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Business School Model for 21st Century Leaders

Dr. Jean-François Manzoni discusses the advantages, disadvantages, and challenging developments faced by business schools in the 21st century, highlighting the importance of strategic focus, real learning, and real impact.

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Business School Model for 21st Century Leaders

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  1. Business School Model for 21st Century Leaders 2018 Gaidar Forum Moscow, January 6 Dr. Jean-François ManzoniPresident and Nestlé Chaired Professor IMD (Lausanne and Singapore) +41 79 596 7904 Jean-francois.manzoni@imd.org

  2. International Institute for Management Development (IMD) Independent Business School Strong historical connections to practice Portfolio of activities: Degree 15-20%, Non-degree 80% Resolutely international focus

  3. Independent Business School • Advantages • Total focus on what is good for the business school! • Facilities, hiring and promotion, compensation… • Faster and more independent decision making • Culture: connection with reality & relevance are mandatory • Large number of potential external partners • Disadvantages • “Infrastructure costs” borne 100% by business school • Revenues typically • more volatile • more programme-driven => Funding of R&D? • No natural/internal partners in relevant complementary disciplines

  4. Positive developments over the last 10-20 years • World has become more VUCA • Executives need updating and stimulation • Organisations need help! • Huge growth in market for lifelong learning and OD! • Technology has become an extraordinary enabler

  5. Challenging developments over the last 10-20 years • Competition has increased dramatically! • International schools • “Local” schools • Corporate Universities • Technology-based providers • Conferences, support-networking groups… • Professional service firms (three types)

  6. Challenging developments over the last 10-20 years • Clients becoming ever more demanding! • Individuals • under huge time pressure • growing demands • relevance • engagement • “entertainment” • Organisations • differentiate increasingly well various objectives of “development activities” • expect from us sustainable behavioural improvement

  7. Challenging developments over the last 10-20 years 3. Growing importance of Brand • Ubiquitous rankings… • Clients overwhelmed with information and proposals

  8. Business schools will have to… Be rigorously strategically-focused!

  9. IMD Brand positioning: Real Learning, Real Impact Transformation Journeys Organisationalimpact • Individual implemen-tation of insights • Large scale of deployment Individual impact We strive for impact in all our programmes

  10. Our execution model Thought Leadership • Rigorous • Relevant • Insightful • Actionable REAL LEARNING REAL WORLD REAL IMPACT Deep relationships Understanding of your needs Pedagogical processes & interaction tools Relevant, impactful, interactive experiences Client engagement

  11. Thank you and best wishes of success!

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