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SEO in Art and Science Sabtu, 16 mei 2009 Lab Ilmu komputer UGM

Explore the history, data centers, algorithms, and PageRank of Google. Learn about on-page and off-page optimization techniques and build your online reputation.

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SEO in Art and Science Sabtu, 16 mei 2009 Lab Ilmu komputer UGM

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  1. SEO in Art and ScienceSabtu, 16 mei 2009Lab Ilmu komputer UGM Present

  2. Hello !! Its me

  3. The Begining

  4. We WillDiscuss about THIS >>>

  5. What Who Why Where

  6. All About Google

  7. Dominated by

  8. History of Google + Larry Page Sergey Brin - BackRub Project in 1997 - From Googol (10100) to Google

  9. Google DataCenter

  10. Search Links Rings Google Searchers Web Pages Keywords Keywords

  11. Simple Element Web Search Process User Result Search DC3 DC4 DC5 DC1 DC2 DC: Google Data Center Website/Blog

  12. Google Architecture Overview

  13. Play with Google Datacenter http://www.seocritique.com/datacentertool/

  14. Damn Algoritm

  15. Google Algoritm ... PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) Visit: http://infolab.stanford.edu/~backrub/google.html

  16. More: http://www.webworkshop.net/pagerank.html

  17. All About Page Rank

  18. The Heart of [Google] software is PageRank !!!

  19. PageRank of Page 1.a Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

  20. PageRank of Page 1.b Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

  21. PageRank of Page 1.c Source: http://www.seomoz.org/blog/how-pagerank-works-why-the-original-pr-formula-may-be-flawed

  22. Human Vs Google Boot

  23. What Google Bot Do...?

  24. The Real Battle is Human [Webmaster]VersusGoogle Bot

  25. SEOmoz Whiteboard – Link Wars

  26. On Page Vs Off Page

  27. On Page Optimization HEAD Oppsss !! BODY

  28. Understanding Markup Language (HTML) • Importance Tags and Attribute • Heading Part • Title • <title>About your site with some keyword – Domain.com</title> • Meta description • <meta name="description" content=“About your site”> • Meta keywords • <meta name=“keyword" content=“Some relevance keywords”>

  29. Body Part • Heading Use <h1><h2><h3> ……ex: <H1>Keywords Products</H1> • Link <a href=“category.html” title=“Keyword category”>Category</a> with title as attribute • Image <imgsrc=“images.jpg” alt=“related keywords”> with alt as attribute <imgsrc=“sun-flower.jpg” alt=“yellow sun flower” title=“detail flower image”> with alt and title as attribute

  30. How put ALT on Image

  31. On Pages Keyword, keyword and keyword • Page name/URL with keyword • Unique Page Title • Navigation base on text link • Meta info with keyword on them • Descriptive Images ALT tags • H1, H2, H3 • Page text, bold, text link etc.

  32. No-Money Pages About Contact Us Privacy Policy Sign in / Register } NoFollow

  33. GoogleBot nofollow nofollow Index Sign in about Contact Privacy tag category Detail pages

  34. GoogleBot PR 5 Tag PR 4 Category PR 4 Detail pages Possibility Get PageRank

  35. OnPage = Focus on CONTENT What to Publish ? news reviews videos affiliates photos products tutorials recycle ?

  36. Off Page Optimization

  37. Build Reputation, and Link Popularity Link Building Free Dir, Theme, Article, Forum, RSS Feed Social Reputation Social network, Photo Sharing, Video Sharing, Blogwalking, Quiz /Doorprize

  38. Link Building - Non Natural Backlink Laptop Battery Laptop Battery Laptop Battery Laptop Battery 100% same anchor link

  39. Link Building - Natural Backlink Laptop Battery www.battery.com Shop Battery Click here Laptop Battery 30-50% Shop battery 10% www.battery.com 5 % Cheap Battery 5% Visit the site 3% Laptop Batteries for Dell 5 % etc.

  40. Deep Linking • Natural Inbound Linking index category detail

  41. Unique IP Address IP:123.456.789.000 Same Host/Server • Non Natural Linking from same IP Address

  42. Unique IP Address • Natural Linking from various IP Address IP:234.555.023. 36 IP:718.231.663.20 IP:56.225.423.44 IP:45.112.450.10

  43. Spread Your Content

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