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Urban Pioneers - Exploring the Frontier of Sustainable Design

Urban Pioneers - Exploring the Frontier of Sustainable Design. Presented by Brita & Matthew Willis. Presentation Overview. The team Our vision Opportunities in sustainability The concept Competitive advantages Next steps Personal Lessons. Want to start our own business

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Urban Pioneers - Exploring the Frontier of Sustainable Design

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  1. Urban Pioneers - Exploring the Frontier of Sustainable Design Presented by Brita & Matthew Willis ------ URBAN PIONEERS -----

  2. Presentation Overview • The team • Our vision • Opportunities in sustainability • The concept • Competitive advantages • Next steps • Personal Lessons ------ URBAN PIONEERS -----

  3. Want to start our own business Complementing professional experience Mission-driven Community-oriented Brita & Matthew Willis ------ URBAN PIONEERS -----

  4. Our Vision • Add value to others’ lives • Live out our own beliefs • Express individuality • This vision provides flexibility in how we implement it Provide individuals with ways to combine beauty, functionality and sustainability in their living space ------ URBAN PIONEERS -----

  5. Opportunities in sustainability • Boom in sustainable building market • Furniture & furnishings market expected to grow 7-8% in 2007 • Consumers looking for ways to live a more sustainable lifestyle • Sustainable companies’ growth outpacing normal market growth ------ URBAN PIONEERS -----

  6. Healthy Living ------ URBAN PIONEERS -----

  7. Design Company Broker Importer Distributor / Wholesaler Design Company store/website Dealer / Retailer Interior designers / Architects Showroom Commercial End Customer Residential End Customer Options for Market Entry Swedish trade council, 2005 Our choice: Build experience and brand name through residential retail location, then extend into commercial sector as broker. Implications: Moderate capital investment and risk exposure ------ URBAN PIONEERS -----

  8. Competitive Environment ------ URBAN PIONEERS -----

  9. The Concept • Sustainable furniture & furnishings • Nordic influence • Services to promote sustainable lifestyle • Consumer: • Mid-20s-40s homeowner interested in social responsibility and design • Connect consumer to designer ------ URBAN PIONEERS -----

  10. Competitive Advantages • Exclusive agreements with designers • Cutting edge of sustainable technology • Knowledge of production process and materials ------ URBAN PIONEERS -----

  11. Next Steps • Become experts in sustainability • Build a network in NW USA • Explore possibilities: • Create own product line • Include coffee shop next to the store • Expand to multiple locations and act as a commercial broker ------ URBAN PIONEERS -----

  12. Personal Lessons • Clear boundaries between business and personal time • Entrepreneurial spirit v. business reasoning • Convince through clear communication ------ URBAN PIONEERS -----

  13. Thank you for listening! ------ URBAN PIONEERS -----

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