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Agriculture Technology-as-a-Service: Automation and Robotics are Changing the Face of Agriculture at an Alarming Pace

Agriculture technology is revolutionizing the agriculture industry with smart farming equipment and software. While farmers are eager to adopt these new agriculture technologies to improve their farm yield, high upfront capital investments have become a restraining factor.<br><br>As advancements in technologies across end-user industries lead to an efficient world, agriculture industry too is gradually incorporating smart technologies on farms for profitable farming. As agriculture becomes a lucrative high-technology industry, professionals with new-age skill sets, companies, and investing bodies are being drawn in rapidly.<br><br>Know the Advanced Technical Aspects of the Agriculture Technology-as-a-Service at: https://bit.ly/2XbSl6r

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Agriculture Technology-as-a-Service: Automation and Robotics are Changing the Face of Agriculture at an Alarming Pace

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  1. Global Agriculture Technology as a Service Market Focus on Service Type (Software-as-a-Service, Equipment-as-a-Service), Technology (Data Analytics, Guidance, Sensing, Variable Rate), Application (Yield Mapping, Soil Management, Crop Health), Pricing Models, Break-Even Analysis– Analysis and Forecast: 2019-2024 August 2019 TOC

  2. Global Agriculture Technology-as-a-Service Market BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-depth market intelligence reports focusing on the market estimations, technology analysis, emerging high-growth applications, deeply segmented granular country-level market data and other important market parameters useful in the strategic decision making for senior management. BIS Research provides multi-client reports, company profiles, databases, and custom research services. Copyright © 2019 BIS Research Inc. All Rights Reserved. This document contains highly confidential information and is the sole property of BIS Research. Disclosing, copying, circulating, quoting, or otherwise reproducing any or all contents of this document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people or organization concerned. It may not be accessed by or offered whether for sale or otherwise to any third party. All rights reserved at BIS Research 2

  3. Global Agriculture Technology-as-a-Service Market Preface Preface Agriculture technology is revolutionizing the agriculture industry with smart farming equipment and software. While farmers are eager to adopt these new agriculture technologies to improve their farm yield, high upfront capital investments have become a restraining factor. To ease this economical friction between farmers and agriculture technologies, governments and agriculture companies are coming up with a new innovative business model known as agriculture technology-as-a-service. Under this transformative business model, customers acquire their desired technology equipment or software as a service under affordable pricing models such as pay-per-use and subscription model. Acquiring a technology as service helps the customers in converting their capital expenditure into operational expenditure and gives them higher accessibility despite minimal or no ownership of the product. This model has showed potential for higher adoption of the technology and longer customer retention leading to a recurring revenue model for the manufacturers turned service providers. This model is also expected to be profitable where the agriculture technology price does not meet the break-even price, especially in small-sized farm regions such as Asia and Africa. The BIS market research report offers a wide perspective of different types of services offered, different technologies offered as a service, and different applications for which technologies are offered as service in the market. The study also analyzes their impact on the agriculture sector by providing critical insights into the direction of its future expansion. The research is based on extensive primary interviews (in-house experts, industry leaders, and market players) and secondary research (a host of paid and unpaid databases), along with the analytical tools that have been used to build the forecast and the predictive models. This report has been designed to answer some of the most crucial questions about the agriculture technology-as-a-service market: ▪ What is the expected global agriculture technology-as-a-service market size in terms of value during the period 2018-2024? ▪ What is the expected future scenario and revenue generated by the different types of service including software-as-a-service (SaaS) and equipment-as-a-service (EaaS)? All rights reserved at BIS Research 3

  4. Global Agriculture Technology-as-a-Service Market ▪ What is the expected future scenario and revenue generated by different types of agriculture technologies offered as service including data analytics and intelligence, guidance technology, sensing technology, and variable rate application technology, among others? ▪ What is the expected future scenario and revenue generated by the application segments for which agriculture technologies are offered as service including yield mapping and monitoring, soil management, crop health management, and navigation and positioning, among others? ▪ Which region is the largest market for global agriculture technology-as-a-service market? ▪ What is the expected future scenario and the revenue generated by different regions and countries in the agriculture technology-as-a-service market such as North America, Europe, Asia-Pacific, and Rest-of-the-World? ▪ What is the competitive strength of the key players in the agriculture technology-as-a- service market on the basis of the analysis of their recent developments, product offerings, and regional presence? ▪ What are the different pricing models available in the global agriculture technology-as-a- service market? ▪ How is the adoption scenario, related opportunities, and challenges associated with agriculture technology-as-a-service? ▪ What are the market dynamics of the global agriculture drones and robots market including market drivers, restraints, and opportunities? ▪ What is the SWOT Analysis for leading companies in agriculture technology-as-a-service market? All rights reserved at BIS Research 4

  5. Global Agriculture Technology-as-a-Service Market The report is a compilation of various segmentations including market breakdown for agriculture technology-as-a-service by service type, by technology, by application, and by region. The report highlights the key driving and restraining forces for this market as well as the market opportunities in across the complete crop production cycle. In the extensive primary research process undertaken for this study, the primary sources further include industry experts and key executives from prominent companies and organizations in the agriculture technology industry. Moreover, the report consists of a comprehensive analysis of agriculture technology-as-a-service market for different regions. The global agriculture technology-as-a-service market holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC) and Rest-of-the-World (RoW). The report also provides a country-based analysis for all the leading countries in every region, including the U.S., Canada, Germany, France, U.K., Italy, China, Japan, Australia, India, Brazil, Argentina, South Africa, and Israel. Each geographical region analysis details individual driving and restraining forces acting in the market in addition to the key players from that particular region. BIS Agri-Tech August 2019 All rights reserved at BIS Research 5

