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Understanding and Using Your Millennial Goggles

Understanding and Using Your Millennial Goggles. @ katiehartranft @ Jake_Rudy #NODAC2012. Our Roadmap for Today. Working with Millennials , and their parents Are Millennials different than Gen X, Gen Y, etc? How? How does this impact enrollment & retention?

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Understanding and Using Your Millennial Goggles

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  1. Understanding and Using Your Millennial Goggles @katiehartranft @Jake_Rudy #NODAC2012

  2. Our Roadmap for Today • Working with Millennials, and their parents • Are Millennials different than Gen X, Gen Y, etc? How? • How does this impact enrollment & retention? • Viewing your program through Millennial goggles

  3. Just WHO are these “Millennials”?! • Generations and Birth Cohorts used formally & informally for decades • Millennials: Generally born after 1980, coming of age around 2000 • Other recent generational groups: X, Y, Silent, Boom • Millennials learn, behave, & experience college differently than other groups before

  4. Generational Generalities • How Millennial are you? • Generational work is conducted on a broad scale • Important to recognize that each student is still an individual with their own unique needs, experiences, & expectations • Generational work does help connect and focus institutional resources

  5. More Generational Generalities • Research from numerous fields on Millennials • Common Themes for Millennial Students: • Connectivity (tech, people, news, sharing, politics) • Accessibility (space, services, convenience) • Individuality (developmentally, self-worth) • What else? • Knowing these themes could impact how you work with individuals and groups of Millennials

  6. Why POMs Matter • Generational differences in parenting styles • Parents Of Millennials (POMs) • Significant impact in effectiveness of orientation, transition, & retention programming

  7. POM – Helicopter – Black Hawk Helicopter • POMs & Millennials may view college differently than previous generational groups • Access & Accountability (FERPA as a burden) • Customer-orientation (Immediate answers/service) • Check-list (Certification/jobs orientation) • Some continuing trends, others intensified • Empowered POMs require more intentional service and strategic communication, earlier & more often

  8. Do You Wear the Right Goggles? • Campus populations shifting • “Nontraditional” is now the “Traditional” • How does this impact orientation processes? • Millennials still matter • Particularly for student staff • Millennial to Millennial conversation • Student point of view is strongest • How does this inform your work?

  9. Works Referenced • Pew Research Center. (2010). Millennials: A portrait of generation next.

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