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未來有線電視寬頻網路與 無線寬頻網路之整合 及加速寬頻網路建設之策略

未來有線電視寬頻網路與 無線寬頻網路之整合 及加速寬頻網路建設之策略. 王鴻智博士 mikewang@teco.com.tw (02)6615-9111x2101. Evolution of Media Value Chain (1). Content Provider. Aggregator Carrier. Distribution Network. End User Devices. Film Studio TV Studio Prof. Producer. TV Station Cable Operator Satellite Operator.

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未來有線電視寬頻網路與 無線寬頻網路之整合 及加速寬頻網路建設之策略

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  1. 未來有線電視寬頻網路與無線寬頻網路之整合及加速寬頻網路建設之策略未來有線電視寬頻網路與無線寬頻網路之整合及加速寬頻網路建設之策略 王鴻智博士 mikewang@teco.com.tw (02)6615-9111x2101

  2. Evolution of Media Value Chain (1) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media Video Bloggers Mobile Content Producer Game Developer Interactive App. Developer Personal Content Sharing Digital Media 王鴻智演講資料

  3. Content Cost in Cable TV is Increasing Source: Taiwan NCC Report 2007 王鴻智演講資料

  4. M-Type Content Demand Quality is not issue Personal producer Free view Content sharing HDTV & 5.1 Audio Professional Product Paid per view is OK Personal channel 王鴻智演講資料

  5. Evolution of Media Value Chain (2) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media On Demand Web Site Mobile Phone Operator WiMAX Operator Portals Search Engine Digital Media 王鴻智演講資料

  6. Evolution of Media Value Chain (3) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media Broadband Network Telecom (CHT MoD) Mobile Phone (3G) WiMAX Digital Media 王鴻智演講資料

  7. Access Technologies 王鴻智演講資料

  8. Current Cable TV Network ADSL Modem Internet coax fiber coax coax Head End Head End Head End Internet Cable Modem 王鴻智演講資料

  9. Extended Cable HFC via WiMAX coax WiMAX WiMAX fiber Internet Head End Head End WiMAX Internet WiMAX WiFi WiMAX Head End WiMAX 王鴻智演講資料

  10. Evolution of Media Value Chain (4) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media PC Portable Device Digital Media 王鴻智演講資料

  11. Network Integration at Home 王鴻智演講資料

  12. Wireless Network Integration 王鴻智演講資料

  13. Triply Play go to Quad Play • Most Customer have fixed phone line (voice, 96%+), Internet access (data, 80%+) and Cable TV (video, 85%+) in Taiwan • Triple Play (voice, data and video bundled in single bill, but can cable operator be one of the players?) is popular in worldwide and Taiwan (CHT MoD) • Advanced Triple Play should provide • Equipment providing and integration for customer • Widely support in end devices (PC, TV and what’s next?) • User friendly service (remote controller integration, etc.) • Cost saving but add-on value services (IP-phone, IP-video, on demand video/game/service, and what’s the killer application?) • Quad Play = Triple Play + mobile telephony • Can Mobile phone or WiMAX operators be one of the players, too? • How can Quad Play solve the unsolved problems in Triple Play? 王鴻智演講資料

  14. The Problem • Limited Market Size in Taiwan but many new services and technologies are introduced (revenue is fixed but more vendors to enter the market) • Cost down request from customer for communication and entertainment service fee • Increased infrastructure set up fee and cost of end device for new technology and advanced service • Where is the revenue for the new operators (e.g. WiMAX)? No revenue means no investment • Is IP-TV or WiMAX embedded inside TV set a good idea? 王鴻智演講資料

  15. The Suggested Strategy • 策略的主要原則 • 光網路整合是不夠，也要有服務與內容的整合，這需要有整合服務商的大力投入。 • WiMAX不應是在video content上與cable競爭，反而是在data 與 mobility service上與cable業者合作 • Extension on HFC network via WiMAX • 市場機制的部份 • WiMAX協助cable業者進行室外HFC監控網路狀況 • 於室內由WiMAX整合Cable TV的視訊資料與移動服務 • Cable Operator go for HDTV content service to increase the revenue (quality to earn the money) • WiMAX operator go for low cost/free IP-TV content service to increase the market size (volume to earn the money) • 政府協助的部份 • 政府補助人稀少地區之HFC extension via WiMAX (目前僅補助fiber part)。 • 政策性鼓勵Integrated Service Provider的投入與示範性計畫。 王鴻智演講資料

  16. Q&A謝謝您的分享與討論 王鴻智演講資料

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