Teleinformatica doo Sarajevo J ANUARY 20 10

1. Teleinformatica doo SarajevoJANUARY 2010

2. UVOD How to use new communication technologiesto improve the trend USING mobile services? TI-CADS Content Acquisition and Distribution System Wireless Sarajevo Mesh NetworkMultiradio wireless access

3. TI-CADSContent Acquisition and Distribution System • The role of the centers is to support Conten Acquisition, production and Distribution for TV, radio and new media platforms. • Teleinformatica has developed TI-CADS, a combination of Contact Centers and Media Servers for streaming and VoD. • TI CADS supports IPTV, iTV, VoIP, SMS, E-mail, Web, WAP, USSD and Fax communication. • They have been developed to support very high traffic volumes with hundreds of operators posts, powerfull IVR (including Text to Speech and Speech to Text) and storage capacities. • Every contact type is registered to the Data Base and tied with all previous records of the customer.

4. TI-CADSThe IPTV Opportunity • The cost to deliver video streams to the home hasfallen dramatically with new technology. • Advanced Video Codeces reduce transmission,storage and server cost by 2X over MPEG-2and make high-definition streaming practical. • Open standards have accelerated innovationand will ensure a competitive environment. • IPTV will drive revenue and subscriber retention, adding • significant value beyond basic Internet broadband • Every contact type is registered to the Data Base and tied with all previous records of the customer.

5. TI-CADSIPTV Key Ingredients • • Virtual Private Streaming enables to serveeach subscriber a customized video stream • • Advanced Video Codeces reduce transmission,storage and server cost by 2X over MPEG-2and make high-definition streaming practical • • Open standards accelerate innovationand will ensure a competitive environment • IPTV will drive revenue and subscriber retention, addingsignificant value beyond basic Internet broadband service

6. TI-CADSThe Basic Configuration of TI-CARDS Centar Call Centar Web project with business logic VoIP gateway Operation Application IVR

7. TI-CADSTipical Applications • • SMS Voting • Music dedication programme - Audio/Music on Demand (MoD) – either streaming or pushed/download to play • IPTV gaming • IPTV Picture management • IPTV directory service (local yellow pages) • One feature is the acquisition of amateur music or video clips trough e-mail or web cannels. • Coopertion with professional producers companies is of high importance for high quality content production.

8. TI-CADSThe IPTV Production and Distribution • • IPTV is most suitable form of TV for interactive content production and distribution. • Appart to existing servers used in the contact center the IPTV VHO is integrated to provide IPTV production and distribution. • It enables, among others, contact to all Internet users for content acquisition and distribution. Most attractive is Video on Demand service.

9. TI-CADSGeneral IPTV structure CADS in a Role of VHO

10. TI-CADSTI-CADS VHO part

11. TI-CADSCADS in a Role of VHO Two Level IPTV hierarchy - CADS in a Role of VHO • • Video Hub Office (VHO) - the video distribution points within a demographic marketarea (DMA) National content is received from each SHE. Local content is acquired andencoded. VOD servers and other application servers typically located in the VHOs.Insertion of local advertising is also performed in the VHO. TI-CADS is complete VHO. • IPTV services are providedfrom the VHO via the aggregation/access network. • Video Serving Office (VSO) - contains/hosts all access systems used to connect the TI-100 softswitches(a VSO assumed to be a Central Office) to the subscribers. In addition, the VSO containsaggregation equipment to enable efficient and reliable interconnection to the VHO.

12. TI-CADSMulticast vs. UnicastComparison Multicast Unicast • Bandwidth is proportional to the • number of channels • Private streams adds to the required standardbandwidth • Hundreds of VideoChannels (limitedby availablebandwidth) • Bandwidth is proportional to thenumber ofreceivers • Private streams take required standard bandwidth • Unlimited Content • (only limited by sizeof storage vault)

13. TI-CADSVOD • IPTV Video on Demand (VOD) - The Video on Demand service enables TVviewers to select TV videos from a central repository for viewing on a television attheir desired time. VOD systems are either “streaming VOD” or "push VOD”: • Streaming VOD is VOD in which rendering on the display device/viewing can(simultaneously) start as (or at least overlaps with) the video distribution over thenetwork • Push VOD is VOD in which the program is brought in its entirety to a set-top boxbefore viewing starts (it can either beinvoked by the viewer or by the operatorwithout an explicit viewer request). The operator based option is more likely in the beginning.

14. TI-CADSBusiness Case • Subscriber on DSL CO line calls short VOD number or sends ans SMS requiring particular video content • Operator responds and starts AAA procedure • Unicast streaming started • Help and other support if needed

15. TI-CADSExamples of VoD work Support Centers – how it will work? • PPV (Pay Per View) - an offering of pay-television broadcasts to customers in amanner that they can buy a particular program event separately from any packageor subscription. • The program event is shown at the same time to everyoneordering it. • PPV Purchase can be done via: • A phone call to contact an automatic response unit (ARU) utilizingautomatic number identification (ANI) • A phone call to customer service representative (CSR) • filling and sending a form in an Internet web site • filling and sending a form on an interactive TV e.g., on an electronicprogram guide, using the remote control.

