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THE SEMIOTIC TRADITION

THE SEMIOTIC TRADITION. Ally SUN. Short video from “ The B ig B ang T heory”. Definition . The theory and study of signs and symbols , especially as elements of language or other systems of communication . . Triad of meaning.

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THE SEMIOTIC TRADITION

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  1. THE SEMIOTIC TRADITION Ally SUN

  2. Short video from “ The Big Bang Theory”

  3. Definition The theory and study of signs and symbols, especially as elements of language or other systems of communication.

  4. Triad of meaning ( the object/referent; the person/ interpreter ; the sign ) ---Charles Saunders Peirce Sign Interpretant Object (Peirce’s triad of semiotics)

  5. Variations ① Semantics - Addresses how signs relate to their referents or what signs stand for. (e.g. dictionaries) ② Syntactics - The study of relationships among signs ③ Pragmatics - How signs make a difference in people’s lives, or the practical use and effects of signs & their impact on social life.

  6. Conclusion • Signs take the forms of words, images, sounds, gestures and objects. • Semiotics helps us to realize that meaning is not passively absorbed but arises only in the active process of interpretation.

  7. Discussion 1. what images would come to your mind? /What do you think these pictures stand for?

  8. 2. Tell us a thing that means a lot or is precious to you in your life.

  9. Bibliography

  10. Thanks!!!:)

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