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Daniel C. Bello, Editor Georgia State University jim@gsu

Journal of International Marketing. Daniel C. Bello, Editor Georgia State University jim@gsu.edu A peer-reviewed journal dedicated to innovative scholarly and managerially relevant work on marketing in a global context. Journal of International Marketing.

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Daniel C. Bello, Editor Georgia State University jim@gsu

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  1. Journal of International Marketing Daniel C. Bello, Editor Georgia State University jim@gsu.edu A peer-reviewed journal dedicated to innovative scholarly and managerially relevant work on marketing in a global context

  2. Journal of International Marketing • Substantive issue in international marketing • Literature-based and scholarly • Conceptually & empirically rigorous • Managerially relevant: new insights for practice • Contribution to knowledge of marketing in a global context

  3. Reviewing Process • Reviewers • 50 member Editorial Review Board • 200 ad hoc reviewers in database • Review Procedures • 4 reviewers; typically 2 board members • Time to complete review • Average 31 days; Range 5—120 days • Editorial decision in 60 to 90 days • Acceptance rate 20%

  4. DevelopmentalReview Process • Identify “kernel of contribution” versus search for reasons to reject. • Explain “how & why” current approach is poor. • Suggest improvements / new approaches that enhance contribution. • If fatal flaw precludes publication, describe problem in detail.

  5. Major Reasons for Rejection • Research question not interesting • Poorly motivated; importance not established • Unclear “Contributions” to theory / practice • Poor conceptual development • Underdeveloped construct definitions • Unconvincing logic; lacks overarching theoretical framework • Research design / measurement inappropriate

  6. Reviewer’s Perspective • “The research merely empirically describes this setting…there are no broad principles and nothing to generalize”. • “This study’s theoretical foundation is inadequate…the author’s arguments are simply speculations without any logical basis”.

  7. Reviewer’s Perspective • “…constructs are not properly defined or labeled…there is a great deal of ambiguity”. • “Sample is limited to small and medium-sized exporters without a rationale. Hypotheses seem more relevant to larger exporters with resources…the findings are confounded by firm size issues.”

  8. Journal of International Marketing Web site: www.marketingpower.com/jim • Publication Criteria & Review Policies • Editorial Procedures & Manuscript Guidelines • Tables of Contents & Article Summaries • Editorial Review Board • Best Article Awards • Editorial office contact information

  9. Manuscript Submissions jim@gsu.edu Or contact Daniel C. Bello, Editor Journal of International Marketing Dept. of Marketing Georgia State University Atlanta, GA 30303

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