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MARKETING MIX STRATEGIES OF BAKE PARLOR PASTA PRODUCTS

MARKETING MIX STRATEGIES OF BAKE PARLOR PASTA PRODUCTS. PRESENTED TO DURIA HASAN PRESENTED BY TAQDEES TAHIR FURQAN MEKKI. INTRODUCTION TO COMPANY. Rasul Group of industries inaugurated by Mian Ghulam Hasan in 1926. The brand name of Rasul Group of industries is BAKE PARLOR.

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MARKETING MIX STRATEGIES OF BAKE PARLOR PASTA PRODUCTS

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  1. MARKETING MIX STRATEGIES OF BAKE PARLOR PASTA PRODUCTS PRESENTED TO DURIA HASAN PRESENTED BYTAQDEES TAHIR FURQAN MEKKI

  2. INTRODUCTION TO COMPANY • Rasul Group of industries inaugurated by Mian Ghulam Hasan in 1926. • The brand name of Rasul Group of industries is BAKE PARLOR. • The company has 3 factories at Karachi • Kolson and Crispo are the main competitors.

  3. INTRODUCTION OF PRODUCT • Italy is called as the home of Pasta products • Pasta products -Easy to cook Fun to eat • Pasta products includes Macaroni, Spaghettis, Noodles and Lasagne • Pasta product contribute 80% of sales.

  4. MARKETING OBJECTIVES • To able to capture the essence of success as a Global company. • To be the first choice of every customer • To focus on unique selling proposition • To provide convenience

  5. SEGMENTATION • Psychographics • Demographic • Behavior • Geographic

  6. TARGET MARKET • Income Class A and B • House wives, teenagers • Urban Areas • People like to eat foreign foodstuff

  7. MARKETING MIX STRATEGIES

  8. PRODUCT • Their product strategy is to provide convenience and variety to customer by offering different sizes and style .

  9. Spaghetti Box Fancy Spaghetti Real Egg Noodles Lasagna Long Macaroni Box Macaroni Box Fancy Macaroni (Big Elbow) Fancy Macaroni (Longer) Fancy Macaroni (Ring) Fancy Macaroni (Screw) Fancy Macaroni (Werm) Fancy Macaroni (Shell)

  10. MARKET GROWTH MATRIX

  11. PRICE • Bake parlor adopted the Going Rate Pricing Strategy to compete with their competitors. • They also keep revising prices according to economic conditions.

  12. PLACE • To cover the market forcefully and efficiently • The company has its own transport system • The company has engaged the services of around four hundred (400) well-established distributors from all over country

  13. PROMOTION • The company has developed its own marketing team • Advertising --both to sell and to created awareness of its products in the market • They use different promotional modes that are: • ·        Magazines • ·        Newspapers • ·        Billboards • ·        TV Advertisements • ·        Cooking shows • ·        Stalls in Exhibitions

  14. CONCLUSION

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