1 / 29

empathize

empathize. define. test. ideate. prototype. reframe. point of view. point of view: what?. a unique, concise reframing of the problem that is grounded in user needs & insights. (the original design directive). create a cheaper and easier-to-maintain incubator for clinics in nepal.

candice-black
Télécharger la présentation

empathize

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. empathize define test ideate prototype

  2. reframe point of view

  3. point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights

  4. (the original design directive) create a cheaper and easier-to-maintain incubator for clinics in nepal

  5. the embrace point of view user desperate nepali mother living in a remote village need to keep premature baby warm to give it a chance to survive insight most mothers don’t have the means to bring their baby to a hospital

  6. point of view: how? • 1. unpack • 2. identify user, needs, and insights • 3. reframe the problem

  7. point of view: how? unpack identify user, needs, and insights reframe the problem

  8. space saturation

  9. quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions

  10. demo

  11. part 1: unpack storytell and capture share stories and create user empathy maps start with each pair’s most interesting user

  12. point of view: how? unpack identify user, needs, and insights reframe the problem

  13. needs . . . are human physical and emotional necessities capture the goals and motivations of the person for whom you are designing are verbs, not nouns (opportunities, not solutions)

  14. insights . . . reframe the challenge give you an actionable direction to go in lead to novel solutions

  15. point of view: components user be specific need use verbs insights observation + interpretation

  16. identify user, needs, and insights user need insight

  17. point of view: how? unpack identify user, needs, and insights reframe the problem

  18. combine to create point of view user need insight

  19. combine to create point of view user need insight ...BECAUSE… …NEEDS...

  20. part 2: build to your point of view generate possibilities users, needs, insights on separate post-its create point-of-view dashboard single-user, single-need, useful insights

More Related