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Informational Marketing Techniques

http://www.shusterman.com There are over 10,000 immigration attorneys across the U.S., but one question most attorneys ask is: Why are some more successful than others? One big reasoning is Marketing, and this presentation explains what tools you can use to grow your business.

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Informational Marketing Techniques

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  1. Informational Marketing Techniques to Start and Grow your Practice Carl Shusterman, Los Angeles, CA Reid Trautz, Washington, DC

  2. Recipe for Success • Over 10,000 immigration attorneys across the U.S. • Why are some more successful than others? • One big reasoning is Marketing

  3. Create a Website • Welcome to the 21st Century! • Include your photo and a bio • Link to directions to your office • Display client reviews

  4. Search Engine Optimization • Show up in search results • Create a lot of great content • Use title tags, meta descriptions, and keyword tags 5 Things You Need to Know about the Immigration Bill

  5. High Rankings • Google algorithm ranks pages • Link your pages to each other • Encourage other websites to link to yours • Submit an XML sitemap • Rank higher in local listings • Ex: “Dallas Deportation Attorney”

  6. Attract More Clients • Explain important aspects of your business • Highlight positive reviews, success stories • Update your site on a regular basis • Make it easy for clients to contact you • Directions and maps • Languages spoken • Online consultation form

  7. Social Media • Fast, easy, and free! • Quicker than networking, although not a direct substitute • LinkedIn: 200 Million+ professionals • Other social media: Facebook, Twitter, Google+, YouTube, blogs, and more

  8. Sometimes Looks do Matter • Make your website look professional • Even if you’re not an artist or computer geek! • Include photos and images • Content is still important

  9. Offline (Old School) Techniques • Write articles for magazines and newspapers, give interviews • Give seminars, webinars • Alert media about clients with interesting stories • Volunteer at clinics

  10. Marketing on a Budget • No need to spend thousands on SEO gurus and AdWords • Participate on Avvo.com • Essentially free advertising • Volunteer for AILA committees, run for your local chapter

  11. Track Your Results • Google Analytics – free! • Page traffic, popular pages • Time on site, clicks on consultation form • Other sites have analytics, too • YouTube: views, likes, shares, etc… • Avvo Ignite: Paid service, tracks conversions

  12. Questions & Answers

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