  6. Global Agriculture Technology-as-a-Service Market T Table of able of C Contents ontents Executive Summary ........................................................................................................ 27 1. Market Dynamics .................................................................................................. 39 1.1 1.2 1.3 Overview .......................................................................................................... 39 Impact Analysis ............................................................................................... 39 Market Drivers ................................................................................................. 40 1.3.1 Increasing Demand for Global Food Production ............................... 40 1.3.2 Economic Need for Precision Agriculture .......................................... 42 1.3.3 Low Capital Investment for Customers .............................................. 43 1.4 Market Restraints ............................................................................................ 44 1.4.1 Price Inflation of Agricultural Produce ............................................... 44 1.4.2 Lack of Technical Awareness Amongst Farmers .............................. 45 1.5 Market Opportunities ...................................................................................... 45 1.5.1 Growth of Agriculture Service Economy ............................................ 46 1.5.2 Increasing Investments for Agriculture Technology ......................... 47 1.5.3 Rising Trend of Farming-as-a-Service in India .................................. 48 2. Competitive Insights ............................................................................................ 49 2.1 Key Strategies and Developments ................................................................ 49 2.1.1 Product Launches and Developments ............................................... 51 2.1.2 Partnerships, Collaborations, and Joint Ventures ............................ 52 2.1.3 Business Expansions and Contracts ................................................. 53 2.1.4 Mergers and Acquisitions .................................................................... 54 2.1.5 Others (Awards and Recognition) ....................................................... 55 2.2 Competitive Benchmarking ............................................................................ 56 3. Industry Analysis .................................................................................................. 60 3.1 Pricing Models ................................................................................................. 60 3.1.1 Bundled Per Acre ................................................................................. 60 3.1.2 Per Pass/Service .................................................................................. 61 3.1.3 Percentage of Yield Bump/Gain .......................................................... 63 3.1.4 Per Unit of Product Sold ...................................................................... 64 All rights reserved at BIS Research 6

  7. Global Agriculture Technology-as-a-Service Market 3.2 Break-Even Analysis ....................................................................................... 65 3.2.1 Introduction .......................................................................................... 65 3.2.2 Components of Break-Even Analysis ................................................. 66 3.2.3 Calculation of Break-Even Analysis ................................................... 66 3.2.4 Case Studies ......................................................................................... 69 3.3 Advanced Solutions ........................................................................................ 77 3.3.1 Agriculture Robot-as-a-Service (ARaaS) ............................................ 77 3.3.2 Agriculture Drone-as-a-Service (ADaaS) ............................................ 80 4. Global Agriculture Technology-as-a-Service Market (by Service Type), $Million .................................................................................................................. 82 4.1 Assumptions and Limitations for Analysis and Forecast of the Global Agriculture Technology-as-a-Service Market ................................... 82 Market Overview .............................................................................................. 83 Software-as-a-Service (SaaS) ......................................................................... 85 Equipment-as-a-Service (EaaS) ..................................................................... 90 4.2 4.3 4.4 5. Global Agriculture Technology-as-a-Service Market (by Technology), $Million .................................................................................................................. 96 5.1 5.2 5.3 5.4 5.5 5.6 Market Overview .............................................................................................. 96 Data Analytics and Intelligence ..................................................................... 99 Guidance Technology ................................................................................... 101 Sensing Technology ..................................................................................... 103 Variable Rate Application Technology ........................................................ 105 Others ............................................................................................................ 107 6. Global Agriculture Technology-as-a-Service Market (by Application), $Million ................................................................................................................ 109 6.1 6.2 6.3 6.4 6.5 6.6 Market Overview ............................................................................................ 109 Yield Mapping and Monitoring ..................................................................... 112 Soil Management ........................................................................................... 113 Crop Health Management ............................................................................. 115 Navigation and Positioning .......................................................................... 117 Others ............................................................................................................ 119 All rights reserved at BIS Research 7

  8. Global Agriculture Technology-as-a-Service Market 7. Global Agriculture Technology-as-a-Service Market (by Region), $Million ................................................................................................................ 121 7.1 7.2 Market Overview ............................................................................................ 121 North America ............................................................................................... 123 7.2.1 North America Agriculture Technology-as-a-Service Market (by Country) ........................................................................................ 125 7.2.1.1 U.S. ................................................................................................ 126 7.2.1.2 Canada ........................................................................................... 130 7.2.1.3 Rest-of-North America .................................................................... 131 7.3 Europe ............................................................................................................ 132 7.3.1 Europe Agriculture Technology-as-a-Service Market (by Country) .............................................................................................. 134 7.3.1.1 Germany ........................................................................................ 135 7.3.1.2 U.K. ................................................................................................ 137 7.3.1.3 France ............................................................................................ 138 7.3.1.4 Italy ................................................................................................. 140 7.3.1.5 Rest-of-Europe ............................................................................... 141 7.4 Asia-Pacific .................................................................................................... 143 7.4.1 Asia-Pacific Agriculture Technology-as-a-Service Market (by Country) .............................................................................................. 145 7.4.1.1 Australia ......................................................................................... 146 7.4.1.2 China .............................................................................................. 148 7.4.1.3 Japan ............................................................................................. 150 7.4.1.4 India ............................................................................................... 151 7.4.1.5 Rest-of-Asia-Pacific ........................................................................ 153 7.5 Rest-of-the-World (RoW) .............................................................................. 154 7.5.1 RoW Agriculture Technology-as-a-Service Market (by Country) .............................................................................................. 156 7.5.1.1 Brazil .............................................................................................. 156 7.5.1.2 Argentina ........................................................................................ 158 7.5.1.3 Israel .............................................................................................. 159 7.5.1.4 South Africa .................................................................................... 160 7.5.1.5 Rest-of-RoW ................................................................................... 161 All rights reserved at BIS Research 8

