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Branding Campaign

Branding Campaign. Play TV Spot. Full page ad. Quarter page ads. Strip ad - 6 x 4. New York Times insert. Direct Mail. Pocket Folder. Email signature. Sales flyer. Email Blast. Segmented email. Banner Ads. 728 x 90. 300 x 250. Booth art. Facebook page. Facebook contest page.

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Branding Campaign

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  1. Branding Campaign

  2. Play TV Spot

  3. Full page ad

  4. Quarter page ads

  5. Strip ad - 6 x 4

  6. New York Times insert

  7. Direct Mail

  8. Pocket Folder

  9. Email signature

  10. Sales flyer

  11. Email Blast

  12. Segmented email

  13. Banner Ads 728 x 90 300 x 250

  14. Booth art

  15. Facebook page

  16. Facebook contest page

  17. Mixpo ad

  18. HMS Branding Campaign Results Print Direct Mail Online Video Yahoo! Chron.com Facebook Ad March 2011 Channel Campaign Details/ Results 20 21 22 23 24 25 26 Zones (4) Star Star C&S 3,162,000 Impressions, 36.2% reach 8,290 pieces delivered to small/medium business owners Mixpo Spot654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions 135,551 Impressions 85 Clicks No data. Non-guaranteed space. 2,817,134 Impressions 528 Clicks

  19. HMS Branding Campaign Results Print Online Video Yahoo! Chron.com Facebook Ad March 2011 Channel Campaign Details/ Results 27 28 29 30 31 1 2 Biz, Star,Good Life InMotion,Zone (1) InMotion Main 4,454,205 Impressions, 41% reach Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions 125,706 Impressions 69 Clicks No data. Non-guaranteed space. 2,859,976 Impressions 423 Clicks

  20. HMS Branding Campaign Results Print Insert Online Video Yahoo! Chron.com Facebook Ad April 2011 Channel Campaign Details/ Results 3 4 5 6 7 8 9 Weather, InMotion InMotion,Zones (6) Main, Biz Main, C&S Main Weather 7,100,916 Impressions, 41% reach NYT insert to Houston-area subscribers and single copy 13,000 Mixpo Spot1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions 115,471 Impressions 75 Clicks No data. Non-guaranteed space. 2,998,327 Impressions 478 Clicks

  21. HMS Branding Campaign Results Print Email Blast Online Video Yahoo! Chron.com Facebook Ad April 2011 Channel Campaign Details/ Results 10 11 12 13 14 15 16 InMotion,Zones (2) InMotion Main Biz Weather Biz 4,568,525 Impressions, 39.7% reach Delivered to 251,000 Facebook page 100 Likes Mixpo Spot126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions 73,279 Impressions 35 Clicks No data. Non-guaranteed space. 2,080,653 Impressions 335 Clicks

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