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S QUA S H

S QUA S H. IN. TH E. UNITED STATES. WHY SQ U ASH?.

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S QUA S H

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  1. SQUASH IN THE UNITEDSTATES

  2. WHYSQUASH? Twentymillionpeopleplaysquashin185countries. ThecurrentNo.1maleplayerhailsfromEgypt, challengedbyBritish,Frenchandamultitudeof international stars.TheNo.1female player isfrom Malaysiagivingthesportatrulyglobalpresence fromtheUSAtoEuropeandincludingAsia,India andtheMiddleEast. Squash players and fans represent a highly targetedandsoughtafterdemographicofmenand womenwithmedianincomesofmorethan$300,000 andanaveragenetworthofnearly$1,500,000. Nicol David of Malaysia iscurrently rankedworld No.1 in women’s squash. Squashplayersarebusinessownersand senior executivesinuppermanagementthroughoutcorporate Americaalongwithresearchphysicians, architects, attorneys,andaccountants. 2 Squashplayersarehighlyeducated.98%of squashplayersarecollegegraduateswith57% havinggraduatedegrees.Eighty-fivecolleges sentteamstothenationalsin2013,including alltheIvys,Stanford,UVA,andVanderbilt. ForbesMagazinehasranked squashasthe “world’sNo.1healthiestsport”aheadof rowing,running,andswimming,makingan associationwiththesportofsquashhighly desirable. Adultplayersareengaged,passionate,andloyal. Ina2013surveybyUSSquash,morethan90%of respondentsplayfrequently, and65%haveplayedfor morethan10years. RamyAshourofEgypt iscurrentlyranked worldNo.1 inmen’s squash.

  3. SQUASH INTHEUNITEDSTATES TheUnitedStateshasthefastestgrowingsquashparticipationofanycountryworldwide.Themostrecentdata fromtheSports&FitnessIndustryAssociation(SFIA) showsaremarkable82%growthbetween2007and 2011tomorethan1.2millionplayers.Participationin juniorsquasheventshasincreased400%inthesame periodwithmorethan1,500youngstersvyingfornationalinterscholasticchampionshipsannually. GLOBALSQUASH SquashTV,launchedin2010bythePSA,hasrevolutionizedaccesstothetoplevelofthesportonaglobal basiswithmorethan300matchesbroadcastliveviathe PSA’svideo-on-demandservice. ThePSAandWSAWorldSeriesrepresents 120tour- namentsplayedyear-roundfromAustraliatoArgentina, SouthAfricatoMexico, andKuwaittoCanada,among othermajorinternationalmarkets. Amongtheglobalnetworkswithdedicatedcoverageof majorsquasheventsareSkySports,Ten Sports,One WorldSports,BloombergTV,FoxSportsandthe internationalnewsservice,SNTV. 3

  4. ABOUTUSSQUASH USSquashisthenationalgoverningbodyandmembershiporganizationforthesport ofsquashinthe UnitedStates. Foundedin1904andheadquarteredinNewYorkCity,itis anot-for-profit501(c)3orga- nization,andalsoamemberoftheU.S.OlympicCommittee. USSquash’svisionisforallpeopletohavetheopportunitytoenhancetheirhealthandwellbeing throughthesportofsquash. USSquash’smissionistoenhancepeople’shealthandwellbeingbyincreasingparticipationinsquash, toenrichtheexperiencesofourmembers ofallages,andtobuildawarenessofthesport,valuingexcellence,professionalism andfiscalresponsibility. USSquashrunsandinvestsinprogramstogrowparticipationinthesportateverylevel,andmanages squashtournamentsthroughouttheUnitedStates.USSquashownsandoperatestheU.S.Openand NorthAmericanOpenaswellasallotherUnitedStatesNationalChampionships,andalsoselectsand managestheU.S.NationalTeams that competeinternationally,and maintains theofficialratings and rankingssystemforU.S.players. USSquash’sprogramstoucheachaspectofthesport,fromurban,juniorandhighschoolsquash, collegesquash,accredited(sanctioned)tournamentsandleagues,toprofessionalsquash,coachand refereecertifications,nationalchampionshipsandnationalteams. 4

