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Chapter 5 Strategies in Action

Chapter 5 Strategies in Action. Long-Term Objectives. Objectives --. Quantifiable Measurable Realistic Understandable Challenging. Long-Term Objectives. Objectives --. Hierarchical Obtainable Congruent Time-line. Long-Term Objectives. Financial vs. Strategic Objectives.

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Chapter 5 Strategies in Action

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  1. Chapter 5Strategies in Action

  2. Long-Term Objectives Objectives -- • Quantifiable • Measurable • Realistic • Understandable • Challenging

  3. Long-Term Objectives Objectives -- • Hierarchical • Obtainable • Congruent • Time-line

  4. Long-Term Objectives

  5. Financial vs. Strategic Objectives Financial Objectives • Growth in revenues • Growth in earnings • Higher dividends • Higher profit margins • Higher Earnings per share • Improved cash flow

  6. Types of Strategies Corp Level A Large Company Division Level Functional Level Operational Level

  7. The Balanced Scorecard Robert Kaplan & David Norton -- • Strategy evaluation & control technique • Balance financial measures with non-financial measures • Balance shareholder objectives with customer & operational objectives

  8. Types of Strategies Forward Integration Vertical IntegrationStrategies BackwardIntegration HorizontalIntegration

  9. Types of Strategies MarketPenetration IntensiveStrategies MarketDevelopment ProductDevelopment

  10. Types of Strategies ConcentricDiversification DiversificationStrategies ConglomerateDiversification HorizontalDiversification

  11. Types of Strategies Retrenchment DefensiveStrategies Divestiture Liquidation

  12. 2003 Examples

  13. 2003 Examples

  14. 2003 Examples

  15. 2003 Examples

  16. Michael Porter’s Generic Strategies Cost Leadership Strategies DifferentiationStrategies Focus Strategies

  17. Recent Mergers

  18. First Mover Advantages • Benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms.

  19. Outsourcing Business-process outsourcing (BPO) • Companies taking over the functional operations of other firms

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