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User-Centric Triple-Play : a New TV experience, an Industry Transformation

User-Centric Triple-Play : a New TV experience, an Industry Transformation. IDATE, November 23, 2005. What has happened since 2001. 1. Broadband has become mass market. 2. TV over ADSL: a reality (IPTV). Broadband density (subscribers par 100 inhabitants). 3. New internet competition:.

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User-Centric Triple-Play : a New TV experience, an Industry Transformation

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  1. User-Centric Triple-Play :a New TV experience, an Industry Transformation IDATE, November 23, 2005

  2. What has happened since 2001 1. Broadband has become mass market 2. TV over ADSL: a reality (IPTV) Broadband density (subscribers par 100 inhabitants) 3. New internet competition: Source: IDATE, 2005

  3. The next steps for the industry An explosion of new services incl: A new TV experience Services Transformation • IP broadband network to enable: • Service differentiation • Radical cost reengineering Network Transformation From Service Providers to Content Distributors From Box Vendors to Solutions Vendors, to Network and Services Integrators Business Transformation

  4. Services Transformation: a NEW TV EXPERIENCE

  5. A new TV experience at home Community TV Better TV Personal TV Performance High-quality Towards HDTV “view together” community-specific content “my content @ my time“ finally made simple

  6. Personal TV:proven growing demand (example of the US) “My content” “My time” VOD in US DVR in the US US households (millions) US households (millions) Source : Forrester, technographics Source : Forrester, technographics

  7. Community TV: the next step • View together and interact with my community Communicate • Produce my content • Make it available for my community to watch Today’s TV Viewer Community-specific content

  8. Market opportunities for the content and the telecom industries TV to RELAX TV to keep me COMPANY Better TV «Follow the flow» Floating concentration, zapping « Light » programs During daytime activities Presence > contents Attitude Towards TV: TV to SHARE TV to ESCAPE Personal TV Community TV Selective Concentration, captivation Chosen programs Emotion exchange > contents Chosen programs Source: Alcatel research, France, Germany, Italy, Spain Sept 05

  9. Towards mobile TV: demand for entertainment on the go TV on the go TV at home Remote PVR programming Discovery (Short-form music & video) 3G DVB-H+ Immersion (Long-form video) Access to home video libraries

  10. National coverage Typ. 18 channels Urban coverage Typ. 18+36 channels DVB-H+: combining satellite and 3G Broadcast with satellite & repeaters: • Same high-quality signal for all users • 18 channels everywhere • 54 channels when repeaters • Unlimited number of users Unicast with 3G: • One signal per user • Unlimited number of channels • Limited number of users Combination of both: • transparent to the user • unlimited offer, everywhere

  11. Network Transformation

  12. The IP broadband network:the engine for new TV experience Better TV experience Personal TV experience Community TV experience Towards 100Mbits Guaranteed QoS Unicast Video libraries IP search Single IP flow for entertainment and communications User-Centric Triple-Play

  13. Bandwidthscaling Subscriber management & quality of service (QoS) Continuous service availability Network security Operational excellence The new book of rulesfor user-centric triple play networks: Broadband, IP, Secure

  14. Going for transformation Two imperatives: • Differentiated Services • Cost reengineering Two approaches: • Progressive • Radical

  15. 1. See track 2. Wallpaper 3. Buy Ring tone 4. Buy MP3 Alcatel leading partner for triple-play networking Universal Broadband Access Service Aware Edge & Data Aware Transport Headend/Encoders Consumer Environment Content and Services Video Server ApplicationServer Open Service Delivery Eco-system of Alcatel & partners’ applications Eco-system of CPE partners Leader Leader

  16. Business Transformation:

  17. 1. See track 2. Wallpaper 3. Buy Ring tone 4. Buy MP3 Alcatel partner for triple-play network transformation Services Integration Universal Broadband Access Service Aware Edge & Data Aware Transport Headend/Encoders Consumer Environment Content and Services Video Server ApplicationServer Open Service Delivery NetworkIntegration

  18. New partnerships with vendors: value shifting Vendors’ new role Benefits for Service Providers Capabilities required Eco-System BSS/OSS integration Interoperability TestingService Assurance Service Aware IP Broadband Access Microsoft IPTV edition ServicesIntegration Network Integration Best-of-Breed Solutions Faster to mass-marketAttention on marketing & content

  19. Towards major network transformation… Alcatel and SBC: $ 1,7 Bn Project Lightspeed, October 2004

  20. Towards major network transformation.. Alcatel and Ya.com: Octobre 05

  21. Towards major network transformation… Alcatel and Telstra:€ 2,18 Bn November 2005

  22. The new TV, the new opportunity

  23. www.alcatel.com

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