  9. Global Agriculture Technology-as-a-Service Market 8. Company Profiles ............................................................................................... 163 8.1 Agriculture OEMs .......................................................................................... 165 8.1.1 AGCO Corporation ............................................................................. 165 8.1.1.1 Company Overview ........................................................................ 165 8.1.1.2 Role of AGCO Corporation in Agriculture Technology-as-a- Service Market ............................................................................... 165 8.1.1.3 Financials ....................................................................................... 166 8.1.1.4 SWOT Analysis .............................................................................. 169 8.1.2 CLAAS Group ..................................................................................... 170 8.1.2.1 Company Overview ........................................................................ 170 8.1.2.2 Role of CLAAS Group in Agriculture Technology-as-a-Service Market ............................................................................................ 170 8.1.2.3 Financials ....................................................................................... 171 8.1.2.4 SWOT Analysis .............................................................................. 173 8.1.3 CNH Industrial N.V. ............................................................................. 174 8.1.3.1 Company Overview ........................................................................ 174 8.1.3.2 Role of CNH Industrial N.V. in Agriculture Technology-as-a- Service Market ............................................................................... 174 8.1.3.3 Financials ....................................................................................... 175 8.1.3.4 SWOT Analysis .............................................................................. 178 8.1.4 Deere & Company ............................................................................... 179 8.1.4.1 Company Overview ........................................................................ 179 8.1.4.2 Role of Deere & Company in Agriculture Technology-as-a- Service Market ............................................................................... 179 8.1.4.3 Financials ....................................................................................... 180 8.1.4.4 SWOT Analysis .............................................................................. 183 8.1.5 Kubota Corporation ............................................................................ 184 8.1.5.1 Company Overview ........................................................................ 184 8.1.5.2 Role of Kubota Corporation in Agriculture technology-as-a- service market ................................................................................ 184 8.1.5.3 Financials ....................................................................................... 185 8.1.5.4 SWOT Analysis .............................................................................. 188 8.1.6 Yanmar Co. Ltd. .................................................................................. 189 8.1.6.1 Company Overview ........................................................................ 189 All rights reserved at BIS Research 9

  10. Global Agriculture Technology-as-a-Service Market Role of Yanmar Co. Ltd in Agriculture technology-as-a-service market ............................................................................................ 189 Financials ....................................................................................... 191 SWOT Analysis .............................................................................. 192 Data Analytics & Intelligence Companies ................................................... 193 8.2.1 365FarmNet GmbH ............................................................................. 193 8.2.1.1 Company Overview ........................................................................ 193 8.2.1.2 Role of 365FarmNet GmbH in Agriculture Technology-as-a- Service Market ............................................................................... 193 8.2.1.3 SWOT Analysis .............................................................................. 194 8.2.2 Agrivi ................................................................................................... 195 8.2.2.1 Company Overview ........................................................................ 195 8.2.2.2 Role of Agrivi in Agriculture Technology-as-a-Service Market ........ 195 8.2.2.3 SWOT Analysis .............................................................................. 196 8.2.3 CropIn Technology Solutions Pvt. Ltd. ............................................ 197 8.2.3.1 Company Overview ........................................................................ 197 8.2.3.2 Role of CropIn Technology Solutions Pvt Ltd. in Agriculture Technology-as-a-Service Market .................................................... 197 8.2.3.3 SWOT Analysis .............................................................................. 198 8.2.4 Fujitsu Limited .................................................................................... 199 8.2.4.1 Company Overview ........................................................................ 199 8.2.4.2 Role of Fujitsu Limited in Agriculture Technology-as-a-Service Market ............................................................................................ 199 8.2.4.3 Financials ....................................................................................... 200 8.2.4.4 SWOT Analysis .............................................................................. 203 8.2.5 IBM Corporation ................................................................................. 204 8.2.5.1 Company Overview ........................................................................ 204 8.2.5.2 Role of IBM Corporation in Agriculture technology-as-a-service market ............................................................................................ 204 8.2.5.3 Financials ....................................................................................... 205 8.2.5.4 SWOT Analysis .............................................................................. 208 8.2.6 Microsoft Corporation ........................................................................ 209 8.2.6.1 Company Overview ........................................................................ 209 8.1.6.2 8.1.6.3 8.1.6.4 8.2 All rights reserved at BIS Research 10

  11. Global Agriculture Technology-as-a-Service Market Role of Microsoft Corporation in Agriculture Technology-as-a- Service Market ............................................................................... 209 Financials ....................................................................................... 210 SWOT Analysis .............................................................................. 213 Robert Bosch GmbH .......................................................................... 214 8.2.7.1 Company Overview ........................................................................ 214 8.2.7.2 Role of Robert Bosch GmbH in Agriculture Technology-as-a- Service Market ............................................................................... 214 8.2.7.3 Financials ....................................................................................... 215 8.2.7.4 . SWOT Analysis ............................................................................ 218 8.2.8 Trimble Inc. ......................................................................................... 219 8.2.8.1 Company Overview ........................................................................ 219 8.2.8.2 Role of Trimble Inc. in Agriculture Technology-as-a-Service Market ............................................................................................ 219 8.2.8.3 Financials ....................................................................................... 221 8.2.8.4 SWOT Analysis .............................................................................. 224 8.3 Agriculture UAV/Drone Companies ............................................................. 225 8.3.1 Parrot SA ............................................................................................. 225 8.3.1.1 Company Overview ........................................................................ 225 8.3.1.2 Role of Parrot SA in Agriculture technology-as-a-service market ............................................................................................ 225 8.3.1.3 Financials ....................................................................................... 226 8.3.1.4 SWOT Analysis .............................................................................. 229 8.3.2 Pixhawk ............................................................................................... 230 8.3.2.1 Company Overview ........................................................................ 230 8.3.2.2 Role of Pixhawk in Agriculture Technology-as-a-Service Market ............................................................................................ 230 8.3.2.3 SWOT Analysis .............................................................................. 231 8.3.3 PrecisionHawk Inc. ............................................................................. 232 8.3.3.1 Company Overview ........................................................................ 232 8.3.3.2 Role of PrecisionHawk Inc. in Agriculture Technology-as-a- Service Market ............................................................................... 232 8.3.3.3 SWOT Analysis .............................................................................. 233 8.3.4 SZ DJI Technology Co. Ltd ................................................................ 234 8.2.6.2 8.2.6.3 8.2.6.4 8.2.7 All rights reserved at BIS Research 11

