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BT Business Cloud Computing

BT Business Cloud Computing. Chris Lindsay General Manager, Business Applications. The UK is in recession Getting credit is more difficult Customers are selective in where they spend Managing cash flow is important. Getting through troubled times needs focus Keeping customers

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BT Business Cloud Computing

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  1. BT Business Cloud Computing Chris Lindsay General Manager, Business Applications

  2. The UK is in recession Getting credit is more difficult Customers are selective in where they spend Managing cash flow is important Getting through troubled times needs focus Keeping customers Cutting costs Maximising productivity and efficiency Closing next deal New technologies can help Give a competitive advantage They are available for companies of all sizes Can benefit business now and in the future The world is changing

  3. Key business challenges Reducing costs Improving customer service Improving marketing and sales effectiveness Extending customer reach Using resources efficiently Accelerating deal closure Maximising business opportunities

  4.     What is BT Cloud Computing? Applications maintained by expert partner, so always up to date What is BT Cloud Computing? A set of applications managed and hosted externally by a specialist partner Delivered over a secure high quality network Operational in weeks not months Available anywhere with an internet connection, even when on the move No installation of hardware or software at your premises No specialist IT support required What are the benefits? No capital expenditure – pay on a subscription basis 50% reduction in total ownership costs

  5. The BT difference Clear visionSkills, network and investment capability to integrate applications with communications to benefit businesses A trusted partnerComprehensive range of high-quality applications with a full commercial and service package from a single partner Business Solutions Delivering cutting edge services to benefit businesses now and into the future Minimised risk Applications always available and data securely protected

  6. Access applications wherever you are The business solutions we offer Salesforce.com NetSuite SugarCRM BT eSignature (Echosign) BT Smart Marketing (Genius) Ribbit for Salesforce Xero NEW TO PORTFOLIO

  7. BT has the credentials Helps improve businesses with: • Flexible, rapid, cost effective access to leading technology • Easy to use solutions • No capital expenditure • No need for specialist resource Looks to the future: • Vision, skills and financial strength to integrate applications and communications to benefit business • We understand and are committed to Cloud Computing • Our vision - making businesses more effective and productive with Cloud Computing Can be a one-stop shop: • Provide everything needed for a full solution • Simpler partner relationship saving customers frustration and costs • No tie to any one vendor, so businesses get 'best of breed’ • High quality of service with a single point of contact Minimises business risk with: • A range of market leading applications • Security expertise to protect data • Resilience – applications are always available • Expert professional help

  8. BT Business Update Robin Mackenzie Marketing Director, BT Business

  9. BT Business today • A £2.8bn business • Over a million customers • Growing by moving into adjacent markets - where we have a low share • Unique channel and partner strengths • A business with momentum

  10. Recap of our Strategy Grow BT Business by moving into adjacent markets, where we have a low share Communications & Infrastructure Hardware & IT Services Applications& Content Unchanged Unchanged Unchanged The Prize The Opportunity The Vision BT helps customers focus on doing what they do best The economic climate has changed… • Are we at the bottom yet? • Customers are deferring spend unless convinced of hard benefits • Competitors are fighting harder for every £

  11. Channel strength is a long term differentiator Over 1m Customers Resources Specialist Sales focus 450 Field/Specialist 0.2% customers 27% revenue Large 50 + employees 270 Desk Agents 1% customers 19% revenue Medium 10-49 employees Online sales Indirect channel partners 19% customers 28% revenue 50 ‘local’ business units560 field and desk agents Small 1-9 employees 78% customers 26% revenue 450 telemarketing agents

  12. We have a full set of capabilities • Communications/ Infrastructure - Maintain and enhance • Broadband and Value Added Services • Mobile • Conferencing • One Plan Communication & Infrastructure • Applications/Software - Expand with partners • BT Cloud Computing • Hardware/ IT Services/ Devices - Build capability • BT Engage IT • BT iNet • dabs.com/ BT Business Direct Hardware IT Services Devices Applications & Content Service Wrap Financing Single Service Organisation (Single SLA) and improvements in Customer Service

  13. We have already delivered growth Communications/ Infrastructure - Maintain and enhance 9% growth Communication & Infrastructure Applications/Software - Expand with partners >100% growth Hardware/ IT Services/ Devices - Build capability 19% growth Hardware IT Services Devices Applications & Content Service Wrap Financing

  14. Digital marketing services for SMEs Mick Hegarty Strategy & Commercial Director, BT Business Ivan Croxford Head of Business Development, BT Business

