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Market Feasebility 1

Market Feasebility 1. Prepared By : Genoveva (email : genoveva.claudia@gmail.com). The Marketing Mix. Marketing Mix (7P’S). 4 P’S plus : People Process Physical efidence. Classified of Product(ion). Tangible / Goods :

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Market Feasebility 1

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  1. Market Feasebility 1 Prepared By : Genoveva (email : genoveva.claudia@gmail.com)

  2. The Marketing Mix

  3. Marketing Mix (7P’S) 4 P’S plus : • People • Process • Physical efidence

  4. Classified of Product(ion) • Tangible / Goods : is any physical product that can be touched like a computer, a car, a pen • Intagible / Services : is a non-physical product like an insurance policy, tour packages, car repair services.

  5. Marketing Research Marketing research : By interview By questionnaire

  6. The Flow Of The Research Plant of Need Goverment Regulation The Entrepreneur Plan Review of the location FS of socio economic & finance FS of marketing FS of physical aspect FS of Human Resources Result & Recommendation

  7. The Components of Questionnaire • Introduction The objectives of the questionnaire • Profile of the respondence Gender, occupation, age, status, etc • New product / service interest in the product Exi ist product / service The level of satisfaction 4. The demand of the product / service

  8. The Example of Questions • Profile of respondence : Your occupation : • Student • Entrepreneur • Employee • Profesional

  9. The Example of Questions (Con’t) • Interest in the product Your favourite taste for feeze drink : • Strawberry • Orange • Mint • Other……………..

  10. The Example of Questions (Con’t) • The level of satisfaction Your satisfaction to library facilities ? • Very satisfied • Satisfied • Moderatte • Not Satisfied

  11. The Example of Questions (Con’t) • The demand of the product / services Your consumption of ice cream (per month) : • 1-2 times • 3-4 times • 5-6 times • > 6 times

  12. Segmenting, Targeting & Positioning Market segmentation : → Geographical →Demographic → Psychographic → Behavioral Target market : ◊ Undifferentiated / mass ◊ Differentiated / segmented ◊ Concentrated / niche ◊ Micromarketing (local or individual)

  13. Positioning Accoding to you, how about the aqua positioning than others mineral water ?

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