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Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic

What’s on Michigan Drivers’ Minds?. Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic. WBCT-FM  WOOD-AM  WOOD-FM  WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM

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Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic

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  1. What’s on Michigan Drivers’ Minds? Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic WBCT-FM  WOOD-AM  WOOD-FM  WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM 77 Monroe Center – Grand Rapids, MI 49503 Ph: 616-459-1919 Traffic Tip Line: 616-776-5480

  2. Are you encountering more or less traffic than you were one year ago? Source: Arbitron/SCBA study

  3. Source: National Household Travel Survey, USDOT, 2001

  4. Where do you go first for Traffic Reports? Source: Arbitron/SCBA study

  5. Do you pay attention to traffic reports you hear on the radio? Source: Arbitron/SCBA study

  6. Drivers pick the radio. Whatever drivers are listening to … • iPod • CD • Satellite radio • Nothing at all … they switch to the radio for traffic reports.

  7. Have you ever changed your route based on a traffic report? • Base: Those who pay attention to traffic reports Source: Arbitron/SCBA study

  8. How Commuters Have Changed Their Lifestyles or Schedule Due to Traffic Source: The Gallup Organization/USA Today

  9. What Do Drivers Want? What Do Drivers Want? USDOT Report says … Accuracy of reports Timeliness of reports Reliability of reports Cost of obtaining reports Degree of decision guidance and personalization Convenience (ease of access and speed) Safety (of operation in obtaining reports) John A. Volpe National Transportation Systems Center (2000)

  10. What Do Drivers Want? • The Traffic Guy says … • How’s traffic on the way? • Why am I sitting in traffic? • How do I get out of this?

  11. How is traffic on the way? Weather conditions Construction delays Accident delays Alternate routes

  12. Why am I sitting in traffic? Is it an accident or construction? How bad is it? Which lanes are blocked? Which lane should I be in?

  13. How can I get out of this? How long is the backup or delay? What are the alternatives? Should I try?

  14. Info Seekers • The leading edge drivers … • Into gadgets • Want time-saving information • Willing to pay for it

  15. What does the media want? • Be fast • Location of incident • Status of incident • Blocking? • Cleared? • Effect of incident But most of all …

  16. **We want to be accurate.**

  17. Thanks.

  18. Gordon Gould – WOOD News Robb Westaby – Clear Channel Traffic WBCT-FM  WOOD-AM  WOOD-FM  WSNX-FM  WBFX-FM  WMAX-FM  WTKG-AM  WMUS-FM  WMRR-FM  WKBZ-AM 77 Monroe Center – Grand Rapids, MI 49503 Ph: 616-459-1919 Traffic Tip Line: 616-776-5480

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