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RollingStream™ - IPTV S olution

RollingStream™ - IPTV S olution. My Way to Entertainment & Beyond. IPTV Business Unit. Introduction Market Overview Solution Overview Deployment models Components Key features Case Study Conclusion. What is IPTV?.

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RollingStream™ - IPTV S olution

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  1. RollingStream™ - IPTV Solution My Way to Entertainment & Beyond IPTV Business Unit UTStarcom Inc. 2006 Proprietary and Confidential

  2. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  3. What is IPTV? • IPTV is about delivering high quality multi-channel television and streamed/downloadable video, via IP protocols, to the TV set in your living room. • IPTV free consumers from watching TV programs at scheduled time • Freedom over What and When to watch any program • IPTV offers performance and features that are far beyond the capability of the traditional Cable TV. • Advanced features: • Time-shift TV • Interactive functions • On demand search • TV portal • Network based Personal Video Recorder • Content related advertisement insertion • Low cost Head-end • IPTV is the new killer application for the Converged IP Network UTStarcom Inc. 2006 Proprietary and Confidential

  4. Why is IPTV happening now? • Technology advances • IPTV services offered today have proved that MPEG-2 can deliver video over the Broadband Network • MPEG-4 AVC (H.264) further reduces the required bandwidths, enabling IPTV systems to carry more Standard Definition and High Definition channels. • Video storage and streaming can be implemented on low cost high performance server blades. • Ubiquitous IP networks • Deployment of Broadband Network is accelerating. • Business mandates • Telcos are rapidly losing voice revenues to cable operators and VoIP operators. Getting into video delivery is not a choice but a economic necessity. • Deliver voice service using IPTV technology offers competitive advantage over traditional cable TV technology. • Triple play (voice, data, video): win-win for operators and consumers: • Lock in customers • Cost less for consumers than the combined cost from different operators UTStarcom Inc. 2006 Proprietary and Confidential

  5. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  6. UTStarcom Inc. 2006 Proprietary and Confidential

  7. UTStarcom Inc. 2006 Proprietary and Confidential

  8. Source: The Diffusion Group UTStarcom Inc. 2006 Proprietary and Confidential

  9. Broadband market share by technology type Analysis Research, December 2005 UTStarcom Inc. 2006 Proprietary and Confidential

  10. UTStarcom Inc. 2006 Proprietary and Confidential

  11. Source: ABI Research, 2005 IPTV Market Trends The number of IPTV subscriber exceeds 120 million by 2010 IPTV: Market Trends • IPTV ends 2006 with 3.6 million viewers (TelecomWeb) • PCCW, with an 18.2 percent share; • France Telecom, with 16.8 percent; • Free Telecom, at 14 percent. • Telefonica and Fastweb round out the top five, but with single-digit market shares. 16.8 million UTStarcom Inc. 2006 Proprietary and Confidential

  12. Source: International IPTV Consumer Readiness Study by Accenture Consumer Readiness for IPTV • It’s the “TV” not the IP that is of interest to the consumer. • Interactive functions, on-demand searching and other advanced services are of interest to consumers, but compelling TV content is core. • Making IPTV simple, reliable and easy to use as the familiar TV and remote control is essential to overcome the concerns over the problems associated with Internet, such as reliability, complexity, and viruses. • Consumers overwhelming prefer to watch television on a television set. Though some interest was expressed in watching television on a PC, it will not open up the mass market. UTStarcom Inc. 2006 Proprietary and Confidential

  13. IPTV Confidence Index UTStarcom Inc. 2006 Proprietary and Confidential

  14. HDTV Capacity Demand Forcast • HDTV Demand will consume 60% of supply capacity Data From “The Transformation of the Satellite Services Industry” by Futron UTStarcom Inc. 2006 Proprietary and Confidential

  15. HDTV Penetration Forcast UTStarcom Inc. 2006 Proprietary and Confidential

  16. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  17. Streaming Servers Middleware Encoders Set-Top-Box CAS/DRM RollingStream (end-to-end solution) Real-time Encoding of broadcast TV VOD Server & Storage EPG Server Application Server Media Management Browser & Controller Decoder EPG Client Digital Rights Management UTStarcom Inc. 2006 Proprietary and Confidential

  18. Media Console Media Console Media Console CPE CPE CPE IPTV Network Overview BROADBAND/IP NETWORK CUSTOMER PREMISES Video Delivery System OSP DSLAM (UBS FiberNode) Content Engine (Encoding / Transcoding) OSS Servers xDSL IP DSLAM (B1000) Live Media IP Backbone Stored Media xDSL NMS Server MediaSwitch (Central, Home, Edge) • Streaming & Storage Server • Authentication/DRM Server • EPG / Application Server GEPON (BBS 1000) Hotel Solution Cellular Wireless Networks UTStarcom Inc. 2006 Proprietary and Confidential

