COM 302 Phoenix Course Materials Uophelp

1. COM 302 Phoenix Course Materials/ Uophelp For more course tutorials visit www.uophelp.com

2. COM 302 Phoenix Course Materials/ Uophelp COM 302 Entire Course For more course tutorials visit www.uophelp.com COM 302 Week 1 Marketing Communications Process COM 302 Week 2 Advertising Media Mix COM 302 Week 2 Sales Promotion and Advertising COM 302 Week 3 Building New Brands COM 302 Week 4 Direct Marketing

3. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 1 Marketing Communications Process For more course tutorials visit www.uophelp.com Week 1 Individual Assignment Marketing Communications ProcessResources: Ch. 1 & 5 of Advertising and Promotion and the University LibraryWrite a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.Review information at the selected organization’s website and information about the organization in the University Library.

4. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 2 Advertising Media Mix For more course tutorials visit www.uophelp.com Learning Team Assignment: Advertising Media MixResources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and PromotionReview the sample entry in the matrix.Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:Compare and contrast types and functions of various print, broadcast, and support media.

5. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 2 Sales Promotion and Advertising For more course tutorials visit www.uophelp.com COM302 Week 2 Individual Assignment Sales Promotion and AdvertisingResource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing CommunicationsSelect a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.Answer the following questions in your presentation:How do the two selected companies’ sales promotions and advertising compare?How do you think sales promotion is coordinated with advertising in these companies?What is the comparative role of the consumer sales promotion programs and objectives in marketing

6. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 3 Building New Brands For more course tutorials visit www.uophelp.com Week 3 Assignment Building New BrandsResources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing ExcellenceConsider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.Select a new brand that might be launched by this corporation.Review the Sample Executive Summary under the Samples heading in the Tutorials & Guides section of the Center for Writing Excellence.

7. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 4 Direct Marketing For more course tutorials visit www.uophelp.com Week 4 Assignment Direct MarketingResource: Ch. 14 of Marketing: Real People, Real ChoicesContinue working on the Week Four Learning Team Assignment: Direct Marketing.Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.Discuss why some direct-marketing examples capture your attention and why some do not.Begin thinking about how you might design a form of direct marketing for a retailer of your choice.

8. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 5 Internet-Based Marketing Blog For more course tutorials visit www.uophelp.com Week 5 Individual Assignment Internet-Based Marketing BlogResources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and PromotionVisit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.Select one of the websites for this assignment.Write a blog about the selected website in which you answer the following questions:What are the general advantages and disadvantages of using Internet-based marketing communications?Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?Which of these factors does the selected company use? How

9. COM 302 Phoenix Course Materials/ Uophelp COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion For more course tutorials visit www.uophelp.com Week 5 Assignment Social and Ethical Aspects of Advertising and PromotionResources: Ch. 22 of Advertising and Promotion and the University LibraryDebate one of the following social or ethical issues:Advertising is informative. vs Advertising is manipulative.Advertising creates and perpetuates stereotypes.Advertising creates images that consumers can relate to.Marketing is essential to familiarize consumers with useful products and services.Marketing is unnecessary because consumers do not believe advertisements.Outdoor advertising is an effective means of promoting products and services.Outdoor advertising pollutes the environment.Advertising aimed at children helps them develop important consumer-socialization skills.Advertising aimed at children is unethical.

10. COM 302 Phoenix Course Materials/ Uophelp