  5. USSQUASH PROGRAMS USSquashoffersanarrayofprogramstosupportfacilities&professionalsachievetheirgoals. FitForLifeSM 5

  6. GROwTHOfSQUASH • UnitedStateshasthefastestgrowingsquashparticipationworldwide–theSports&FitnessAssociation(SFIA)shows82%growthoverallbetween2007and2011tomorethan1.2millionsquash players. Juniorparticipationhasgrownover400%from2007-2011,andthisnumber continuestogrow roughly20-30%annually. Geographically,juniorsquashisalsoexpanding.Intwoyears,2010-2013,forWestCoasttournamentsweexperienceda375%increaseinthenumberoftournamentscombinedwitha55%increaseintheaveragenumberofplayerspertournament. • • HIGHSCHOOlANdCOllEGESqUASH • Sincethe2007-2008season,thenumberofteamsintheU.S.HighSchoolTeamChampionships increased 88%,thelargestsquashtournamentintheworldwithmorethan1,500players TherearenineaccreditedScholasticSquashProgramMiddleandHigh Schoolleaguesaround the countrywithmorethan300teamsactivelyparticipating Inthe2012HighSchoolTeamChampionshipstherehosted155teamsfrom20states.In1998,only 43schools hadsquash programs. Toprankedjuniorsof2013wenttoYale,Princeton,andHarvardaswellasothertopcollegesand universitiesaroundthecountry. Morethan200 collegesanduniversitieshavecourts,including23 ofthetop25 collegesasranked byForbesmagazine.EveryIvyleagueschoolhasavarsitysquashteam. Amongthecolleges,therehasbeenan18%increaseinthenumberofclubandvarsitycollegeprograms inthelastfiveyears,andweexpect thisnumber tocontinue togrowastheincreasedjunior participationcontinuestodrivemoreclubandvarsity programdevelopmentatthecollegiatelevel. • • • • • Source: SportsFitnessIndustryAssociation 6

  7. SOCIAL RESPONSIBILITY TheNationalUrban Squash&EducationAssociation (NUSEA)isthe officialcharityofUSSquash.NUSEA programsofferafter-schoolenrichment programs servingdisadvantagedyouthnationwide. These programsoperateyear-roundandprovidean intensiveexperiencefortalentedandmotivatedstu- dents seeking tofulfilltheirpotentialbothonthecourt andinthe classroom. Impressiveresultshavebeengeneratedtodate: •1,000 studentshave been served fromBaltimore, Boston,Bronx,Chicago,denver,Harlem,NewHa- ven,andPhiladelphia •100 per cent of urban squash participantshave graduatedfromhighschool •93percentofurbansquash graduateshaveearned collegedegrees •10 US cities participate insquashand education activities •$10 millionin private high school and college scholarshipshavebeenawardedto150urbansquash graduates 7

  8. INCREASEDPUBLICITY Awarenessispromotedyear-roundbyUSSquashonitswebsiteandine-newsletters,editorially,inadvertising andsocialmedia.Inaddition,thePSAandWSApromote thesportonanongoingbasisintheircalendarsand editorial.SquashMagazineandothernewspapersandperiodicalscoverthe event. Recentsquashcoveragehasappearedinthesepublications/websitesorbroadcast. 8

  9. MAJOR EVENTS Withaportableall-glassshow court,facilitiesmaybe transformedintoglobalshowcasesforthe sport. 9

  10. MAJOR EVENTS Eventsarepromotedaggressively. 10

  11. FACILITIESOVERVIEW • Ofthetop20squashplaying countries,theUnitedStatesrankssixteenthintheratioofcourts/person,thoughtheUSrankssecondintotalnumber ofcourtswithapproximately3,500overall. Squashfacilitiesaredistributedfairlyevenlyacrosstypesincludingcommercialclubs,privateurban andsuburbanclubs,collegesandhighschools. Thecostoftheconversionofracquetballcourtstosquashrangesfrom$10,000-$15,000 percourt. Dozensofracquetballfacilitieshavebeenconvertedinthelastfewyears.USSquashhelpsinthis initiativebyprovidingupto$1,000percourtconversion. Newsquashcourtsrangeincostfrom$35,000-50,000percourt,independent ofthefacilityneeds. Recent newfacilitiesinclude: • • • • • The TSquashCenter in Cincinnati,Ohio(6converted racquetballcourts) The Kline andSpecterSquashCenter, drexelUniversity,Philadelphia,PA(5 softballsinglescourtsconvertedfrom 6hardballsquashcourts) McleanRacquetandHealthClub,Mclean, Virginia(3singlescourtsonatennis court) MacArthurSquashCenteratBoar’s HeadSports Clubinaffiliationwiththe UniversityofVirginia, Charlottesville, Virginia(9softballsinglesand2hard- balldoubles) 11

  12. EXPERIENCESQUASH! CONTACTUS: 555Eighth Avenue,Suite 1102 NewYork,NY10018 212.268.4090 office@ussquash.com 12

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