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Talking Shop Experiencing Dementia for the Retail Sector

Background. Talkin' Shop' project funded under the Australian Government Dementia Community Grants ProgramFunding was provided to Kempsey Shire Council (Macleay Community Care Options) in partnership with the Macleay Regional Co-operative (Kempsey SUPA IGA Central). Community Care Options staff.

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Talking Shop Experiencing Dementia for the Retail Sector

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    1. Talking Shop Experiencing Dementia for the Retail Sector Judy Bartholomew

    2. Background Talkin Shop project funded under the Australian Government Dementia Community Grants Program Funding was provided to Kempsey Shire Council (Macleay Community Care Options) in partnership with the Macleay Regional Co-operative (Kempsey SUPA IGA Central)

    3. Community Care Options staff

    4. Kempsey IGA and staff

    5. What were we trying to achieve? Decrease the stigma associated with dementia Reduce social isolation Create a more inclusive environment and community

    6. Why Shopping Centres?? Important meeting places for older people Provides a means for people with dementia to maintain social networks and actively participate in their community

    7. AlzNSW Creating Dementia-Friendly Neighbourhoods Report The Built environment needs to be dementia friendly to reduce the social isolation felt by people with dementia and their carers. If this occurs then people with dementia are included in the community and so stigma associated with dementia is reduced and people without dementia gain a greater understanding of dementia, resulting in reduced fear of the condition

    8. While structural changes needed include: more accessible toilets, more seating, more information stands in shopping areas, better signage None of these will help if people in the community are not able to assist in navigating the environment.

    9. Reports from consumers stated that greater understanding of dementia was needed by retail workers, shop owners and community service providers (e.g transport drivers, police) if people with dementia were going to be able to navigate their way around the community and thus feel included.

    11. The workshop for retail staff Start by creating empathy and confront myths and stereotypes Modified from the original Bundoora Extended Care Experiencing Dementia Workshop to reflect the shopping environment 2 hours in duration 2 facilitators used

    12. Why Experiencing Dementia? How the approach and attitude of others and /or a disabling environment can compound feelings of confusion, helplessness, frustration, humiliation and anger thus leading to increased disability, alienation and the development of behavioural symptoms.

    13. Ultimately, through the development of this deeper insight and understanding, the exercise aims to foster more positive attitudes towards individuals with dementia and lead to more sensitive, improved service.

    14. The Workshop Three parts: Introduction whiteboard signs and symptoms of dementia, including some behaviours Simulation 10 minutes De-brief, reflection and questions 1 hour

    15. Video

    16. Outcomes Staff evaluations extremely positive Greater empathy for people with dementia More understanding of effective and positive communication Increased knowledge of community supports for people with dementia

    17. Challenges Take up by retail outlets Ability to release staff for training 2hrs too long? Perceived loss of income with staff attending training Lack of understanding that dementia is a growth industry not a high priority

    18. Whats next ? People with dementia and their carers more comfortable in retail settings Good from a business point of view Expand the project to other businesses across the Mid North Coast of NSW Modify the workshop for other sectors eg. Banking Release of AlzNSW environment paper

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