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The Fern Resort

The Fern Resort . CONCEPT. An eco-tourism resort on the foothills of Kanchenjunga. A mix of luxury & environment friendly atmosphere. Content . Pricing Strategies Distributing Channels Advertisement Public Relations Direct & Online Marketing.

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The Fern Resort

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  1. The Fern Resort

  2. CONCEPT • An eco-tourism resort on the foothills of Kanchenjunga. • A mix of luxury & environment friendly atmosphere.

  3. Content • Pricing Strategies • Distributing Channels • Advertisement • Public Relations • Direct & Online Marketing

  4. Pricing Strategies & Distributing Channels

  5. Pricing Strategies • Unique concept • Himalayan experience with eco tourism concept • Guest budget • Operating cost • Seasonal pricing • Packages • Discounts

  6. Distributing Channels • Call Center • Travel Agent • Tour Operators and Wholesalers • Affiliations • Representation Companies

  7. Advertisement

  8. Advertisement • Developing our own website. • Banner holdings across highways & in nearby cities. • Creating web page on social network websites. (Twitter & Facebook) • Advertising on travel & tourism websites. (makemytrip.com) • Become member of FHRAI. (Federation of Hotel & Restaurant Associations of India)

  9. Public Relations & Direct and Online Marketing

  10. Public Relations • Publicizing & promoting resort by meeting newspaper and magazines owners. • Conducting press release (press kit) and media kit. • Hire efficient employees to carry out PR. • Sales team promoting PR to in house guests.

  11. Direct & Online Marketing • Marketing through text messages on cellular phones. • Distributing flyers to tourist attractions & local cities nearby. • “Call for action”. • Promoting resort packages on our website. • Display advertisement on websites like sifyfood.com and yelp.com.

  12. Cont. • Sending e-mails which include details of the resort and its packages • “ Pay per click” where people can get information about our resort through pop-ups and with every click our resort generates revenue • Register ourselves on consumer interactive websites where sales team and PR team can communicate.

  13. Our Resort Flyer Sample

  14. Thank You Submitted by: • Harmanraj Singh Sidhu • Nikhil Pradhan • JaffarRastegar

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