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Arts & Business Changing cultural, arts and business relationships

Arts & Business Changing cultural, arts and business relationships. Our mission.

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Arts & Business Changing cultural, arts and business relationships

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  1. Arts & BusinessChanging cultural, arts and business relationships

  2. Our mission • A&B is the world’s most successful and widespread creative network. We help business people to support the arts and the arts to inspire business people because good business and great art together crate a richer society

  3. Growth 1976 ABSA Founded by Lord Goodman 50 Business Members Business support for the arts at about £600,000 1984 Pairing Scheme launched (as BSIS) 160 Business Members Business support for the arts at about £5,000,000 1988 Placement Scheme launched 1995 NatWest Board Bank launched 1997 Creative Forum launched 1999 ABSA changes name to Arts & Business 330 Business Members 2000 Arts & Business New Partners launched Business support for the arts at £150,000,000

  4. UK Business Investment in Arts Source: A&B Business Investment in the Arts, 1999/2000

  5. The Traditional Approach... Arts Arguments Business Arguments It’s beautiful… Business Sector It’s at risk… Marketing It’s yours Chairman’s Office

  6. Challenges • More Art • More competition • New generation of CEO’s • Rise of Shareholder value • Sponsorship science • Cultural instrumentalism • Content & Creativity

  7. Not one argument, but several... • A. Create distinctive/special arts & heritage sponsorships • B. Make arts & heritage relevant to Corporate Social Responsibility • C. Identify their contribution to business creativity and creative industry • D. Engage business philanthropists • E. State their role in building civil society

  8. Create distinctive/special arts & heritage sponsorships • Self designed projects (Barclay’s) • Target Niche Audiences (Ernst & Young) • Branding and image (Selfridges) • Complexity and integration (Regus office)

  9. Relevance to Corporate Social Responsibility • Shift in business interest • Growth in social role of the arts • Green paper COM(2001)366 final

  10. Relevant to Corporate Social Responsibility • The arts strengthen the case for business-led CSR in 5 ways: • Job creation • Staff motivation, skills and awareness • Social cohesion (health, crime, liveability) • Community relations • Education

  11. Social Inclusion Regeneration arts Environment Homelessness CSR & community issues How does it fit with the arts? CSR Drug Abuse

  12. Social Inclusion Arts Regeneration Environment Homelessness CSR & community issues How does it fit with the arts? CSR Drug Abuse

  13. Character Impact • Creative capacity of the Individual • Values and beliefs • Teamwork • Quality and excellence • the whole person • difference and diversity • fun and engaging (creative energy and ideas) • positive

  14. A contribution to creativity • Rise of creative industries • Perception shift in the role of the arts • New opportunity for artists • R&D for the creative sector

  15. “We’re moving beyond preoccupation with the physical and financial to a concern for the purely human: imagination, inspiration, ingenuity and initiative - in a word, creativity” John Kao, Harvard Business School

  16. Engage business philanthropists • “Steve & Michel Kirsch” • Because they see themselves as people who are proactive • Because they want to make a difference • Because they learn a lot about new subjects and issues and meet a lot of interesting people • Because there are people who can make more productive use of the money • Because we get a high level of control over where the money goes

  17. Philanthropic environment • Tax • Training • Psychology of giving • Badges and networks of recognition • Non-metropolitan & Medium sized arts

  18. The arts build North Tyneside studios bond Visby Wall bridge Paribas

  19. WWW.AandB.org.uk try something new...

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