  19. UTStarcom Inc. 2006 Proprietary and Confidential

  20. Segment Based Content Storage MLR Advantage: 1, RAID1 + 1; 2, Highest Throughput 3, Real-time Service 4, Load Balance Original media content MELoader 1 2 3 4 5 MD Segmented media content GE Content storage mode in ME ME ME ME ME ME 1 4 2 1 3 5 4 3 5 2 UTStarcom Inc. 2006 Proprietary and Confidential

  21. Push Distribute contents Pull Retrieve contents Contents Storage and Retrieval • CMS stores 2 copies of all contents • HMS stores contents according to policy: (e.g. 100% of CMS contents) • EMS stores contents according to policy: (e.g. all segments of New Releases, 1st segment of regular contents) • Depending upon the size of the system, CMS, HMS and EMS are logical units that can be consolidated physically. • CMS/HMS/EMS can be in one physical unit for a very small system • 2 tier (CMS/EMS) for a medium size system HMS EMS Real Time Encoding MPEG-2, MPEG-4, WM-9 MLR IP Backbone CMS EMS OSS NMS HMS UTStarcom Inc. 2006 Proprietary and Confidential

  22. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  23. IP Backbone Deployment Model: Centralized Real Time Encoding MPEG-2, MPEG-4, WM-9 Head Quarter • Depending upon the size of the system, CMS, HMS and EMS are logical units that can be consolidated physically. • CMS/HMS/EMS can be in one physical system for a very small system • 2 tier (CMS/EMS) for a medium size system Central MediaStation NMS MELoader OSS (MAM/SAM/Billing) Encoder Home Media Station Home Media Station Edge Media Station Edge Media Station Edge Media Station DSLAM/ GEPON DSLAM/ GEPON (Set-Top-Box) (Set-Top-Box) UTStarcom Inc. 2006 Proprietary and Confidential

  24. City M City N IP Backbone Deployment Model: Distributed - 2 tier Real Time Encoding MPEG-2, MPEG-4, WM-9 Head Quarter Central MediaStation NMS MAM (MEloader) OSS (SAM/Billing) City 1 City 2 Edge Media Station Edge Media Station DSLAM/ GEPON DSLAM/ GEPON Media Console (Set-Top-Box) Media Console (Set-Top-Box) UTStarcom Inc. 2006 Proprietary and Confidential

  25. CO X CO 2 City N City 2 IP Backbone Deployment Model: Distributed – 3 tier Real Time Encoding MPEG-2, MPEG-4, WM-9 Head Quarter Central MediaStation NMS MAM (MELoader) OSS (SAM/Billing) Encoder CO 1 Edge Media Station City 1 Home Media Station DSLAM/ GEPON DSLAM/ GEPON (Set-Top-Box) (Set-Top-Box) Media Console (Set-Top-Box) UTStarcom Inc. 2006 Proprietary and Confidential

  26. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  27. Contents Preparation & Storage UTStarcom Inc. 2006 Proprietary and Confidential

  28. Contents Preparation & Storage OR Cable TV • H264 : Tangberg, Optibase, Envivo, ATEME • MPEG 2: Harmonic • Interface: ASI, SDI, AV SDI ASI AV HD/SD encoder HD/SD IRD H.264/MPEG2 CEC CE Offline MELoader encoder CMS Meta Data EPG USC UTStarcom Inc. 2006 Proprietary and Confidential

  29. Streaming Server UTStarcom Inc. 2006 Proprietary and Confidential

  30. Central MediaStation License Server Media Director Media Engine(s) Central Metadata Manager Media Location Register ME(s) USC EPG MD ME(s) EPG MD Home Media Station Edge Media Station MediaStation (MS) Key blades: • Media Director: Control unit responsible for processing subscriber requests, load balancing, replicating and distributing content, and interacting with upper layers • Media Engine: Content streaming and storage • License Server: Digital Rights Management • User Session Controller: It handles subscriber authentication, coordinates program requests to streaming servers and initiates billing requests to back end servers; in response to user actions at the STB • Electronic Programming Guide: User Interface for interacting with scheduling, ordering, and programming information • Media Location Register : It stores location information about all programs, and manages contents distribution from CMS to HMS and EMS. UTStarcom Inc. 2006 Proprietary and Confidential

  31. Streaming Server - MS MediaStation Typical Configuration: • Each chassis has 10 slots – typically contains 2 redundant Media Director blades and 8 Media Engine blades • Additional Media Engine blades can be equipped according to viewing traffic • Expanding via existing or additional chassis • Each Telco rack can house up to 4 chassis (40 blades). • MediaStations can span multiple racks • Blade servers connected using L2 Switch (Gig-E Interface) • Media Engines: • Storage: 1TB (≅ 1000 hrs of 2Mbps content) • Network interface: 2x Gig-E for path redundancy, 1x100Base-T • Throughput: up to 800Mbps per blade 10U 42U Rack UTStarcom Inc. 2006 Proprietary and Confidential

