Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review
Direct-to-Consumer Advertising of Prescription Drugs: The Year in Review. Kathryn J. Aikin, Ph.D. Division of Drug Marketing, Advertising and Communications, FDA DTC National April 27, 2006. Talk Outline. Major influences in 2005 The year in DTC What is next?. Requirements for Ads.
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