  12. Global Agriculture Technology-as-a-Service Market Company Overview ........................................................................ 234 Role of SZ DJI Technology Co. Ltd in Agriculture Technology- as-a-Service Market ....................................................................... 234 SWOT Analysis .............................................................................. 235 Agriculture Robot Companies ..................................................................... 236 8.4.1 Harvest Automation Inc. .................................................................... 236 8.4.1.1 Company Overview ........................................................................ 236 8.4.1.2 Role of Harvest Automation Inc. in Agriculture Technology-as- a-Service Market ............................................................................ 236 8.4.1.3 SWOT Analysis .............................................................................. 237 8.4.2 Naio Technologies .............................................................................. 238 8.4.2.1 Company Overview ........................................................................ 238 8.4.2.2 Role of Naio Technologies in Agriculture Technology-as-a- Service Market ............................................................................... 238 8.4.2.3 SWOT Analysis .............................................................................. 239 8.4.3 Small Robot Company ....................................................................... 240 8.4.3.1 Company Overview ........................................................................ 240 8.4.3.2 Role of Small Robot Company in Agriculture Technology-as-a- Service Market ............................................................................... 240 8.4.3.3 SWOT Analysis .............................................................................. 241 8.5 Other Agriculture Technology Companies ................................................. 242 8.5.1 Accenture plc ...................................................................................... 242 8.5.1.1 Company Overview ........................................................................ 242 8.5.1.2 Role of Accenture plc in Agriculture Technology-as-a-Service Market ............................................................................................ 242 8.5.1.3 Financials ....................................................................................... 243 8.5.1.4 SWOT Analysis .............................................................................. 246 8.5.2 Airbus S.A.S. ....................................................................................... 247 8.5.2.1 Company Overview ........................................................................ 247 8.5.2.2 Role of Airbus S.A.S. in Agriculture Technology-as-a-Service Market ............................................................................................ 247 8.5.2.3 Financials ....................................................................................... 248 8.5.2.4 SWOT Analysis .............................................................................. 250 8.5.3 AT&T .................................................................................................... 251 8.3.4.1 8.3.4.2 8.3.4.3 8.4 All rights reserved at BIS Research 12

  13. Global Agriculture Technology-as-a-Service Market Company Overview ........................................................................ 251 Role of AT&T in Agriculture Technology-as-a-Service Market ....... 251 Financials ....................................................................................... 252 SWOT Analysis .............................................................................. 255 Ceres Imaging Inc. .............................................................................. 256 8.5.4.1 Company Overview ........................................................................ 256 8.5.4.2 Role of Ceres Imaging Inc. in Agriculture Technology-as-a- Service Market ............................................................................... 256 8.5.4.3 SWOT Analysis .............................................................................. 257 8.5.5 Hexagon Agriculture .......................................................................... 258 8.5.5.1 Company Overview ........................................................................ 258 8.5.5.2 Role of Hexagon Agriculture in Agriculture Technology-as-a- Service Market ............................................................................... 258 8.5.5.3 SWOT Analysis .............................................................................. 259 8.5.6 Intertek Group plc ............................................................................... 260 8.5.6.1 Company Overview ........................................................................ 260 8.5.6.2 Role of Intertek Group plc in Agriculture Technology-as-a- Service Market ............................................................................... 260 8.5.6.3 Financials ....................................................................................... 261 8.5.6.4 SWOT Analysis .............................................................................. 264 8.5.7 Nutrien AgSolutions, Inc. ................................................................... 265 8.5.7.1 Company Overview ........................................................................ 265 8.5.7.2 Role of Nutrien AgSolutions, Inc. in Agriculture Technology-as- a-Service Market ............................................................................ 265 8.5.7.3 SWOT Analysis .............................................................................. 267 8.5.8 Raven Industries Inc. ......................................................................... 268 8.5.8.1 Company Overview ........................................................................ 268 8.5.8.2 Role of Raven Industries Inc. in Agriculture Technology-as-a- Service Market ............................................................................... 268 8.5.8.3 Financials ....................................................................................... 270 8.5.8.4 SWOT Analysis .............................................................................. 273 8.5.9 SGS S.A. .............................................................................................. 274 8.5.9.1 Company Overview ........................................................................ 274 8.5.3.1 8.5.3.2 8.5.3.3 8.5.3.4 8.5.4 All rights reserved at BIS Research 13

