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allwebpromotion 1.888.883.9462 sales@allwepromotion facebook/allwebpromotion

www.allwebpromotion.com 1.888.883.9462 sales@allwepromotion.com www.facebook.com/allwebpromotion. Which Superpower is Right for You?. Which Superpower is Right for You?. National SEO. Google gets 3.5 Billion searches per day Revolves around product or service, not location

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allwebpromotion 1.888.883.9462 sales@allwepromotion facebook/allwebpromotion

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  1. www.allwebpromotion.com 1.888.883.9462 sales@allwepromotion.com www.facebook.com/allwebpromotion

  2. Which Superpower is Right for You?

  3. Which Superpower is Right for You? National SEO • Google gets 3.5 Billion searches per day • Revolves around product or service, not location • Boundaries are either North America or worldwide

  4. Which Superpower is Right for You? Local SEO • 46% of all Searches on Google are Local • 86% of customers look up the location of a business on Google Maps first • 76% of Local searches result in a phone call

  5. Bread & Butter: Keywords Main Keyword Phrase Add location Ask a question • Lumber yard • Financial Service • Electrician • Peru IL • LaSalle County • Princeton • Places to buy wood in • Who can do my taxes • Electricians near me

  6. Google: Hero or Villain? • Google Local Information

  7. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal

  8. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal • Focuses on Physical Address

  9. Google: Hero or Villain? • Google Local Information • Schema: the Google version of the Bat Signal • Focuses on Physical Address • Analyzing using Google Analytics

  10. CAMEO!

  11. A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages • City pages - dedicated to a specific city • H1 tags for location based keyword title • Subheads with keywords • Keywords in the copy • Call To Action • City Pages provide value to the customer

  12. A Superhero’s Toolkit Content Strategy for Local SEO City Pages VS Doorway Pages • Doorway pages - meant to direct viewers to another page • Designed to rank without providing information • Google doesn’t like doorway pages • Doorway Pages provide no value to the customer • Google doesn’t like Doorway pages

  13. A Superhero’s Toolkit Content Strategy for Local SEO Localizing blog posts and website content • Blog posts create new, informative content • Answer questions, show you as an authority • Use localized keywords, optimize links • Localize web content by using keywords • Keep everything natural! Google knows when you’re forcing keywords

  14. Schema: Google’s Bat Signal Important and helpful for Local SEO • Snippets of code that provide context for Google when it crawls your site • Tags specific content, such as address or phone numbers • Tells Google bots where to find just about anything on your website

  15. Turning Small Businesses into Superheroes How Reviews and Listings Factor into Local SEO • Reviews and Listings are searchable and ranked on Google • Listings - include name, address, etc. • Reviews - include reviews from customers, good or bad • Google My Business, Yelp, Facebook, etc.

  16. REVIEWS LISTING

  17. “With great power, there must also come great responsibility.” - Ben Parker, Uncle and Rice Magnate

  18. Superheroes of Web Design and Digital Marketing 1.815.883.9462 sales@allwebpromotion.com www.allwebpromotion.com www.facebook.com/allwebpromotion Thank You!

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