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If you fry it, they will come

If you fry it, they will come. Claudia Vondrasek Johns Hopkins University Center for Communication Programs. The A lliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use

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If you fry it, they will come

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  1. If you fry it, they will come Claudia Vondrasek Johns Hopkins University Center for Communication Programs The Alliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use Bamako, Mali 21 – 24 September, 2010

  2. Or more appropriately… If you test it, you can be sure to have good results. AMP BCC Workshop Bamako September 2010

  3. What are we testing for? Likability or appeal (your design) Comprehension (your message) Appropriate means to convey message for specific audience (your medium)

  4. How do we pretest? Q: How many groups do we need to test with? R: Enough to establish trends in responses.

  5. What happens when stakeholders (including you) don’t like with the results?Choose the right answer.

  6. How do you know when a material has not been pretested?

  7. Now to our own materiels… Good luck!

  8. Pretesting your materials • Identify the facilitator and the reporters • Randomly select members of your target audience • Present the campaign objectives and the objectives of the material to be reviewed • Start the discussion using a pre-defined questionnaire

  9. Our short questionnaire • How do youfindthismaterial ? isit attractive to you ? • What émotion doesthisevoke (or doesit )? • Do the people in the images look likeyourneighbors or people likeyou? • What information doesitconvey ? • Wouldyou do what the materialasks of you ? If sowhy ? If not, why not ? • Whatwouldyou do to makeitbetter ?

  10. What to do with findings?

  11. And our other materials? • Please present and collect feedback from this group of stakeholders using these questions: • How accurate is the information in the material? • Is the intended audience appropriately targeted? • Are there recommendations for the group to improve the materials –based upon the pretest results? • Do we give our approval to continue with production?

  12. Well done – oh!

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