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MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT

Prepared by Güçlü BACAK. MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT. e-commerce at. &. 1 st and unique online hot-meal delivery in Turkey Talking of 2003: 450 member resaurants , 35,000 reg. Users 29,500 food types 20000 orders/month $180,000 turnover/month

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MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT

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  1. Prepared by Güçlü BACAK MGIS 410: ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT e-commerce at &

  2. 1st and unique online hot-meal delivery in Turkey Talking of 2003: 450 member resaurants, 35,000 reg. Users 29,500 food types 20000 orders/month $180,000 turnover/month 2.5 X increase in # of orders in 1 year ( talking 2002-2003 ) Talking of today: 650 member restaurants 70,000 reg. Users  2 x growth in one year Target: be the best and stay in the system. Biggest competitor: Yemeksepeti.com • “ We do not care about your credit card ! “ • Just 5 click away from food • Advantages: • recent menus, prices and promotions • No need to keep restaurant tel. numbers • Save money and time by not using telephone • Custom delivery time • No need to use credit card • Thawte SSL 128bit enc. • Disadvantages: • Low internet penetration • Limited market

  3. Connects buyer & seller 112,000 active member 2,000 new announcements / day As a result of $1mil. investment 35,000 ads2003 162,000 registered members 24 good categories Different income models: Announcements with photo Regular written announcements Monthly charges from member firms Advertisements Category types: Real estate Computer Automobile Jewelry Cosmetics Job announcements Electronics (home / mobile) everything sahibinden.com

  4. A perfect option in e-commerce Afraid of abusement of your credit card number in internet??? Use virtual card.  not physical, but electronic. Easy & Safe • GarantiBank • DenizBank • HSBC

  5. REFERENCES • http://www.milliyet.com.tr/2003/08/18/business/bus12.html • http://www.milliyet.com.tr/2003/08/31/business/bus17.html • http://www.sahibinden.com • http://www.yemeksepeti.com • http://www.hsbc.com.tr • http://www.garanti.com.tr • http://home.ku.edu.tr/~sakgonen/

  6. PREPARED AND PRESENTED BY GÜÇLÜ BACAK

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