  32. Two GE interfaces and one FE interface in each blade Two GE interfaces can be bundled together • Chassis has dual power input Telco Grade Solution (Redundancy) UTStarcom Inc. 2006 Proprietary and Confidential

  33. Unicast Unicast Multicast Multicast Multicast Relay Server ( MRS) Local multicast Local multicast Bandwidth N(subs) * 2M CE CE CE Bandwidth N(Ch) * 2M * MRS No. CE MRS MRS MRS MRS MAN MAN MS MS MS MS MS MS MS MS MS MRS MRS MRS MRS MRS MRS v v v v LAN LAN LAN Access Node Access Node Access Node STB STB STB STB STB STB STB STB STB STB STB STB UTStarcom Inc. 2006 Proprietary and Confidential

  34. Electronic Program Guide (EPG) • Intuitive navigation • Flexible interface enables customers to Pause, Rewind, and Forward Time-Shift TV and VoD • Pause and Rewind live programming, Forward up until parity with live broadcast • On screen program information / previews and enhanced channel surfing • Personalized channel listing for most frequently selected channels • User-Customizable screen • Parental control • Web access • User programmable one touch key selection • Customization for branding • On-screen account info • Multi-language Support • Enrich/Mozilla UTStarcom Inc. 2006 Proprietary and Confidential

  35. Middleware UTStarcom Inc. 2006 Proprietary and Confidential

  36. Middleware - Components • Operating Support System: It manages the subscriber resource and the media assets of the system. The powerful billing component ensures that service provider can implement flexible service plans and tariffs. • Network Management System: It is the network management system responsible for installation, operation, control and maintenance of the network devices. • Media Assets Management: It handles meta data for all program, like program name etc... . UTStarcom Inc. 2006 Proprietary and Confidential

  37. Operation Support System (OSS) • OBS: Online Billing System • SAM: Subscriber Application ManagementSubscriber provisioning system • CSS: Customer Self-Service SystemInformation query and service provisioning via TV, Web and IVR interface. • PSC: Pre-Paid Service CenterOn-line VDR collection/pricing and Pre-paid Service Control. Customer Self Care CSS IVR E1/SS7 PSTN Internet IP network DB TS OBS SAM/ISAP SLR/PSC Intranet/Internet Service Provisioning Billing • credit of sale • payment receive • customer care • analysis & report • administration mVision Core Network 3rd party system Web Browser UTStarcom Inc. 2006 Proprietary and Confidential

  38. OSS Component - OBS Service Packages, Pricing, Billing • Flexible pricing packages including promotions, incentives & per event packages • Supports pricing by region • Subscriber account & service plan management with multiple level memberships and credit allowances • Billing services with bill generation, real time billing, billing policy & payment management • Supports bill processing by 3rd party billing system UTStarcom Inc. 2006 Proprietary and Confidential

  39. Subscriber Access Management (SAM): • Subscriber registration, activation and deactivation • Service package creation, signup and inquiry • SOAP based interface to integrate with third-party provisioning application • Subscriber provisioning and billing option selection • Supports content rating selection • Supports test accounts for operations OSS Component – SAM/CSS/PSC Customer Self-service System (CSS): • Easy subscriber access to individual accounts through TV interface • Usage & service information • Billing History • Order channel & content packages Pre-paid Service Center (PSC): • Collect/Store VDR • Process pre-paid service UTStarcom Inc. 2006 Proprietary and Confidential

  40. Fault Management • Real-time alarm / event surveillance, historical alarm management • Fault diagnosis and localization • Alarm filtering and severity redefinition, alarm acknowledgement and clearing • Automatic alarm and event suppression, alarm correlation and root cause analysis Performance Management • Real-time PM Monitoring for MS / CEs and Blades • Performance threshold management • NE and network-wide PM statistics, trend analysis and network optimization OA&M • End-to-end stream tracing, trouble tracing and test • System log and user operation log, log control and archive • User authentication and operation certification • Customized chart and role management Configuration Management • MS / CE / Blade Auto-discovery and Inventory Management • Blade control operations (Power On, Power Off, Reset) • Software upgrade and patch management • STB management • Alarm/Events/status data collection • Software & configuring data management/ Diagnostics Network Management System (NMS) UTStarcom Inc. 2006 Proprietary and Confidential

  41. Inspection& approval Parameter Setting Encoding EPG programtermination Billing policygeneration Metadataintroduction contentintroduction metadata distribution Contracttermination EPG publication Contentdistribution Content publication contentencryption Contentencoding Contractstarts Contentremoval &archival OSS Component - MAM UTStarcom Inc. 2006 Proprietary and Confidential

