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The Public Relations Society of America Foundation

The Public Relations Society of America Foundation. President Jean L. Farinelli, APR President Farinelli Consulting Group LLC Immediate Past President Joseph J. Curley, APR Partner/President Curley & Pynn Public Relations Management, Inc. President-Elect E. Ronald Culp

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The Public Relations Society of America Foundation

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  1. The Public Relations Society of America Foundation

  2. President Jean L. Farinelli, APR President Farinelli Consulting Group LLC Immediate Past President Joseph J. Curley, APR Partner/President Curley & Pynn Public Relations Management, Inc. President-Elect E. Ronald Culp Senior Vice President, PR and Government Affairs Sears, Roebuck & Co. Treasurer Thomas R. Martin Senior Vice President, Corporate Relations ITT Industries, Inc. Secretary Clarke L. Caywood Chair, Department of Integrated Marketing Communications Northwestern University 2000 PRSA Foundation Board - Officers

  3. Reed B. Byrum, APR Director of Corporate PR EDS Communications William Doescher Senior Vice President and Chief Communications Officer Dunn & Bradstreet Corporation David Grossman, APR Principal David Grossman & Associates Mitch Head, APR, Fellow PRSA General Manager Golin/Harris International Maril Gagen MacDonald CEO MathaMacDonald LLC Joseph A. Vecchione, APR, Fellow PRSA Vice President, Public Relations The Prudential Insurance Co. of America (retired) Samuel L. Waltz Jr., APR, Fellow PRSA President Sam Waltz & Associates Counsel Ex-Officio Stephen D. Pisinski, APR, Fellow PRSA President The Montgomery Group 2000 PRSA Foundation Board - Trustees

  4. Satisfy the hunger to make a difference

  5. Contribute to society with thinking from the world of public relations

  6. Four programs that are transforming society:

  7. 1. K.I.D.S. in a Drug-Free Society Teach parents of 11- to 13-year-olds how to talk with their kids about risky behaviors

  8. The Role of Public Relations • Drive a change in behavior: parents begin talking with their children about substance abuse • Grassroots campaigns recruit companies and build awareness • Employee campaigns recruit parents and caretakers to enroll

  9. 2. The World Bank Ensure worthy programs take root and succeed globally

  10. The Role of Public Relations • Teach countries public relations skills to bolster the success of World Bank funded projects • Assist World Bank in “public audits” of most important projects • Increase the quantity and quality of local practitioners

  11. 3. Communications Career Academies Improve the quality of education in America

  12. The Role of Public Relations • Provide curriculum enrichment and PR mentors to help students select Public Relations as a college major • Identify and link individual Communications Career Academies so teachers can share information

  13. 4. National Credibility Index Improve the quality of discussion on issues important to every family in the United States

  14. The Role of Public Relations • Identify credibility as a critical component in the successful transfer of information • Counsel clients and organizations on how to deliver messages for maximum effectiveness

  15. Agent of change that unites these programs:

  16. The Public Relations Society of America Foundation

  17. Mission Contribute to society by applying thinking from the world of public relations

  18. Method Launch major initiatives at the intersection of society’s needs and the practice of public relations

  19. Traditional Foundation Model • Develop a broad mission statement • Create an endowment • Fund projects that fit the mission • Market the findings to appropriate audiences • “Top down” • Not operational

  20. The PRSA Foundation Model • Focus on big picture issues • Find sponsors with passion who will fund • Move operationally to make it happen • Utilize nationwide grass-roots resources of 113 PRSA chapters and 6,000-member university student society • “Bottom-up” approach • Measurement and accountability

  21. Ingredients for PRSA Foundation Success • Engagement of the profession • Financial support of PRSA members • Corporate support of key initiatives • Financial support from other foundations • On-going communications

  22. Financial Goals for the Next 3 Years Three-year goals of $2.5 million: • $500,000 this year • $750,000 in 2001 • $1.25 million in 2002

  23. We Need Your Support To contribute to society by applying thinking from the world of public relations, we need your contributions: • Major gifts to build an endowment for future programming • Support for specific initiatives • Annual general fund support

  24. The Public Relations Society of America Foundation For more information contact Ray Gaulke PRSA Foundation 33 Irving Place New York, NY 10003 direct: 212.460.1400 ray.gaulke@prsa.org

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