  14. Global Agriculture Technology-as-a-Service Market Role of SGS S.A. in Agriculture Technology-as-a-Service Market ............................................................................................ 274 SWOT Analysis .............................................................................. 276 Taranis ................................................................................................. 277 8.5.10.1Company Overview ........................................................................ 277 8.5.10.2Role of Taranis in Agriculture Technology-as-a-Service Market ..... 277 8.5.10.3SWOT Analysis .............................................................................. 278 8.5.11 Teejet Technologies ........................................................................... 279 8.5.11.1Company Overview ........................................................................ 279 8.5.11.2Role of Teejet Technologies in Agriculture Technology-as-a- Service Market ............................................................................... 279 8.5.11.3SWOT Analysis .............................................................................. 280 8.5.12 Topcon Corporation ........................................................................... 281 8.5.12.1Company Overview ........................................................................ 281 8.5.12.2Role of Topcon Corporation in Agriculture Technology-as-a- Service Market ............................................................................... 281 8.5.12.3Financials ....................................................................................... 282 8.5.12.4SWOT Analysis .............................................................................. 285 8.5.9.2 8.5.9.3 8.5.10 9. Report Scope and Methodology ........................................................................ 286 9.1 9.2 9.3 Report Scope ................................................................................................. 286 Global Agriculture Technology-as-a-Service Market Segmentation......... 287 Global Agriculture Technology-as-a-Service Market Research Methodology .................................................................................................. 287 9.3.1 Assumptions ....................................................................................... 288 9.3.2 Limitations .......................................................................................... 289 9.3.3 Primary Data Sources ........................................................................ 289 9.3.4 Secondary Data Sources ................................................................... 290 9.3.5 Data Triangulation .............................................................................. 291 9.3.6 Market Estimation and Forecast ....................................................... 293 10. Annexure ............................................................................................................. 295 10.1Annexure A: List of Key Strategies and Developments in Global Agriculture Technology-as-a-Service Market (May 2016-May 2019) ......... 295 All rights reserved at BIS Research 14

  15. Global Agriculture Technology-as-a-Service Market List of Tables List of Tables Table 1.1: Impact Analysis of Market Drivers ......................................................................................... 40 Table 1.2: Impact Analysis of Market Restraints .................................................................................... 40 Table 3.1: Summary Table of Satellite Sensor Features ....................................................................... 73 Table 3.2: Cost Features of Satellite Sensors ........................................................................................ 74 Table 3.3: Key Players with ARaaS Business Model and their Products ............................................. 79 Table 3.4: Key Players with ARaaS Business Model and their Products ............................................. 81 Table 4.1: Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024 .................................................................................................................................. 84 Table 4.2: Key Players with SaaS Service Type .................................................................................... 88 Table 4.3: Key Players with EaaS Service Type .................................................................................... 94 Table 5.1: Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 .................................................................................................................................. 98 Table 5.2: Key Data Analytics & Intelligence Services in Global ATaaS Market ................................ 101 Table 5.3: Key Guidance Technology Services in Global ATaaS Market ........................................... 103 Table 5.4: Key Sensing Technology Services in Global ATaaS Market ............................................. 104 Table 5.5: Key Variable Rate Application Technology Services in Global ATaaS Market ................. 107 Table 6.1: Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ................................................................................................................................ 111 Table 6.2: Key Yield Mapping and Monitoring Services in Global ATaaS Market .............................. 113 Table 6.3: Key Soil Management Services in Global ATaaS Market .................................................. 115 Table 6.4: Key Crop Health Management Services in Global ATaaS Market .................................... 117 Table 6.5: Key Navigation and Positioning Services in Global ATaaS Market ................................... 119 Table 7.1: Global Agriculture Technology-as-a-Service Market (By Region), $Million, 2018-2024 ................................................................................................................................ 122 Table 7.2: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024 ................................................................................................................................ 126 Table 7.3: Europe Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024 ................................................................................................................................ 135 All rights reserved at BIS Research 15

  16. Global Agriculture Technology-as-a-Service Market Table 7.4: Asia-Pacific Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024 ................................................................................................................................ 145 Table 7.5: RoW Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024 ..... 156 Table 8.1: AGCO Corporation: Service Portfolio .................................................................................. 166 Table 8.2: CLAAS Group: Service Portfolio ......................................................................................... 171 Table 8.3: CNH Industrial N.V.: Service Portfolio ................................................................................. 175 Table 8.4: Deere & Company: Service Portfolio .................................................................................. 180 Table 8.5: Kubota Corporation: Service Portfolio ................................................................................. 185 Table 8.6: Yanmar Co. Ltd: Service Portfolio ....................................................................................... 190 Table 8.7: 365FarmNet GmbH: Product Portfolio ................................................................................ 194 Table 8.8: Agrivi: Service Portfolio ........................................................................................................ 196 Table 8.9: CropIn Technology Solutions Pvt Ltd.: Product Portfolio ................................................... 198 Table 8.10: Fujitsu Limited: Product Portfolio ....................................................................................... 200 Table 8.11: IBM Corporation: Product Portfolio .................................................................................... 205 Table 8.12: Microsoft Corporation: Product Portfolio ........................................................................... 210 Table 8.13: Robert Bosch GmbH: Service Portfolio ............................................................................. 215 Table 8.14: Trimble Inc.: Service Portfolio ............................................................................................ 220 Table 8.15: Parrot SA: Service Portfolio ............................................................................................... 226 Table 8.16: Pixhawk: Service Portfolio ................................................................................................. 231 Table 8.17: PrecisionHawk Inc. Service Portfolio ................................................................................ 232 Table 8.18: SZ DJI Technology Co. Ltd: Product Portfolio .................................................................. 235 Table 8.19: Harvest Automation Inc.: Service Portfolio ....................................................................... 237 Table 8.20: Naio Technologies: Product Portfolio ................................................................................ 239 Table 8.21: Small Robot Company: Product Portfolio ......................................................................... 241 Table 8.22: Accenture plc: Product Portfolio ........................................................................................ 243 Table 8.23: Airbus S.A.S.: Service Portfolio ......................................................................................... 248 Table 8.24: AT&T: Service Portfolio ..................................................................................................... 252 Table 8.25: Ceres Imaging Inc.: Product Portfolio ............................................................................... 257 Table 8.26: Hexagon Agriculture: Product Portfolio ............................................................................. 259 All rights reserved at BIS Research 16