  42. Set Top Box UTStarcom Inc. 2006 Proprietary and Confidential

  43. 技术体系_信息整合技术方案 Gaming Messaging Other VAS Streaming (SD+HD) Video Phone Rich Internet Applications DVB-T/ATSC PVR Applications DMA P2P Rolling Stream STB Software Development Toolkit 3rd Party SW Development API LIB Mozilla ANT Opera Oregan Enreach Application Middleware JVM, Flash, GTK (Java, DHTML, OSD, AJAX) Other Stacks Video Phone Stack Streaming Stack 3rd Party Company SAIL (System Abstract Interface Layer) SSI (System Service Interface) 3Rd Party Box Integration Platform Dependent API OS (Linux , VxWorks, uCLinux, WinCE) Driver Hardware STB (BCM7401) S3310H MC1088/L/E MC6000 MC9000 MC1018/T/G MC2016 Middleware Strategy & Open Architecture UTStarcom Inc. 2006 Proprietary and Confidential

  44. STB Product Roadmap • Low-tier • Basic functions: VOD and broadcasting TV, SD, MPEG2, MPEG4, Time-shift TV • MC2016: Equator BSP-15, for SBB • MC2008: Equator BSP-15 • MC2108: TI DM642, H264 • MC1018/T/G: Sigma Design 8511, MP2, AAC, USB Advanced • MC6000: Sigma Design 8634, SD+HD, MPEG1/2/4, H.264, VC-1, Analog Tuner, DVB, PVR • VP800/HS800: High end video phone, QL201 H.264 Encoder, Remote Control with Bluetooth, USB to MC1088/MC2108; • RSC Card: Set-up-box in Box, Broadcom 7401 • RS STB SDK: Toolkit to develop rich internet applications for IPTV • Mid-tier, Soft STB, 3rd Party • MC1088/L/E: support all the basic functions of Low-tier STB, SD+HD, MPEG1/2/4, H.264, VC-1, ready for rich internet applications • MC1088L: Sigma Design 8622 • MC1088/E: Sigma Design 8634 • MC9000: Soft STB running on PC • MC2008V: Video Phone with MC2008 fucntions • S3310H: 3rd party STB with analog tuner for hotel market MC1018/T/G MC6000 VP800/HS800 MC1088/L/E MC9000 MC2016 MC2008 MC2108 MC2008V S3310H RS Card RS STB SDK Q2/06 Q3/06 Q1/07 UTStarcom Inc. 2006 Proprietary and Confidential

  45. Note: -G: G-Cluster based -B: Browser based -J: Java based -M: with MPEG4 camera -A: with Analog camera -H: with H.264 camera -C: Composite Video -S: S-Video -CO: Components Video -SC: SCART interface for Europe -Dx: D-connector for Japan -SP: SPDIF for digital audio -ST: Stereo audio -MA: Macrovison -CG: CGMS -U: UTS DRM -N: NDS -W: Widevine -IR: Infrared -BT: Bluetooth STB Function Matrix UTStarcom Inc. 2006 Proprietary and Confidential

  46. Commercial Deployments • Brazil Telecom: MC1088, MC6000 Shipping • CTC in china : 100K MC1088L/E Shipping • CNC in china : 100K MC1018 Shipped, 5/2005 • Hotel in china : S3310H Shipping • Bharti in India: MC1018, MC1088/L in Trial • SBB in Japan • 200K MC2016 Shipped, 7/2005 UTStarcom Inc. 2006 Proprietary and Confidential

  47. Digital Rights Management UTStarcom Inc. 2006 Proprietary and Confidential

  48. Live Media Media Director Media Engine(s) Pre-recorded Media MediaStation UT DRM Overview Media Asset Manager MELoader Content Engine Encrypted Content Key Key Key Database USC License Server 1 2 4 3 5 Authentication request to USC Authorization from USC License Request for Live TV/Time-Shifted TV/VOD License Grant Content access with license key Media Console UTStarcom Inc. 2006 Proprietary and Confidential

  49. Introduction • Market Overview • Solution Overview • Deployment models • Components • Key features • Case Study • Conclusion UTStarcom Inc. 2006 Proprietary and Confidential

  50. Key System Features • TV Multicast/Unicast LiveTV TV on Demand Time-shift TV • Richer VOD capability VOD (Video on Demand) PVOD (Package VOD) / NVOD (Near VOD) SVOD (Subscription VOD) Media Shelf and “My Favorites” Virtual Channel Bookmark VOD search by order code Progress bar Trick-Fast Forward, Rewind, Pause, Stop, Play • Parental control • New EPG flow to enhance usability Customer Self-Service portal • Customized Applications: Internet Access Music/Karaoke on Demand Gaming Video Conference Internet E-mail TVMS PVR Advertise Insertion T-commerce • Future killer web-based APPs… UTStarcom Inc. 2006 Proprietary and Confidential

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