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Groupon

Groupon. Kevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil. Statement of Problem. The positive and negative effects of professionals and businesses using Groupon . What Is Groupon ?. Middle-man website that offers discounted deals to customers

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Groupon

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  1. Groupon Kevin Cornwell, Bianca Lofton, EliaNieto, Akram Khalil

  2. Statement of Problem The positive and negative effects of professionals and businesses using Groupon.

  3. What Is Groupon? • Middle-man website that offers discounted deals to customers • Buy anything, anywhere, anytime on the web or mobile • Mission is “to become the world's commerce operating system” • Groupon Local, Groupon Getaways, Groupon Goods • Register with an email address • Groupon “Just For You” • Best deals at the lowest prices

  4. How Businesses Use Groupon • Promote deals to attract new customers • Measure their promotions impact • Calculate their profitability to see how Groupon is making their business grow • Can receive demographics about their customers to help market more effectively • Can easily create a deal with the DIY tool • Can use Breadcrumb POS – easy to use and less costly than older payment systems, offers 24/7 live support, and ability to view daily/monthly sales reports

  5. How Professionals Use Groupon • To find unbeatable deals all over the world for virtually anything! • Groupon Local, Groupon Getaways, Groupon Goods • The best deals at the lowest prices – up to 30% less than LivingSocial • Easy access through the web or mobile apps

  6. Benefits of Groupon for Professionals • Moved from a push marketing model to a pull marketing model • Redesign website, personalized homepage • Launched an app to position itself as a “true online marketplace” • Greater access through Groupon Goods • Facilitate purchases and searches • Attract more customers

  7. Benefits of Groupon for Businesses • Offers a DIY tool called Deal Builder, select a template and build an offer • Post offers instantaneously • “Best of Groupon Merchants” is a collection that recognized the best businesses for great customer service and most popular offers sold

  8. Negative Effects of Using Groupon • Some customers are turning against Groupon • Providing false advertising & misleading information • Overselling deals hurting small businesses • Inflated saving claims and deceiving discounts • Substandard & poor customer service • Groupon broke its promise to dissatisfied customers

  9. Videos of Negative Effects of Using Groupon • http://www.youtube.com/watch?v=xImy_FJcVzk • http://www.youtube.com/watch?v=pOwJOcp-Mxk

  10. Tips and Suggestions For Improved Groupon Use • Do a little research on the deal before you buy it • Pay attention to policies specially the policy of returns, refunds &cancelation • If you are a business owner make sure you know the percentage Groupon taking from your deal • Small businesses should know how many deals they can handle • Pay attention to the products condition, if its new or refurbished

  11. Advices for Improved Groupon • The ability to provide enough quantity & on specific time • Better their policies such as, refunds policies and cancelation right • Products or services should be displayed clearly and defined specifically • Accurate saving and accurate discounted deals • Better their reputation and satisfy their dissatisfied customers

  12. Groupon Advertisements • http://www.youtube.com/watch?v=26W7-O22I7Y • http://www.youtube.com/watch?v=mP_yScodndg • http://www.youtube.com/watch?v=ns9Fn0Bckh0 • http://www.youtube.com/watch?v=2GzOkVwY1e4

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