  17. Global Agriculture Technology-as-a-Service Market Table 8.27: Intertek Group plc: Services Portfolio ................................................................................ 261 Table 8.28: Nutrien AgSolutions, Inc.: Service Portfolio ...................................................................... 266 Table 8.29: Raven Industries Inc.: Service Portfolio ............................................................................ 269 Table 8.30: SGS S.A.: Services Portfolio ............................................................................................. 275 Table 8.31: Taranis: Product Portfolio .................................................................................................. 278 Table 8.32: Teejet Technologies: Product Portfolio ............................................................................. 280 Table 8.33: Topcon Corporation: Service Portfolio .............................................................................. 282 All rights reserved at BIS Research 17

  18. Global Agriculture Technology-as-a-Service Market List of List of Figures Figures Figure 1: Macroeconomic Trends Impacting the Farming Industry Growth .......................................... 27 Figure 2: Future Agriculture Field Scenario with Smart Farm Technologies ........................................ 28 Figure 3: Drivers and Restraints: Global Agriculture Technology-as-a-Service Market ....................... 30 Figure 4: Global Agriculture Technology-as-a-Service Market Snapshot ............................................. 31 Figure 5: Global Agriculture Technology-as-a-Service, by Service Type, 2019 and 2024 ................... 32 Figure 6: Global Agriculture Technology-as-a-Service Market (by Technology), $Million 2019 and 2024 ........................................................................................................................... 33 Figure 7: Global Agriculture Technology-as-a-Service Market (by Application), $Million 2019 and 2024 ........................................................................................................................... 35 Figure 8: Regional Agriculture Technology-as-a-Service Market, $Million, 2019-2024 ........................ 36 Figure 1.1: Market Dynamics and Impact Analysis ................................................................................ 39 Figure 1.2: The Global Agricultural Productivity Index, 2004-2050 ....................................................... 41 Figure 1.3: The U.S. Farm Expenditure Vs. Income Statistics, 2011-2017 .......................................... 42 Figure 2.1: Strategies Adopted by the Key Players (May 2016- May 2019) ......................................... 49 Figure 2.2: Share of Key Market Strategies and Developments (May 2016 – May 2019) ................... 50 Figure 2.3: Product Launches and Development Share (by Company) ............................................... 51 Figure 2.4: Partnerships, Collaborations and Joint Ventures Share (by Company) ............................. 53 Figure 2.5: Business Expansion and Contract Share (by Company) .................................................... 54 Figure 2.6: Mergers and Acquisitions Share (by Company) .................................................................. 55 Figure 2.7: Competitive Benchmarking Matrix ....................................................................................... 57 Figure 3.1: Advantages-Disadvantages of Bundled Per Acre Model .................................................... 61 Figure 3.2: Advantages-Disadvantages of Per Pass/Service Model ..................................................... 62 Figure 3.3: Advantages-Disadvantages of Percentage of Yield Bump/Gain Model ............................. 63 Figure 3.4: Advantages-Disadvantages of Per Unit of Product Sold Model ......................................... 64 Figure 3.5: Graphical Representation of Break-Even Analysis ............................................................. 67 Figure 3.6: Mathematical Representation of Break-Even Analysis ....................................................... 68 Figure 3.7: Break-Even Point of Satellite Images (ha) ........................................................................... 76 Figure 4.1: Service Type in Global Agriculture Technology-as-a-Service Market ................................ 83 All rights reserved at BIS Research 18

  19. Global Agriculture Technology-as-a-Service Market Figure 4.2: Advantages of Agriculture SaaS Service Type .................................................................... 86 Figure 4.3: Software-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2018-2024 .......................................................................................... 87 Figure 4.4: Key Applications of AI & ML in Agriculture ........................................................................... 89 Figure 4.5: Growth of Equipment-as-a-Service with Agriculture Technology ....................................... 91 Figure 4.6: Equipment-as-a-Service in Global Agriculture Technology-as-a-Service Market (by Service Type), $Million, 2019-2024 .......................................................................................... 92 Figure 4.7: Advantages of Equipment-as-a-Service .............................................................................. 93 Figure 5.1: Applications in Global Agriculture Technology-as-a-Service Market .................................. 97 Figure 5.2: Technologies in Global Agriculture Technology-as-a-Service Market ................................ 97 Figure 5.3: Advantages of Data Analytics for Agriculture Industry ........................................................ 99 Figure 5.4: Data Analytics & Intelligence in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 ..................................................................................... 100 Figure 5.5: Guidance Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 ........................................................................................... 102 Figure 5.6: Sensing Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 ........................................................................................... 104 Figure 5.7: Variable Rate Application Technology in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 ........................................................................ 106 Figure 5.8: Other Technologies in Global Agriculture Technology-as-a-Service Market (by Technology), $Million, 2018-2024 ........................................................................................... 108 Figure 6.1: Applications in Global Agriculture Technology-as-a-Service Market ................................ 110 Figure 6.2: Applications in Global Agriculture Technology-as-a-Service Market ................................ 110 Figure 6.3: Yield Mapping and Monitoring in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ...................................................................................... 112 Figure 6.4: Soil Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ............................................................................................ 114 Figure 6.5: Crop Health Management in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ............................................................................................ 116 All rights reserved at BIS Research 19

