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Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication

Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication. Podblaze.com Rodney Rumford. The Control is Gone. User Generated Content Blogs, Podcasts & YouTube Everyone has a Soap Box, Broadcast Channel & Megaphone Conversations are happening

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Introduction to New Media Blogs Podcasts Online Video RSS Content Syndication

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  1. Introduction to New MediaBlogsPodcastsOnline VideoRSSContent Syndication Podblaze.com Rodney Rumford

  2. The Control is Gone • User Generated Content • Blogs, Podcasts & YouTube • Everyone has a Soap Box, Broadcast Channel & Megaphone • Conversations are happening • Blogosphere enables connections & viral velocity • 1 person matters: Kryptonite • Are you going to be in the conversation?

  3. Technology Enablers • Blogs • Podcasts • XML/RSS is the new language of the web • Social Bookmarking & Tagging • Interruptive messaging becoming less tolerated • Subscription & Consumption Mechanisms • 100+Million Blogs = Mainstream. There are not that many geeks

  4. Key Points • Transparency & Honesty are Crucial • Take Your Lumps & Respond • Drop the “Corporate Speak” • Embrace the Key Influencers • Blog Outreach Strategy • Communication Tool: Reallocate Resources • Value Added Unique Content

  5. What is a Business Blog? • Web Log = Blog • Self publishing platform to publish content to the internet easily & quickly • Item posts are save or archived in reverse chronological order by date • Delivery platform for valued added content in a web based HTML and RSS/XML feed format • Marketing & Net communication & visibility tool • Internet visibility platform for driving targeted traffic via search engines & multiple directories

  6. Blogs Grow Curve: Doubling Every 8 Months

  7. The Rule of 1%, 10%, 89% • 1% Create original content • 10% add content: comments, rating, reviews, aggregation, tagging, embed, etc. • 89% Consume Content • Your Brand Lives Everywhere… Not just on Your Site • Experience Matters, Not Pageviews

  8. RSS Feed Syndication • Extends the reach of your content • Creates awareness when change occurs • Bypasses email (and spam filters) • Provides a true publish-subscribe model that customers appreciate • Generates many ways to discover your business and your products • Automatically delivers new content to subscribers

  9. RSS/Blog/Podcast Flow

  10. Blog RSS Data Flow

  11. IE7 First RSS Feed View

  12. Microsoft IE7 Feeds & Tags

  13. IE7 RSS Subscribe: As easy as Bookmarking

  14. Google Reader With Player

  15. iTunes Visibility = 55+ Million

  16. Podcast Example: Flash Player & RSS

  17. RSS Marketing Provides Many Marketing Visibility Opportunities • Many areas where your feed will act as a communication medium • RSS also provides visibility beyond the search engines • Partial list: There are more marketing opportunities

  18. Creating Increased Online Visibility

  19. Why Does Blogging Matter? (SEO) • Each Blog post is considered a page of content • Each post optimized for 3-4 keyword phrases • Keyword Clouds raises SEO to a higher level • RSS/XML Feed Format • Linking from other Blogs

  20. SEM, SEO & Online Visibility • Yahoo Podcasting • Yahoo News • Yahoo My Web 2.0 • Google Blog Search • Google Organic • Google Reader • Gmail • Technorati • Apple iTunes

  21. Google Blog & Podcast Search • High Value Results and Visibility

  22. Why Use Blogs & Podcasts for Business & Marketing? • Increased online visibility • PR & communication tool • Knowledge distribution • Key differentiation over competition • Lead generation tool • Positional strategy as thought leader, and subject matter expert in your market space • Value added quality content will bring more inbound targeted traffic & links • True Publish & Subscribe Platform (RSS)

  23. GM Blog

  24. PR Firm Blog

  25. Microsoft Employee & Evangelist/Critic Blog

  26. Simon & Schuster Example: Weekly Podcasts: Author Interviews

  27. Case Study: MojoPages.com • Multi-Media Blog • Team Blog: CEO, CFO, PR, Sales, Tech • Video Documentary Series • YouTube & Veoh Video Distribution • Buzz and Traffic BEFORE product launch • 60+ Stories Written in Blogosphere • Positive Brand Hijacking & Credibility

  28. Podcasting Business Uses: Varied • Internal Communication: Remote Sales Force, Channel Partners, Merchants, Alliances, “On the Same Page Messaging”, Projects, Teams, etc. • External Communication: PR, Marketing, Product News, Launches, Branding, Financial Results, Exec Interviews, Product Mgrs, Sales, Leads, Partners, etc. • Ideas: Conferences, Trade Shows, Industry News, Events, Special Promotions, Updates, News, Transparency, Case Studies, Success Stories, etc. • Content Ideas Are Varied: How can you effectively deliver content to where a current void exists or where a market can be be better served via podcasting? • Customer/Client/Prospect Education & Updates • Brand Extension, Loyalty, Top of Mind, Extended Reach

  29. XML & Syndication Distribution • Xtended Marketing Latitude

  30. 7 Parting Thoughts & Next Steps • Look at the potential applications for your Business: Groups, Teams, Divisions, Products… • Due diligence and discovery for best avenues, practices & “go to market content ideas” • Innovative ways to share content & knowledge • Value Added Content Increases Business • New communication avenue for many markets/segments/submarkets • Can Support Many Business Objectives • How to Leverage Open Communication Channel • Action: Take Ownership and Drive Process

  31. No One Has Control • Embrace the Change • 5 Years 50% Online UGC for Media Consumption • Engagement, Transparency, Honesty • The New Media is Here to Stay • New Media Press Releases

  32. Questions? Need Help? New Media Strategy, Best Practices, Technology & Marketing Rodney Rumford Direct: 858-720-9604 RSSMarketing@Gmail.com http://blog.podblaze.com

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