  15. The digital marketing challenge Today’s market context Our own customer insight Helping customers • 25% - £78 billion of UK spend • projected to come from online sales • 80% of UK Internet users have a social networking profile (Comscore) • 62% of shoppers consult a community site before making a purchase • 30M people watched online video in • Jan 2009 (Comscore) • 70% of local searches done on search • engines (Neilsen) • 78% of Internet users research online • when making an offline purchase • (Web Visible) • BT Business analysis of 70,000 small business websites revealed: • A significant number of business websites had no e-commerce facility to sell to customers • Websites are poorly maintained – nine out of ten are not regularly updating website on their site to secure a good search listing • Search engine optimisation techniques such as the use of key words is largely absent - Less than one in 3,000 • Nearly half of websites have bad pages containing broken or invalid links • Value for money • Skills • Effectiveness

  16. BT Business is harnessing the four forces of the Web to help SMEs grow Integrate with Business Applications… Search SEO, PPC & Web Analytics Social BT Tradespace Digital Marketing Challenge Commerce BT eShop Content User generated …and CRM

  17. BT Business IT Services John Dovey Director ICT solutions

  18. About BT Engage IT • Our history • Basilica Computing and Lynx Technology acquired by BT Group in late 2007 • Businesses merged into single organisation in May 2008 to create one of the most comprehensive IT Solutions portfolio in the UK • 1st April 2009 – rebranded as BT Engage IT • Our joint capability • A leading provider of IT solutions and services • Over 2900 customers nationwide • Employs over 900 staff across 6 locations in the UK • with a skill profile of: • Over 70 accredited MS Engineers • Over 70 Professional Services Consultants • Over 300 Field/Client Engineers • Certified by the British Standards Institution (BSi) as operating in line with the international standard BS ISO IEC 20000 (Information Technology Service Management) Our Vision “To develop long-term partnerships with clients and act as a trusted advisor to enable them to fully exploit the potential of IT to generate business value and increase operational efficiency.”

  19. IT Solutions for business Professional Services: Working to align customer business and IT strategy, and deliver practical roadmaps to deliver tangible ROI IT Supply: Providing world class hardware and software supply, customised to suit specific client requirements Infrastructure: Designing and implementing flexible dynamic platforms to deliver efficiency and growth Business Productivity:Delivering value and improving efficiency through the successful deployment of resilient people, process and technology Managed Services: Delivering robust and scalable support services to meet growing business demands

  20. Business Partners Our IT solutions portfolio enables us to work with clients to deliver an end-to-end capability to meet their business needs Our strategic partners:We maintain a position of independent consultant and advisor to our clients, whilst holding strategic alliances and partnerships with key technology companies in the marketplace.

  21. About BT iNet • ‘…is the Cisco 'Centre of Excellence‘ for business and organisational solutions specialising in Infrastructure, Security, Unified Communications & Mobility requirements that underpin BT's ICT Transformation vision’ • Our history • BT iNet is a wholly owned subsidiary of BT Group formed in 2006 • Delivering £100m+ of Cisco based solutions every year. • Profitable & Financially Stable • BT’s ‘Centre of Excellence’ for Cisco Solutions • Cisco Gold Partner • Cisco’s Largest UK Partner • Our core capabilities • Infrastructure - Routing, Switching, Data Centre & Wireless • Security - Policy, Perimeter & Prevention • UC - Collaboration, Voice/Video & Messaging • Mobility - Applications, Access & Freedom • Underpinning skill sets • Consultancy - Project Management - Technical Resources Infrastructure  Security  Unified Comms  Mobility 

  22. About BT Business Direct/ dabs.com One-stop-shop:BT Business Direct/ dabs.com is a ‘one-stop-shop’ for all computing, networking & IT support needs – we’re specialists in working with small-to-medium sized businesses. Buy online or on the phone:Our dedicated business-to-business only website offers a range of e-Procurement options. Alternatively, we have a team of vendor-trained sales advisors. Huge range:Up to 20,000 different hardware and software products available at any time from all the world's leading I.T. vendors. Complete end-to-end solutions:Unlike many resellers, being part of BT allows us to extend our product portfolio way beyond merely hardware to include a wide range of both Voice & Data solutions. Tailored payment options & volume discounts:We offer a variety of ways to pay including credit accounts and business leasing plus discounts may be available for volume purchases. Call: 0870 429 3010www.dabs.com or www.bt.com/btbusinessdirect

  23. More information For more information, please visit www.btbusinessexperience.com Or contact Ian Walker ian.j.walker@bt.com +44 (0)20 7356 8043/ (0)7918035786

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