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Designing the Perfect E-Commerce Experience

Designing the Perfect E-Commerce Experience. Alex Metcalf, Senior Usability Analyst. Got a preference?. Web 7.0 tag cloud folksonomy syndication platform. User experience work. Got a preference?. User experience work. Web 7.0 tag cloud folksonomy syndication platform. How can I get this?.

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Designing the Perfect E-Commerce Experience

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  1. Designing the PerfectE-Commerce Experience Alex Metcalf, Senior Usability Analyst

  2. Got a preference? Web 7.0 tag cloudfolksonomysyndication platform User experiencework

  3. Got a preference? User experiencework Web 7.0 tag cloudfolksonomysyndication platform

  4. How can I get this? User experiencework

  5. user experience fundamentals of successful e-commerce

  6. Understand before you act ? ? ?

  7. Understand before you act ? Web analytics ?

  8. Understand before you act ? Web analytics Customer research

  9. Understand before you act Site strategy Web analytics Customer research

  10. Get your core journeys right

  11. Technology supports, not leads

  12. Apply the right advice Buy Now!

  13. Apply the right advice Buy Now!

  14. Broaden your user experience work Usability testing Usability testing Usability testing Usability testing Usability testing Usability testing Usability testing Usability testing

  15. Broaden your user experience work Research Design Build Stakeholder interviews Online survey Observation sessions Focus groups Customer interviews Feasibility workshop Card sorting sessions SEO planning Wireframe development Storyboard design Template development Accessibility audit CMS auditing Writing for Web training Usability testing Content migration Accessibility checks Ongoing consultancy

  16. Measure success of your work

  17. Measure success of your work

  18. Measure success of your work

  19. Measure success of your work Increased conversion rate Increased page impressions Increased unique users Increased satisfaction with site

  20. Measure success of your work Increased conversion rate Increased page impressions Increased unique users Increased satisfaction with site Each one means whatto your site strategy?

  21. 26,000+ cars independently reviewed 4,000+ prices checked each day 1.5m vehicle sales monitoredeach year

  22. The challenge How best to servecar buyers, sellers, owners Monetisation importance: Advertising revenues, Parker’s Plus, …

  23. The process Identifyand analyse key site journeys Improve, prioritise and rearrange content Targetthe links and calls to action Testa prototype with key audiences, then refine

  24. The results User-centric refreshed site Key elements identified for future development Importantly, in numbers… Unique users up 17% year-on-year Page impressions up 22% year-on-year

  25. Thank youVisit us – E455

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