1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across doma

1. CREAX process 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN?

2. 2 Gravity, sunlight, time? Heat in production? Cheap materials? The internet? Free patents? University research? What properties are still a resource? Our research people? Waste streams? Air, Nitrogen? Are my clients a resource? The patent database? Transporting time? Can I solve the problem on a different level? Our competitors? Resources associated to people? Can I convert sources to energy? Can I turn negative into positive?

3. 3 RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE! RESOURCES ARE EVERYWHERE!

4. 4 To be resourceful is to be creative within constraints

5. 5 Resources Types of resources: Resources are everywhere around us • Knowledge resources • Cheap and abundant resources • Material resources • Production resources • Resources associates with people

6. 6 The world wide web as a resource Patent Database Wikipedia Planet feedback Way back Machine Startpagina.nl More Inspiration Function Database Trial Software Google

7. 7 Can existing innovations inspire you to new ideas or markets?

8. 8 Innovate with Kraft http://brands.kraftfoods.com/innovatewithkraft/default.aspx

9. 9 Cheap or Free resources Constitution of air (% by volume) 1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

10. 10 The Atmosphere as a resource Atmosphere: Density (kg/m3) 1.2 Temperature/Gradient (°C) 15 Pressure/Gradient (Pa) 101325 Altitude (m above sea level) 0 Velocity 0 Gravitational Force (m/s2) 9.807 Thermal Conductivity (W/mK) 0.0242 Index of refraction 1.00029 Peak Sunlight Intensity (W/m2) 1600 Mean Sunlight Intensity (W/m2) 250 Opacity (ppm particulates) 40 Speed of sound (m/s) 339 Viscosity (cP) 0.0171 Water vapour content (%) 4 Relative Humidity (%) 80

11. 11 Mechanical context resources Conventional machine tools – lathe, mill, drill, grind, etc Forging – hot, cold Punches, dies and presses Electro-discharge machining Electro-chemical machining Explosive forming Sand-casting Centrifugal casting Lost-wax casting Single-crystal casting Soldering/brazing Friction welding Electron-beam welding MIG/TIG/arc welding Laser drill/cutter/heat-treatment Etching – Chemical, photo, laser Flame spray Ultrasound cutter Sintering/Firing Extrusion Film-blowing Moulding – injection, blow, compression, reaction-injection Shot-blasting/Shot-peening/Laser shot-peening Rapid prototyping – stereolithography, selective laser sintering, Fused deposition, inkjet systems/3D-printing, shape-metal deposition Nano-clustering

12. 12 Chemical context resources Acylation Alkylation – oxygen, nitrogen Amination Bio-accumulation Blending Bromination Carboxylation, De-carboxylation Chiral Synthesis Chlorination Condensation Cyanation, Cyanoethylation Diazotation Distillation Enantiomeric Reduction, Resolution Fermentation Fluorination Fractionation Friedel-Craft Reactions Granulation Hydrogenation, Dehydrogenation Iodination Lithiation (BuLi, LDA) Methylation Nitration Organometallations

13. 13 Resources Everything in and around a system which is not used to its maximum potential is still a resource …even damaging resources! Investigate the positive and negative resources …resonance or pressure for example

14. 14 Resonance as a resource RESONANCE Cleaning Drilling Rinsing … … … … … … … … Tacoma bridge http://www.youtube.com/watch?v=9lQaIdDI5OE&feature=related

15. 15 Resources - example Boeing 777 is developed with help from several airlines. Taste of Momenti’s chosen with help from customers. Use resources: Complaining customers are resources for product development.

16. 16 Resources – seawater desalination; PX energyrecoverydevice ERI’s PX devices, which feature only one moving part, are the most elegant approach to high-efficiency energy recovery available today. The heart of the PX is an aluminum oxide rotor, floating in an almost frictionless hydrodynamic bearing. This ceramic material is unaffected by chemicals, is three times harder than steel, and does not corrode. The bearing is continuously lubricated by seawater, requires no maintenance, and is not subject to wear. http://www.energyrecovery.com/index.cfm ERI’s PX Pressure Exchanger™ (PX™) is an innovative technology that can reduce the amount of energy required in seawater desalination by up to 60%, resulting in more economical production of drinking water and a reduced carbon footprint.

17. 17

18. 18 MECHANICAL MECHANICAL - gravitational Power-Producing Shock Absorbers Vibrations or gravity as a source to make electricity with piezo elements.

19. 19 MECHANICAL MECHANICAL - mechanical Energy generating revolving door architecture · energy The Boon Edam revolving door plays a very important part in achieving and maintaining the sustainability of the building. The Tourniket revolving door will help primarily to save the carefully generated and conserved energy. A calculation was made for this particular situation that indicated an energy saving of around 4600 kWh per year, a considerable saving compared to a conventional sliding entrance. Source: boonedam.nl

20. 20 THERMAL & CHEMICAL THERMAL - conduction CHEMICAL - chemical Thermoelectric generator Convert lost heat to electricity. Water charged cell phone The water combined with the cell phone metal interior will create Hydrogen gas, which will then generate energy when it reacts with Oxygen.