  20. Global Agriculture Technology-as-a-Service Market Figure 6.6: Navigation and Positioning in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ...................................................................................... 118 Figure 6.7: Other Applications in Global Agriculture Technology-as-a-Service Market (by Application), $Million, 2018-2024 ............................................................................................ 120 Figure 7.1: Global Agriculture Technology-as-a-Service Market, Market Share and CAGR (By Region) ..................................................................................................................................... 121 Figure 7.2: North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ......... 124 Figure 7.3: North America Agriculture Technology-as-a-Service Market (by Country), $Million, 2018-2024 ................................................................................................................................ 125 Figure 7.4: The U.S. Agriculture Technology-as-a-Service Market, $Million, 2018-2024 .................. 127 Figure 7.5: Use of Guidance Technologies by ATaaS Retailers in U.S., $Million, 2005-2017 ........... 128 Figure 7.6: Use of Sensing Technologies by ATaaS Retailers in U.S., $Million, 2005-2017 ............. 129 Figure 7.7: Canada Agriculture Technology-as-a-Service Market, $Million, 2018-2024 .................... 130 Figure 7.8: Rest-of-North America Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................................................................................................................................ 132 Figure 7.9: Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ..................... 133 Figure 7.10: Europe Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024 ................................................................................................................................ 134 Figure 7.11: Germany Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................ 136 Figure 7.12: The U.K. Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................ 138 Figure 7.13: France Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................... 139 Figure 7.14: Italy Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ........................ 141 Figure 7.15: Rest-of-Europe Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ..... 142 Figure 7.16: Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ............ 144 Figure 7.17: Asia-Pacific Agriculture Technology-as-a-Service Market (By Country), $Million, 2018-2024 ................................................................................................................................ 145 Figure 7.18: Major Field of Innovation in Agriculture Technology (by CSIRO Australia) .................... 147 Figure 7.19: Australia and New Zealand Agriculture Robots Market, $Million, 2018-2024 ................ 147 Figure 7.20: Employment in Agriculture (% of total employment) in China, 1991 and 2017 .............. 148 Figure 7.21: China Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ..................... 149 All rights reserved at BIS Research 20

  21. Global Agriculture Technology-as-a-Service Market Figure 7.22: Japan Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ..................... 150 Figure 7.23: India Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ....................... 153 Figure 7.24: Rest-of-Asia-Pacific Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................................................................................................................................ 154 Figure 7.25: Rest-of-the-World Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ................................................................................................................................ 155 Figure 7.26: Brazil Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ...................... 157 Figure 7.27: Argentina Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ............... 158 Figure 7.28: Israel Agriculture Technology-as-a-Service Market, $Million, 2018-2024 ...................... 159 Figure 7.29: South Africa Agriculture Technology-as-a-Service Market, $Million, 2017-2028 ........... 161 Figure 7.30: Rest-of-RoW Agriculture Technology-as-a-Service Market, $Million, 2018-2024 .......... 162 Figure 8.1 Share of Key Companies .................................................................................................... 163 Figure 8.2 AGCO Corporation: Overall Financials, 2016-2018 ........................................................... 166 Figure 8.3: AGCO Corporation: Net Revenue by Major Products 2016-2018 .................................... 167 Figure 8.4: AGCO Corporation: Net Revenue by Regional Segment 2016-2018 .............................. 168 Figure 8.5: AGCO Corporation: SWOT Analysis ................................................................................. 169 Figure 8.6: CLAAS Group: Overall Financials, 2016-2018 .................................................................. 171 Figure 8.7: CLAAS Group: Net Revenue by Regional Segment 2016-2018 ...................................... 172 Figure 8.8: CLAAS Group: SWOT Analysis ......................................................................................... 173 Figure 8.9: CNH Industrial N.V.: Overall Financials, 2016-2018 ......................................................... 175 Figure 8.10: CNH Industrial: Net Revenue by Business Segments 2016-2018 ................................. 176 Figure 8.11: CNH Industrial N.V.: Net Revenue by Regional Segment 2016-2018 ........................... 177 Figure 8.12: CNH Industrial N.V.: SWOT Analysis .............................................................................. 178 Figure 8.13: Deere & Company: Overall Financials, 2016-2018 ......................................................... 180 Figure 8.14: Deere & Company: Net Revenue, by Business Segment, 2016-2018 ........................... 181 Figure 8.15: Deere & Company: Net Revenue, by Regional Segment, 2016-2018 ........................... 182 Figure 8.16: Deere & Company: SWOT Analysis ................................................................................ 183 Figure 8.17: Kubota Corporation: Overall Financials, 2016-2018 ....................................................... 185 Figure 8.18: Kubota Corporation: Net Revenue by Segments 2016-2018 ......................................... 186 All rights reserved at BIS Research 21

  22. Global Agriculture Technology-as-a-Service Market Figure 8.19: Kubota Corporation: Net Revenue by Regional Segment 2016-2018 ........................... 187 Figure 8.20: Kubota Corporation: SWOT Analysis .............................................................................. 188 Figure 8.21: Yanmar Co. Ltd.: Overall Financials, 2016-2018 ............................................................ 191 Figure 8.22: Yanmar Co. Ltd: SWOT Analysis ..................................................................................... 192 Figure 8.23: 365FarmNet GmbH: SWOT Analysis .............................................................................. 194 Figure 8.24: Agrivi: SWOT Analysis ..................................................................................................... 196 Figure 8.25: CropIn Technology Solutions Pvt Ltd.: SWOT Analysis ................................................. 198 Figure 8.26: Fujitsu Limited: Overall Financials, 2016-2018 ................................................................ 200 Figure 8.27: Fujitsu Limited: Net Revenue by Operating Segment 2016-2018 .................................. 201 Figure 8.28: Fujitsu Limited: Net Revenue by Regional Segment 2016-2018 .................................... 202 Figure 8.29: Fujitsu Limited: SWOT Analysis ....................................................................................... 203 Figure 8.30: IBM Corporation: Overall Financials, 2016-2018 ............................................................ 205 Figure 8.31: IBM Corporation: Net Revenue by Business Segment, 2016-2018 ............................... 206 Figure 8.32: IBM Corporation: Net Revenue by Regional Segment, 2016-2018 ................................ 207 Figure 8.33: IBM Corporation: SWOT Analysis .................................................................................... 208 Figure 8.34: Microsoft Corporation: Overall Financials, 2016-2018 .................................................... 210 Figure 8.35: Microsoft Corporation: Net Revenue by Business Segment, 2016-2018 ....................... 211 Figure 8.36: Microsoft Corporation: Net Revenue by Regional Segment, 2017-2018 ....................... 212 Figure 8.37: Microsoft Corporation: SWOT Analysis ........................................................................... 213 Figure 8.38: Robert Bosch GmbH: Overall Financials, 2016-2018 ..................................................... 215 Figure 8.39: Robert Bosch GmbH: Net Revenue by Operating Segment, 2016-2018 ....................... 216 Figure 8.40: Robert Bosch GmbH: Net Revenue by Regional Segment, 2016-2018 ........................ 217 Figure 8.41: Robert Bosch GmbH: SWOT Analysis ............................................................................ 218 Figure 8.42: Trimble Inc.: Overall Financials, 2016-2018 .................................................................... 221 Figure 8.43: Trimble Inc.: Net Revenue by Operating Segment 2016-2018 ....................................... 222 Figure 8.44: Trimble Inc.: Net Revenue by Regional Segment 2016-2018 ........................................ 223 Figure 8.45: Trimble Inc.: SWOT Analysis ........................................................................................... 224 Figure 8.46: Parrot SA: Overall Financials, 2015-2017 ....................................................................... 226 Figure 8.47: Parrot SA: Net Revenue (by Business Segment), 2015 ................................................. 227 All rights reserved at BIS Research 22