16. TI-CADSThe Conclusions • TI-CADS centers are universaly applicable to support differen TV business platforms. • They have plenty of tools to support the other business schemes, like TV screen menu driven VoD, as an suplement. • TI-CADS enables new inovative services, as a kind of service development and application platform. • It is based on open standards, so that newly developed equipment of different vendors can be integrated. • It gives a helping hand to creative TV people to be ahead competition.

17. TI-CADSSet Top Box TI-STB 100 • Core Global Functionality • 􀀁 Simple Operation/Interface • 􀀁 Audio and Video-On-Demand (including high definition) • 􀀁 Linear/Broadcast Audio and Video Programming • 􀀁 Internet on TV (including support required for games) • 􀀁 Internet TV • 􀀁 High Speed Internet Access • 􀀁 GSN / ICN Auxiliary Interface • 􀀁 IP Telephony

18. Wireless Sarajevo Mesh NetworkIntroduction • WSMN is metropolitan level network fully managed with Network Management System. It can support real time applications like IPTV. It is the heart of Teleinformatica's eGov and Outsourcing services offer. The WSMN can be applicable and used in major areas such as:   Vertical Markets Value Proposition   ∙ Industrial Automation     ∙ General Public Customers     ∙ Backhaul/pub net infrastructure     ∙ Government        - Dept of Defense, Dept of Energy        - Municipalities        - Public Works, Utilities        - Condition Monitoring        - First Responder Communications     ∙ Building Facilities Management     ∙ Security & Public Safety - Lower TCO (fixed cost vs. variable cost)- Resilient (self organizing / self healing)- Compatibility with legacy systems (SCADA)- Extensible information network(sensing, tracking, operations, computing) Applications ∙ Asset Tracking∙ Security∙ Telemetry (Asset and Patient)∙ Mobile Computing

19. Mesh Portal Availability Router functions Internet Internet Gateway Wireless Sarajevo Mesh NetworkIntroduction Internet Internet Gateway

20. 802.11n: 2.4 GHz -20dB -10dB -74dBm 36dBmEIRP -80dB Unobstructed -86dB Unobstructed -110dBm -40dB -20dB 802.11n: 5.7 GHz Wireless Sarajevo Mesh Network5 Ghz networks vs. 2,4 Ghz networks

21. Wireless Sarajevo Mesh NetworkApplications • Department • Reports / GUI / e-mail • Fire protection system • Video surveillanceiTelemedica • Truck GIS informations • Traffic surveillance • BIO alertsensors • Water • Water surveillance(SCADA) • Video Security • Telemetrija • GIS informations

22. Wireless Sarajevo Mesh NetworkApplications Voice, data and video Mesh Design 24x7 Help Desk Multi-Radio Delay 95% coverage Open network

23. Wireless Sarajevo Mesh NetworkStructured Wireless Mesh Termination Point User Coverage

24. Wireless Sarajevo Mesh NetworkStructured Wireless Mesh Termination Point User Coverage

25. Equipment Definitions • Wireless Access point (WAP) In computer networking, a wireless access point (WAP) is a device that allows wireless communication devices to connect to a wireless network using Wi-Fi, Bluetooth or related standards. The WAP usually connects to a wired network, and can relay data between the wireless devices (such as computers or printers) and wired devices on the network. • CPE (Customer Premises Equipment) All communications equipment located on the customer's premises; owned, leased, or rented by the customer; connected to a public or private network through a network interface of some sort; and on the customer side of the demarcation point (demarc). CPE primarily refers to voice equipment, including telephone sets, key equipment, PBXs,ACDs, and peripheral equipment such as answering machines.The term data terminal equipment (DTE) generally applies to data terminals, hubs, switches, routers and multiplexers, all of which also are considered CPE in the broader context. Inside wire and cable systems are not considered CPE. Equipment owned and operated by a telephone company or third party is not considered CPE, with examples being public pay stations and protectors. • IVRInteractive Voice Response (IVR) product, interactive technology that allows a computer to detect voice and keypad inputs. IVR technology is used extensively in telecommunications, but is also being introduced into automobile systems for hands-free operation. Current deployment in automobiles revolves around satellite navigation, audio and mobile phone systems. In telecommunications, IVR allows customers to access a company’s database via a telephone touchtone keypad or by speech recognition, after which they can service their own enquiries by following the instructions. IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed. IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices. In telecommunications applications, such as customer support lines, IVR systems generally scale well to handle large call volumes. • IPTV Internet Protocol television (IPTV) is a system through which digital television service is delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats. See Internet television. • IPTV services may be classified into three main groups: live television, time-shifted programming, and content (or video) on demand. It is distinguished from general Internet-based or web-based multimedia services by its on-going standardization process (e.g., ETSI) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment. • STBA set-top box (STB) or set-top unit (STU) is a device that connects to a television and an external source of signal, turning the signal into content which is then displayed on the television screen.

26. Teleinformatica doo Sarajevo T H A N K S