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Up for Negotiation: Time to Approach the Media

Up for Negotiation: Time to Approach the Media. Up for Negotiation. Print (Magazines and Newspapers) Rates, bonus insertions. Colour cost/free. Priority placement/positioning. Web – site presence/contests.

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Up for Negotiation: Time to Approach the Media

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  1. Up for Negotiation: Time to Approach the Media

  2. Up for Negotiation Print (Magazines and Newspapers) • Rates, bonus insertions. • Colour cost/free. • Priority placement/positioning. • Web – site presence/contests. • Review the publication's editorial calendar and request that your ad be placed within relevant editorial content. • Contests/promotions on page and online. • Multi publication deals. • Use competitors CPM’s, editorial, placement, value added, to negotiate with all suppliers.

  3. Up for Negotiation Broadcast (Television & Radio) • Rates. • Bonus occasions (priority bonus lists). • Added value. • Contests/promotions. • Tightened rotations during prime listening/viewing periods. • Sponsorships. • Interviews. • Website presence and contests.

  4. Up for Negotiation Out of Home Media (Billboards, transit shelters, interior and exterior bus advertising) • Rates. • Bonus locations – suppliers can give extra inventory as bonus, based on availability. • Premium locations – locations in heavy traffic and highly visible areas. • Bonus months – guaranteed. • Bonus months – space available. • Free production.

  5. Value-added Ideas Broadcast and Magazine • Free advertorials – e.g., buy full page ad, get 1/3 pg advertorial free. • Editorial opportunities – get a contact. • Guaranteed premium placement/positioning. • Bonus occasions. • Contests/promotions. • Online exposure. • Publisher mail out letter to readers (magazines). • Listings in directory section (magazines). • Tightened rotations (television).

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