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Environmentally Responsible Packaging

Environmentally Responsible Packaging. Environmentally Responsible Packaging. A Guideline and Certification Program for the Electronics Industry. Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan. Presentation Overview. Problem Solution Guideline Certification Conclusion.

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Environmentally Responsible Packaging

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  1. Problem | Solution | Guideline | Certification | Conclusion Environmentally Responsible Packaging

  2. Environmentally Responsible Packaging A Guideline and Certification Program for the Electronics Industry Brian Crumrine, Shawn Decker, Elissa Loughman, Ryan McMullan

  3. Problem | Solution | Guideline | Certification | Conclusion Presentation Overview • Problem • Solution • Guideline • Certification • Conclusion

  4. Problem | Solution | Guideline | Certification | Conclusion Significance • U.S. municipal solid waste • 88 million tons in 1960 • 229 million tons in 2001 • Concerns about resource use/depletion • Packaging regulations in 35 countries • Electronics is a worldwide industry ($565B in U.S. alone) • Growth of Design for Environment as a business practice

  5. Problem | Solution | Guideline | Certification | Conclusion Challenges • Packaging professionals often have little formal education on environmental issues • Environmental, regulatory, and material information changes quickly • Unbiased information is scarce • Packaging is complex • Numerous considerations • International in scope

  6. Problem | Solution | Guideline | Certification | Conclusion Our Project • Environmental packaging guideline • A textbook/reference manual • Aimed at packaging professionals in electronics industry • Certification program • Based on concepts in guideline • Training and exam • Professional development

  7. Problem | Solution | Guideline | Certification | Conclusion Characteristics of Guideline • Educate packaging professionals • Promote a “baseline” of knowledge • Resist outdating • Inform decision makers, support judgment

  8. Problem | Solution | Guideline | Certification | Conclusion Background In 1992, HP led development of environmental packaging guideline HP IBM Apple Unisys NeXT Sun Microsystems DEC

  9. Problem | Solution | Guideline | Certification | Conclusion Our Contribution • Present information in an educational and useful format • Balance information with applicability • Reduce industry/company bias • Update research

  10. Problem | Solution | Guideline | Certification | Conclusion Scope • Electronics Industry • Computers, Accessories, Components • All stages of packaging • Worldwide • Current Information • Audience • Engineers, managers, procurement • Marketers, environmental staff, regulators

  11. Problem | Solution | Guideline | Certification | Conclusion Guideline

  12. Problem | Solution | Guideline | Certification | Conclusion Approach • Survey audience • Develop content structure • Compile research and data • Write new guideline • Conduct stakeholder review

  13. Problem | Solution | Guideline | Certification | Conclusion Survey Audience • Survey with 92 responses from 23 companies • Identified most commonly used materials • corrugated fiberboard, paperboard, solid plastic, expanded plastic, wood, and adhesives • Evaluated use of 1992 Guideline • Identified desired features for new guideline “It is realistic, accurate, and not full of left wing bologna.”

  14. Problem | Solution | Guideline | Certification | Conclusion Example • Randy at XYZ Electronics • Reduce environmental impact of existing package • His options • PVC & Paperboard • Paperboard & EPS • PP & PET • What is he to do?

  15. Problem | Solution | Guideline | Certification | Conclusion Content • Must function as a textbook and reference • Information flow • Procedure • General Impacts & Strategies • Specific Materials • Balancing Issues • Labeling & Characterization • Staying Up-to-date

  16. Problem | Solution | Guideline | Certification | Conclusion Features • Broad examination of life cycle impacts • Specific impact reduction strategies • Teaching tools • Many web links to current information • Information and tools for material comparison and decision-making

  17. Problem | Solution | Guideline | Certification | Conclusion Back to Randy • Teaching Example Randy at XYZ Electronics • Shows how to implement concepts presented in the guideline • Demonstrates the important questions to ask and when/how to answer them

  18. Problem | Solution | Guideline | Certification | Conclusion

  19. Goals Accurate Up-to-date Relevant Reviewers Consumers HP IBM AMD Suppliers Fiber Supplier Plastic Supplier Recycler Problem | Solution | Guideline | Certification | Conclusion Stakeholder Review

  20. Problem | Solution | Guideline | Certification | Conclusion Certification • graphic

  21. Problem | Solution | Guideline | Certification | Conclusion Overview • Hosted by Institute of Packaging Professionals (We’re down with IoPP) • Web-Based Training • Certification Test Shameless Advertisement Training Demo in Reception

  22. Problem | Solution | Guideline | Certification | Conclusion Teaching Goals • Use the Guideline as a reference • Identify environmental impacts • Reduce/characterize environmental impact • Balance environmental issues • Stay up-to-date

  23. Problem | Solution | Guideline | Certification | Conclusion Conclusion • Effects • Reaches all packaging professionals • Tool for building baseline of expertise • Encourages environmental consideration • Companies can demonstrate independently verified expertise • Foundation for other industry guidelines

  24. Problem | Solution | Guideline | Certification | Conclusion Limitations • Some U.S. focus • Living document • Material comparisons • Data difficulties • Variability • Value judgments

  25. Problem | Solution | Guideline | Certification | Conclusion Suggestions • Increase non-U.S. information • Update guideline through electronic distribution • Use sophisticated Life Cycle Assessment tools • Expand to other industry-specific guidelines

  26. Prepared By Brian Crumrine Shawn Decker Elissa Loughman Ryan McMullan Advisor Magali Delmas Client Contact Randy Boeller (HP) Editor Sarah Doss Professional Advisers Randy Boeller (HP) Susie Elkins (IBM) Bob Sanders (IBM) Shaye Hokinson (AMD) Additional Thanks Paul Russell (HP) Suzanne Keeler (HP) Arturo Keller (Bren School) Roland Geyer (Bren School) Animatrix Computer Arts Problem | Solution | Guideline | Certification | Conclusion Credits

  27. Problem | Solution | Guideline | Certification | Conclusion Questions? Any questions? Shameless Advertisement Training Demo in Reception

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