1 / 30

What you should know…ROI

Social Media-Tools for the Real Estate Broker. What you should know…ROI. Michael Houge, CCIM, SIOR. Social Media Revolution. Social Media Revolution 2 Video. Information overload “chews” Time. The BIG Three. Commercial Real Estate Brokerage Tools. facebook-What to Know.

brit
Télécharger la présentation

What you should know…ROI

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media-Tools for the Real Estate Broker What you should know…ROI Michael Houge, CCIM, SIOR

  2. Social Media Revolution Social Media Revolution 2 Video

  3. Information overload “chews” Time

  4. TheBIGThree Commercial Real Estate Brokerage Tools

  5. facebook-What to Know • facebook Facts and Figures • The Home Page • Your facebook Account- PERSONAL • A facebook (Fan) Page - BUSINESS • Sizzle

  6. facebook is HUGE • More than 400 million active users • More than 200 million users log on to facebook at least once each day • The fastest growing demographic is those 35 years old and older • More than 5 billion minutes are spent on facebook each day (worldwide) • Facebook now exceeds Google as the most visited site • About 70% of all users are OUTSIDE the US

  7. Home Page FB MKH Where you spend most of your time….The basics.

  8. Profile FB-MKH In depth information about you…What you share.

  9. A facebook PageFB Chief This is NOT your Home Page……

  10. facebook Rocks • Unbelievable growth ($25B market share) • A great place to stay in touch…constant flow of data • Searchable database, advertising, Google optimization • Friends are your network

  11. facebook Ideas-ROI • Announce new assignments • Post economic data • Track your clients • Upload market information • Publicize your achievements • Submit industry related articles etc. • Share recent legal rulings • Herald community involvement • Re-publish articles you have authored • facebook Pages are an anything you want them to be…. • Constant evolvements and improvement…expect even more sizzle

  12. You will…

  13. Twitter-What I’ll Cover • What the Heck is Twitter? • Twitter Facts and Figures • Your Account-Getting Started • Followers and Following • Tweeting-Real Time • Sizzle for CRE

  14. What is Twitter? • Mini-Blog (140 Characters) • Impersonal Media “Launch Pad” • Six Degrees of Separation • Hippest, noisiest most talked about digital media • Relevant to the next generation

  15. Twitter is the Bomb • Estimated More than 100 Million Twitter Accounts • Twitter Grew by 1,382% in One Year • Twitter’s Market Capitalization is Over $1 Billion • Bing and Google index Twitter • “Digital Footprint”

  16. Twitter-Your Account • Sign Up-It’s Easy Sign Up • Your Twitter Profile Twitter • Profile Do and Don’t

  17. “Following” • Followers Are Not “Friends” or “Contacts” • Following • Followers • How to Get Them and Why

  18. Tweets, Tweeting, Twittering The question is: “What's Happening?” It should be: “What interests you…right now?” My rule: If you Tweet, it ought to be something that people will care about.

  19. Twitter Rocks! • Unbelievable growth and innumerable apps • A great place to stay in touch…constant flow of data • Searchable database, advertising, Google optimization • Followers are from another network • Twitter is anything you want it to be…. • Constant evolvements and improvement…expect even more sizzle

  20. Twitter for CRE-ROI • Post a New Assignment • Ask for Advice • Set up a Client “Sounding Board” • Add an Inter-Office Intranet via Twitter • Find a Job or an Employee • Link to Your Blog • Herald a Success • Provide a Link to an Article or Market Data • Announce a Closing • Link to an Interesting Web Site • Promote a New… • Praise a Client or Colleague • All for FREE!

  21. LinkedIn-What Works • LinkedIn Metrics • The Home Page • Your Profile • Employment Aspects • Networking • Researching Clients and Prospects • Sizzle

  22. “LinkedIn is the Office, Facebook is the backyard BBQ and MySpace is the bar.” Reid Hoffman, founder LinkedIn & PayPal

  23. LinkedIn Whoa! • Approximately 70 Million LinkedIn Users in 200 Countries • Every Second Someone Joins LinkedIn • The LinkedIn Market Cap. is Over $1.8 Billion • The Worlds Most Complete Resume’ • “Digital Network”

  24. Home Page LinkedIn Home MKH Info Central...

  25. Profile LinkedIn Profile-MKH YOUR Complete Story...

  26. Hiring…or Not • Average Age: 41 • Household Income: $109,703 • Male: 64% • Household Income $100k+ 53.5% • Own Smartphone/PDA: 34% • College Grad/Post Grad: 80.1% • Business Decision Maker: 49% • EVP/SVP/VP: 6.5% • 24% Have a Portfolio Value of $250k+ • Job Titles: • C-Level Executives 7.8% • EVP/SVP 6.5% • Senior Management 16% • Middle Management 18% • 50% Are Business Decision Makers in Their Companies

  27. The Networks • Connections MKH • Connections of Connections • My Network Statistics Stats • Jobs • Groups

  28. LinkedIn for Brokers • Find a Client • Ask an Expert • Find an Employee • Seek a New Job (Hahahaha!) • Track your Specialty (Groups) • Link to Your Blog • Herald a Successful Transaction • Upload a Link to an Article or Market Data • Research a Potential Client • Upload a Presentation (Share) • Get an Introduction to …? • “Old School” Cold-Calling

  29. Michael Houge, CCIM, SIOR michael@chiefcompanies.com Chief Real Estate Company, LLC 500 Jackson Street Saint Paul, Minnesota 55101-2320 877.842.1031 - Toll Free 651.288.0300 - Office 651.389.9336 – efax www.chiefrealestatecompany.com

More Related