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Proposition C: The Clean Water, Safe Parks & Community Trails Initiative

Proposition C: The Clean Water, Safe Parks & Community Trails Initiative. Presented by Peter Sortino President, Danforth Foundation. St. Louis 2004. Mission The year `04 is an historic year in St. Louis Community Engagement Process What do people think is important

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Proposition C: The Clean Water, Safe Parks & Community Trails Initiative

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  1. Proposition C:The Clean Water, Safe Parks & Community Trails Initiative Presented by Peter Sortino President, Danforth Foundation

  2. St. Louis 2004 • Mission • The year `04 is an historic year in St. Louis • Community Engagement Process • What do people think is important • Project Development and Implementation • The 2004 Action Plan

  3. Clean Water, Safe Parks & Community Trails Initiative • St. Louis' Unique Asset - Its Rivers & Streams • Other Organizations Laid Groundwork • Grand Vision for the Future • Vehicle for Implementation - Creating Regional Park Districts • Stable Source of Local Revenue Needed

  4. Proper Positioning Essential • Engaging Political Consultant is Essential • Initial Survey Research Conducted in 1998 • Key Issues Identified: • Improve Water Quality • Increase Park Safety • Provide New Community Trails • Improve, Restore and Expand Local Parks • Provide Expanded Public Access • Preserve and Protect Natural Land and Wildlife

  5. Illinois & Missouri Legislation • Authorized Creation of Regional Park and Recreation Districts • Proposed Approval of 1/10th Cent Sales Tax • Food/Prescription Drugs Exempt • Revenue Sharing • Prescribed Ballot Language • Illinois & Missouri Legislation Approved May 1999

  6. Develop Broad-Based Support • Usual Suspects • Environmentalists • Park & Trail Advocates • Others Needed • Elected Officials • Organized Labor • Clergy/Religious • Business Leaders/Organizations • Civic/Community Leaders/Organizations

  7. 7 Counties in Bi-State Area: Missouri: City of St. Louis St. Louis County St. Charles County Illinois: Clinton County Madison County Monroe County St. Clair County Placed on BallotSpring/Summer 2000

  8. Proposition C on the Ballot in Seven Counties

  9. Campaign EffortSpring/Summer 2000 Phase I • Survey Research • Fundraising • Cultivate Strong Bi-State Leadership • Endorsements • Personal • Organizations • Political

  10. Campaign EffortLate Summer/Fall 2000 Phase II • Fundraising - $1.5 Million • Direct Mail - Targeted • Print Media - Display Broad Support • TV/Radio - Efficient Use of Media Market

  11. Election DayNovember 7, 2000 Overall Result: 65% Agreement Tax Generates $21 Million Annually

  12. Formation of the Districts • January 2001 - Members Appointed

  13. Early Actions • $36 Million Commitment for Confluence Greenway • New Director Hired - David Fisher • Program management Work Underway on Confluence Greenway

  14. Confluence Greenway“The Heart of Our Regional Park System”

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