Further Education recruiting in Global Markets UK Naric Conference November 2010

1. Further Education recruiting in Global Markets UK Naric Conference November 2010

2. Introductions Martin M Binns Head of International Bradford College

3. The world hasbecomesmaller!

4. Mission To help students in the region, nationally and internationally achieve their potential and make a rewarding and positive contribution to their own communities Leading the Way – 2007-2010

5. International Centre

6. Bradford College - Mixed economy college offering FE & HE •• 23,000 students •• Around 700 international students (Some FE but mostly HE) •• HE - Edexcel HNDs, Foundation degrees and Bachelor degrees, Postgraduate Masters •• Main areas are Business, Computing, Law & Engineering •• English Language Centre •• International Projects and Collaboration

7. International Targets Collaboration, Capacity Building and Projects Commercial Activity and Consultancy Student Recruitment

8. What’s your USP? • Kite marks CoVEs, Employer Engagement • 157 Group – Russell Group • Beacon or AoC Charter • OFSTED grades • Healthy college, work life balance • Offer FE and HE • English Language (British Council accredited) • Location • Quality • Value for money

9. Project Funding Methodology Third stream income-beyond Local Authority Funding & HEFCE (Capped)

10. Capacity Building Definition: “The process of developing and strengthening the skills, instincts, abilities, processes and resources that organisations and communities need to survive, adapt, thrive in the fast changing world”.

11. External Funding • PMI2 – Match funding • UIERI- Match funding • World Bank (ADB) • UKTI • Commercial partner sponsored • Equipment suppliers • Grant applications e.g. scoping missions

12. General Marketing • International website • Alumni-word of mouth • Reputation • Agents in country • Exhibitions-in country • Private meetings • Promotional seminars and events in country • Schools overseas visits • Scoping missions • E-mail communications through client database • Monthly newsletter – International • Student events • Contact with Ministries in country • Large NGOs in country

13. International Projects Activity •• More than thirty years experience of collaboration and in country delivery •• Student recruitment •• Consultancy and Capacity Building •• Secondment of staff •• Teacher exchanges •• Seminar speakers •• Working with equipment suppliers (export) •• Erasmus

14. International Projects

15. International Activity: Higher Level Skills Syria South Africa Turkey Vietnam

16. Successful Project Proposal Quality kite marks, OFSTED or subject specialisms etc.

17. Benefits • Individual staff CPD • Opportunities for short course development and corporate training • Reputation and relationship building (political) • Grant aid support for new market development • Opportunities for articulation • Internationalisation of student body and also curriculum • Staff and student exchanges • Scoping missions - exploratory • Contact with Ministries in country and key stakeholders • Large NGOs in country

18. Benefits to the College – why do it? •• Supports the international strategy of the College •• Promotion of college brand and brand UK •• Staff (CPD) and student exchange opportunities •• Internationalising the curriculum •• International collaboration and partnership opportunities, also working with other UK colleges in consortia on larger scale projects •• Diversity of student body •• 3rd stream income and growth opportunities (through articulation etc) •• Employer engagement international opportunities •• Opportunities to engage with international education ministers etc •• Progression from FE to HE programmes & HE Level to Level

19. New Market Development • HESA Statistics • UK Naric for educational infrastructure and qualifications • Alumni • Agents in country • Attend exhibitions-in country-££££ • Private meetings • Promotional seminars and events in country • British Council market intelligence • Scoping missions- UKTI , MEA • E-mail communications through client database • Review in country strategic plans • Speakers from teaching faculties • Contact with Ministries in country • Partnering through Erasmus, Leonardo etc.

20. Challenges to the College •• Resources – taking key staff away from their primary duties and funding speculative work •• Time-scales – very long on some projects (before contracts signed) •• Expertise – identifying international “champions” across college with diverse skills to be able to work in country •• Identifying the client need (interpretation) •• Sourcing funding (investment up front)

21. Challenges to the College cont.. •• UK Borders and Immigration -Tier 4 and Points Based System •• Highly Trusted Sponsor status ••Changing landscape and interpretation of regulations ••Maintaining HTS-retention, attendance monitoring etc. ••Bogus applications vs. genuine

22. Impact of UKBA,Tier 4 and HTS Academic session 2010/11 • Administration workload is exhaustive • UK Naric is preferred for admissions equivalences • CAS offered with no guarantees • Tracking of applications (on-line SMS etc.) • Attendance monitoring • Student applications on the doorstep! • Complicated for those already in the UK • Student visit visa (6 month period) Applications increased by more than 50% to date.

23. Conclusion •• Mutual benefits – up-skilling both partners in different ways •• College as innovator •• Shared vision of improving global employability skills and opportunities through exploring different practice and embracing new technologies •• Strengthening links between nations (political) •• Strengthening brand UK in the international arena

24. Thank you m.binns@bradfordcollege.ac.uk j.wallace@bradfordcollege.ac.uk