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Building a bridge to communication

Building a bridge to communication. 59 th Annual Traffic and Safety Conference April 30, 2008 Columbia, Missouri. Overview. Approaching the Media When the Media Approaches You Deadlines Interviews and Soundbites Examples Building Relationships. Approaching the Media.

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Building a bridge to communication

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  1. Building a bridge to communication 59th Annual Traffic and Safety Conference April 30, 2008 Columbia, Missouri

  2. Overview • Approaching the Media • When the Media Approaches You • Deadlines • Interviews and Soundbites • Examples • Building Relationships

  3. Approaching the Media • Contacting the Correct People • Assignment Editor is typically the point person • Update contact information annually • Timing Counts • Send press releases two weeks in advance, if possible • Send press releases via e-mail and fax • Editorial meetings are typically held in the morning and early afternoon • The Information We Need • 5W’s & H • Who will be available for comment? • Who and/or what does this impact?

  4. When the Media Approaches You • Ensure We Know Who to Contact • Be Flexible • Have options on when you’re available to interview • Have another person who can act as a spokesperson • Talk About the Story • Television is an Audio-visual Medium • Bring Supplemental Information • Bring Business Cards

  5. Deadlines • Deadlines Vary • Story Process • Assignments given in editorial meeting • Interviews set up • Shooting • Writing • Editing • Breaking Stories • Contact Person at the Scene=Availability • Mini Press Conferences=Everyone on the Same Page

  6. Interviews and Soundbites • Take a Deep Breath! • Don’t Look at the Camera • How Much is Too Much? • Soundbites usually don’t exceed 15 seconds • DO Provide Clarifying Details • Information for the Masses, Keep It Simple • Trust Your Gut • It IS Okay to Correct a Reporter • It IS Okay to Correct Yourself • Bring Notes, Just Don’t Read Them

  7. Examples • Question and Answer: • Q: What factors into bridge ratings in Missouri? • Too Much Detail: “We typically inspect the deck, superstructure, and substructure, we also look at scour ratings to determine the wear and tear.” • Better Soundbite: “We look at what drivers see first, the top of the bridge and the driving surface, but we also look at the supports, and the underbelly of a bridge to tell which areas are seeing the most wear and tear.” • Bridge Investigation Story

  8. Building Relationships • Keep In Touch • Be Politely Persistent • Have A Good Understanding of the Media’s Role • Business Cards • KMIZ/KQFX • Matt LeBlanc, Assignment Editor • 501 Business Loop 70 East • Columbia, MO 65201 • (573) 449-1700

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