21. 21 ELECTRICAL & PRESSURE ELECTRICAL - electromagnetic PRESSURE - wind STRANDBEEST by Theo Jansen Dynamo Use the rotation as a source. Movement empowered by wind. www.strandbeest.com

22. 22 MAGNETIC - alternating MAGNETIC & ACOUSTIC ACOUSTIC - acoustic Forever flashlight PIEZOELECTRIC ACOUSTIC TRANSDUCER

23. What resource could you use for advertising on a bus? 23

24. 24 Resources - advertising D’ARCY - Amsterdam

25. 25 Resources - advertising TANDEM CAMPMANY GUASCH DDB – Barcelona

26. 26 Resources - advertising TANDEM CAMPMANY GUASCH DDB – Barcelona

27. 27 Resources - advertising THE MARTIN AGENCY – Richmond, VA

28. 28

29. 29 Competition as a resource http://www.youtube.com/watch?v=IVndvFoQt34

30. 30 Group Helping devices 1 Upper deck 2 Engine Room 3 Ballroom 4 Storage room 5 Bedrooms 6 Kitchen, guests Save the Titanic - use all resources exercise • Yourself • everyone on the ship • everyone on the ship and the ship itself Resource case study: Imagine, you are on the Titanic and have just hit the ice! The captain tells you the nearest ship offering help is 8 hours away. But the expectation is that the Titanic will sink within 3 hours in the ice cold water. The panicky message following these messages is this: there are not enough emergency boats for everybody on board! Find a way to save the different groups of people until help has arrived.

31. 31 Save the Titanic - use all resources Ball room Engine room Bedroom Upper deck Kitchen

32. 32 Resources - example

33. 33 Ridiculous Patents - example Hijacker injector

34. 34 Running Shoe

35. 35 Polarbear shot

36. 36 PolarBearfur and Jacket

37. 37 Example: self cleaning

38. 38 Example: velcro Velcroresulted in 1948 from a Swiss engineer, George de Mestral, noticing how thehooks of the plant burrs stuck in the fur of his dog http://en.wikipedia.org/wiki/Velcro http://www.sciencedaily.com/releases/2004/05/040512044455.htm

39. 39 39 Example: airplane wing design Using a wind tunnel, researchers have found that the flipperof the humpback whale is a more efficient wing designthan the current model used by the aeronautics industry on airplanes. Engineers are working to apply the aerodynamic findings to future airplane and automotive design

40. 40 Example: Sharkskin Engineers at Airbus have used the rough skin of the shark as inspiration in developing a striated foil coating for the wings of aircraft, a design which has resulted in six percent less friction and improved fuel efficiency. Speedo® Fastskin® is the most technically advanced swimwear ever made. Unique fabric mimics a sharkskin with dermal denticles-tiny hydrofoils with V-shaped ridges that decrease drag and turbulence. Researchers are using shark skin as a model for creating new coatings that prevent adhesion of algae and barnacles to boats. The new coating is modeled after sharks' placoid scales. http://www.berlinews.de/archiv-2004/2212.shtml http://www.speedo.com/index.php?option=com_content&task=view&id=19&Itemid=115&lc=el&cc=cy http://www.defensetech.org/archives/001429.html

41. 41 Use of resources: biological GPS-Equipped Pigeons Enlisted as Pollution Bloggers Pigeons carrying high-tech backpacks that contain pollution sensors, GPS units, and stripped-down cell phones have been enlisted to create accurate, detailed urban pollution maps. Now scientists are taking the concept of small, low-cost sensors all over the world for their air-pollution research. Japanese boffins create scuttling cyber spies Cybernetically enhanced bugs have become a reality meaning that humanity may have more to worry about than the threat of AI-style robots taking over the world. Japanese boffins at Tokyo University are developing a 'robo-roach' remote controlled insect that could be used to carry a miniature camera and microphone. It would not be to make very small documentaries or make its own cockroach karoake either; robo-roach could be used in any number of environments ranging from searching through rubble for disaster victims to acting as a tiny spy in espionage missions. Cockroaches make the ideal agent because they cannot be shot, poisoned or bribed and would be the only life form likely to survive a nuclear war. http://news.nationalgeographic.com/news/bigphotos/21368005.html

42. 42 www.biomimicry.org http://database.biomimicry.org/start.php

43. 43 “The significant problems that we have cannot be solved at the same level of thinking with which we created them.” Albert Einstein

44. 44 Super-system System Sub-system Space Before During After Time

45. 45 Super-system Kitchen CREAX building Traffic System Waking up & breakfast Attending CREAX course Going home Sub-system Coffee Course Material GPS System Space Before During After Time

46. 46 Super-system Super-system Service System System Product Sub-system Sub-system Component Space Before During After Time

47. 47 Introducing 9-windows: Time Super-system repairing prevent maintain System after before during Sub-system Space Before During After Time

48. TRAINING TOOL 2: OUT OF THE BOX surrounding before after the box components components components components Space Time

49. 49 Introducing 9-windows Super-system System tree Sub-system Space Before During After Time

50. 50 Introducing 9-windows Super-system earth forest Workshop System seed tree wood furniture Sub-system Space DNA wood natural wood varnished wood Past present Future Time Before During After