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CARFAC Ontario Membership Survey 2013

Jerry Smith of First Stage consultants worked with CARFAC Ontario to deliver two surveys, one to current members and the second to lapsed members of CARFAC Ontario. The information received through the survey helps us to understand better our both current and past members. The responses are confidential and only the totals were seen by CARFAC Ontario and posted here. CARFAC Ontario would like to thank again all the current and lapsed members who participated in these surveys.

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CARFAC Ontario Membership Survey 2013

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  1. CARFAC OntarioAGM PresentationMEMBERSHIP PROFILE: Current + LapsedSeptember 15, 2013

  2. Membership Survey • 2 surveys, distinct but complementary: • Current Membership • Lapsed Membership • Delivered electronically • Survey Monkey • Incentives + Repeats • Last delivered 2009

  3. Survey Delivery • Current Membership • 785 addressees • 750 received • 364 completed • Response Rate: 48.5% • 2009 @ 31.0% • Lapsed Membership • 473 addressees • 420 received • 101 completed • Response Rate: 24.1% • 2009 @ 9.4%

  4. Satisfaction Levels Current Members 95% • 53% Very Satisfied • 42% Some Satisfied • 5% Dissatisfied Lapsed Members 84% • 35% Very Satisfied • 49% Some Satisfied • 17% Dissatisfied

  5. Current Membership Profile:Length of membership (1)

  6. Current Membership Profile:Age Distribution (2)

  7. Current Membership Profile:Career Path (3)

  8. Current Membership Profile:Annual Exhibitions (4)

  9. Current Membership Profile:Geographic Distribution (5)

  10. Motivation for Joining (1) • Big picture, just being there • 44% organizational reputation • 40% organizational mandate • 34% professional prestige of being a member

  11. Motivation (2) • Specific benefit • 49% Calls for submission • 34% Networking potential • 28% Education/training opportunity • 24% VALCO • 19% Discounts • 15% Certificate of Canadian Origin • 12% Call for jobs • 6% Group insurance rates

  12. Valuable

  13. Program Successes Service/Benefit Very Somewhat Total Important Important % % % • Advocacy 80.8 9.7 91 • Publications 46.8 33.8 81 • DISPATCH 34.5 45.7 80 • www.carfacontario.ca41.9 36.7 79 • CARFAC Online 46.3 30.4 78 • Staff 46.3 30.4 77 • Training 41.5 30.9 72 • Health & Safety Info 32.7 31.8 65 • VALCO 34.0 24.4 58 • Group Insurance 18.4 23.5 42

  14. Lapsed Membership:Time Lapsed since being a Member

  15. Lapsed Membership:Age

  16. Lapsed Membership:Career Path

  17. Lapsed Membership:Annual Exhibitions

  18. Lapsed Membership:Geographic Distribution

  19. MOTIVATION for LAPSE • 25% Price • 15% Did not feel connected • 13% Thought I was still a member • 4% CARFAC not meeting my needs • 3% Dissatisfied • 31% Did not use services • 8% No longer a practicing artist • 2% Left Ontario

  20. Program Successes: Comparative Service/Benefit Very Somewhat Total Total Important Important Lapsed Member % % % • Advocacy 65.3 17.883 91 • Publications 45.0 30.0 75 81 • DISPATCH 23.8 38.6 62 80 • www.CARFACOntario.ca34.3 31.3 66 79 • CARFAC Online 32.0 38.0 70 78 • Staff 33.0 33.0 66 77 • Training 34.3 28.3 63 72 • Health & Safety Info 33.0 32.0 65 65 • VALCO 38.0 24.0 62 58 • Group Insurance 25.0 29.0 54 42

  21. Conclusions (1) Current Membership Lapsed Membership 84% Satisfaction Less than 3 years Mature Professional: 22% Mid Career 15% Established 28% Interrupted 14% Multiple 14% Entry Level • 95% Satisfaction • More than 3 years • Mature • Professional: • 32% Mid Career • 23% Established • 20% Interrupted • 12% Multiple • 10% Entry Level

  22. Conclusions (2) Current Membership Lapsed Membership Annual Exhibitions 10% No Shows/Events 32% 1 – 2 Shows/Events 29% 3 – 4 Shows/Events 30% 5+ Shows/Events • Annual Exhibitions • 9% No Shows/Events • 42% 1 – 2 Shows/Events • 30% 3 – 4 Shows/Events • 19% 5+ Shows/Events

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