  23. Global Agriculture Technology-as-a-Service Market Figure 8.48: Parrot SA: Net Revenue (by Business Segment), 2016-2017 ........................................ 227 Figure 8.49: Parrot SA: Net Revenue by Regional Segment 2015-2017 ............................................ 228 Figure 8.50: Parrot SA: SWOT Analysis ............................................................................................... 229 Figure 8.51: Pixhawk: SWOT Analysis ................................................................................................. 231 Figure 8.52: PrecisionHawk Inc.: SWOT Analysis ............................................................................... 233 Figure 8.53: SZ DJI Technology Co. Ltd: SWOT Analysis .................................................................. 235 Figure 8.54: Harvest Automation Inc.: SWOT Analysis ....................................................................... 237 Figure 8.55: Naio Technologies: SWOT Analysis ................................................................................ 239 Figure 8.56: Small Robot Company: SWOT Analysis ......................................................................... 241 Figure 8.57: Accenture plc: Overall Financials, 2016-2018 ................................................................. 243 Figure 8.58: Accenture plc: Net Revenue by Business Segment, 2016-2018 .................................... 244 Figure 8.59: Accenture plc: Net Revenue by Regional Segment 2016-2018 ..................................... 245 Figure 8.60: Accenture plc: SWOT Analysis ........................................................................................ 246 Figure 8.61: Airbus S.A.S.: Overall Financials, 2016-2018 ................................................................. 248 Figure 8.62: Airbus S.A.S.: Net Revenue by Operating Segment 2016-2018 .................................... 249 Figure 8.63: Airbus S.A.S.: Net Revenue by Regional Segment 2016-2018 ...................................... 249 Figure 8.64: Airbus S.A.S.: SWOT Analysis ......................................................................................... 250 Figure 8.65: AT&T: Overall Financials, 2016-2018 .............................................................................. 252 Figure 8.66: AT&T: Net Revenue by Operating Segment 2016-2018 ................................................ 253 Figure 8.67: AT&T: Net Revenue by Regional Segment 2016-2018 .................................................. 254 Figure 8.68: AT&T: SWOT Analysis ..................................................................................................... 255 Figure 8.69: Ceres Imaging Inc.: SWOT Analysis ................................................................................ 257 Figure 8.70: Hexagon Agriculture: SWOT Analysis ............................................................................. 259 Figure 8.71: Intertek Group plc: Overall Financials, 2016-2018 .......................................................... 261 Figure 8.72: Intertek Group plc: Net Revenue by Operating Segment 2016-2018 ............................. 262 Figure 8.73: Intertek Group plc: Net Revenue by Regional Segment 2016-2018 .............................. 263 Figure 8.74: Intertek Group plc: SWOT Analysis ................................................................................. 264 Figure 8.75: Nutrien AgSolutions, Inc.: SWOT Analysis ...................................................................... 267 Figure 8.76: Raven Industries Inc.: Overall Financials, 2016-2018 ..................................................... 270 All rights reserved at BIS Research 23

  24. Global Agriculture Technology-as-a-Service Market Figure 8.77: Raven Industries Inc.: Net Revenue by Segments 2016-2018 ....................................... 271 Figure 8.78: Raven Industries Inc.: Net Revenue by Regional Segment 2016-2018 ......................... 272 Figure 8.79: Raven Industries Inc.: SWOT Analysis ............................................................................ 273 Figure 8.80: SGS S.A.: SWOT Analysis ............................................................................................... 276 Figure 8.81: Taranis: SWOT Analysis .................................................................................................. 278 Figure 8.82: Teejet Technologies: SWOT Analysis ............................................................................. 280 Figure 8.83: Topcon Corporation: Overall Financials, 2016-2018 ....................................................... 282 Figure 8.84: Topcon Corporation: Net Revenue by Business Segments 2016-2018 ......................... 283 Figure 8.85: Topcon Corporation: Net Revenue by Regional Segment 2016-2018 ........................... 284 Figure 8.86: Topcon Corporation: SWOT Analysis .............................................................................. 285 Figure 9.1: Agriculture Technology-as-a-Service Market Scope ......................................................... 286 Figure 9.2: Global Agriculture Technology-as-a-Service Market Segmentation ................................. 287 Figure 9.3: Report Methodology ........................................................................................................... 288 Figure 9.4: Primary Interviews Breakdown, by Player, Designation, and Region ............................... 290 Figure 9.5: Sources of Secondary Research ....................................................................................... 291 Figure 9.6: Data Triangulation ............................................................................................................... 292 Figure 9.7: Top Down-Bottom-Up Approach for Market Estimation .................................................... 294 All rights reserved at BIS Research 24

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