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Return on Your Checkoff Investment

Return on Your Checkoff Investment. Vanessa Kummer Chair, United Soybean Board Colfax, N.D. soybean farmer. Plenty to talk about. Update from your soybean checkoff New direction Program area activities Benefits to New Jersey 2. Meet customer needs 3. Communicate with consumers.

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Return on Your Checkoff Investment

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  1. Return on Your Checkoff Investment Vanessa Kummer Chair, United Soybean Board Colfax, N.D. soybean farmer

  2. Plenty to talk about • Update from your soybean checkoff • New direction • Program area activities • Benefits to New Jersey • 2. Meet customer needs • 3. Communicate with consumers

  3. Surging soybean demand Up more than 140% in past 20 years Soybeans Corn Cotton Rice Wheat Percentage Change in Global Consumption 1990/91 – 2010/11 and Forecast for 2011/12 Source: John Baize & Associates, U.S. Census Bureau, USB Market View Database, USDA

  4. New Long-Range Strategic Plan

  5. New Long-Range Strategic Plan Strategic objectives: Soybean meal Soybean oil Freedom to operate Customer needs Priority Issues: Support animal ag Investments in transportation

  6. Checkoff investment areas Domestic Marketing Helping at Home International Marketing 80 countries and counting Global Opportunities Study issues that affect sales New Uses Soy many products

  7. Checkoff investment areas Communications Progress powered by farmers Sustainability Telling U.S. soy’s ‘green’ story Biotechnology Educating on biotech benefits Production Research Boosting yields, profitability

  8. New project to boost yields • Let mapped genome lead to high-yielding varieties • Goal: 59.5 bu/a by 2030

  9. Benefitting NJ farmers • Biodiesel • Container Shipping • Communications • Tech Transfer

  10. Who’s your biggest soy customer? • Animal ag uses 98%of your soybean meal • U.S. animals eat 1.2 billion bushels worth • Irreplaceable market • Awareness, support lacking

  11. Animal ag needs our support • High-quality soybeans • Support their freedom to operate • Consumer concerns about food

  12. Set the record straight on food CommonGround™ Center for Food Integrity U.S. Farmers and Ranchers Alliance

  13. Set the record straight on food

  14. Set the record straight on food CommonGround™ www.findourcommonground.com Center for Food Integrity www.foodintegrity.org U.S. Farmers and Ranchers Alliance www. usfraonline.org

  15. Thank you New Jersey Soybean Board • For more information on the United Soybean Board: • Visit us on the Internet: www.unitedsoybean.org • Find us on Facebook: www.facebook.com/UnitedSoybeanBoard • Follow us on Twitter: @UnitedSoy

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