1 / 14

Anna Bella

Anna Bella. Final Report Wing Sze Ng. Anna bella. Canadian woman fashion retailer Started on 1994 Expanded to 18 stores located at 120 West Beaver Creek Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2 .

burt
Télécharger la présentation

Anna Bella

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Anna Bella Final Report Wing Sze Ng

  2. Anna bella • Canadian woman fashion retailer • Started on 1994 • Expanded to 18 stores • located at 120 West Beaver Creek Road, Unit #9, Richmond Hill, Ontario, Canada, L4B1L2. • evening wear, outerwear, casual co-ordinates, knitwear, and accessories like scarves, bags and necklaces

  3. The team • Student: Wing SzeNg • Student Advisor: Abbas Kashani • Entrepreneur:Lewis Ng • Professor: Peter-A Miller

  4. activities • Set up an email subscription system • Collect emails • Create an email format for the upcoming deals and event for February, March and April • Read fashion magazine for current fashion trends for Spring • Review Anna Bella’s product inventory • Select suitable product for March and April • Design a webpage with fashion trends and recommendations for March and April

  5. Budget and grant chart

  6. purpose • The Purpose of this project is to create a more efficient way to notify customer, and attract customers to buy recommend products on the webpage.

  7. end Products • E-mail subscription system • 3 months Newsletter • Fashion trend webpage

  8. E-mail subscription system

  9. February Newsletter

  10. March newsletter

  11. April newsletter

  12. Fashion trend webpage

  13. What I learned • The purchaser buy the upcoming season items during the previous season • Woman between the 35- 50 are not easy to adapt to new things • There are a large internal data base system where Anna Bella stored their information • The leftover items in one season will be stored and resell it in next year same season

  14. Conclusion • Successfully collected around 200 customer’s E-mail address • It keep the customer up-to-date • Attracted more customers • Received many suggestions from customer

More Related