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The Generational Strategies For Higher Education With Chuck Underwood

The Generational Strategies For Higher Education With Chuck Underwood. The Goal:. A comprehensive, permanent, and nimble culture of Generational Knowledge, Diversity, and Strategies. How Generations Are Created. 3 Truths.

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The Generational Strategies For Higher Education With Chuck Underwood

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  1. The Generational Strategies For Higher Education With Chuck Underwood

  2. The Goal: A comprehensive, permanent, and nimble culture of Generational Knowledge, Diversity, and Strategies

  3. How Generations Are Created 3 Truths • Formative years mold Core Values. • Generational Core Values are burned into us by the times and teachings. • Core Values guide decision-making.

  4. America’s Living Generations G. I. 1901 - 1926 91+ Silent 1927 - 1945 72 to 90 Boomer 1946 - 1964 53 to 71 Gen X 1965 - 1981 36 to 52 Millennials 1982 - 1999 18 to 35

  5. “The Changing Face Of America” Immigrants: how many formative years did you spend in the U.S.?

  6. Two Major Applications: Generational Marketplace Strategies and Generational Workplace Strategies

  7. Generational Marketplace Strategies • Student and Market Research • Curricula, Services, Facilities • Brand • Marketing, Advertising, Promotion

  8. Generational Marketplace Strategies • Student and Parent Recruitment • Legislative Relations • Alumni Relations • Fundraising, Development

  9. Your Students In The Classroom • Unique generational biases • Unique generational strengths • Unique generational weaknesses • Unique generational preferences • Unique generational needs

  10. Generational Strategies Leaders Must Develop A Generational Gearbox

  11. Generational Workplace Strategies • Employee Recruitment • Onboarding • Generation-Specific Training

  12. Generational Workplace Strategies • Management, Communications • Engagement, Fulfillment • Productivity, Harmony, Teamwork • Retention • Board Trustees: Training

  13. Higher-Ed Training In Generational Strategies • Leadership and Governance • Legislative Relations • Marketplace, Workplace, Classroom • Fundraising, Alumni Relations

  14. Everyone is an individual. Don’t unfairly stereotype.

  15. A lighthouse to guide us.

  16. Boomers Never give up. Never too old. Dream. Team.

  17. Boomers WE WIN !

  18. Boomers 79,907,844 Mouseketeers

  19. Boomers America is getting so much right !

  20. Boomers “College”: affordable and magical

  21. Boomers The Wonder Years “A Golden Age For Kids”

  22. Woodstock Optimism. Right-and-Wrong. Idealism. Patriotism. Empowerment. Make America PERFECT. Engagement. The power to do it.

  23. Boomers A strong Core Value of “forever young”

  24. Boomers • Exuberant • Outgoing • Assertive • Aggressive • Comfy in spotlight • Forever Young !

  25. Boomers Walt Disney World

  26. Boomers The Career Generation High divorce rate, Permissive parenting Brilliant in workplace, continue the quest

  27. Boomers Retire? WHY?!

  28. NEW WORKPLACE REALITY Boomers • Work past normal retirement age • Stay put or launch Career Next • Full-time, part-time, project • Remain engaged, supplement income

  29. Boomers Opportunities For CCs Employees: high-level talent is available Donors: disproportionate wealth Legislators: they dominate legislatures

  30. Boomers Opportunities For CCs: As Your Students Tech Training: Boomer-specific! Leadership Training: Boomer-specific! “Career Next”: Boomer-specific! Hobbies, Leisure: Boomer-specific! Volunteer, Consulting: Prepare them!

  31. Boomers “Growing numbers of Boomers want to return to school after making their mark in their chosen profession.”

  32. GenX: 58,541,842 Armies Of One Birth Years: 1965 – 1981 Current Age: 36 to 52 How Many Born: 58,541,842 Formative Years: ’70s - early 2000s

  33. The GenX Formative Years…

  34. GenX “A New Breed of Whiz Kids”

  35. GenX Women, minorities advance. Household incomes increase.

  36. GenX All About Survival • Divorced parents • Time-poor parents • Permissiveness • Mobile Society

  37. GenX The U.S. Family: “HELP!”

  38. GenX “Children Of Crisis” A 1973 Pulitzer-Prize winning series authored by psychiatrist Robert Coles

  39. GenX Guilt-ridden and permissive parenting

  40. GenX Our more mobile society and the uprooting of many X’er children

  41. GenX Leaders, Heroes Fall In Disgrace

  42. GenX America begins to unravel

  43. GenX CORE VALUES • Independent, self-reliant • Cynical and distrustful • Self-focused: survival of the fittest • I take care of me, you take care of you

  44. GenX 1970’s video arcade Females: surging. Males: searching.

  45. GenX “I am woman, hear me roar” Helen Reddy song, 1971; oldest X’ers are 6

  46. GenX The guys try to figure it out

  47. GenX TV spot – Secret Deodorant

  48. GenX TV spot – Hummer

  49. GenX The Family-First Generation

  50. GenX The Family-First Generation

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