Increasing Demand For Standard Sanitary ware

1. Let’s Have A Look At The Increasing Demand For Standard Sanitary ware Sanitaryware is long considered as a low-involvement functional product segment. Today, it has become a luxury style statement. Earlier customers were satisfied with mere functional bathrooms. However, over the years, the bulk of the customers have turned design choices from conventional standard closets to the modern wall-mounted closets, and pedestal sinks to over-the-counter basins. Contemporary scenario: The trends and facts The Indian sanitaryware business accounts for 8% of the entire global production and ranks second in terms of volume within the Asia- Pacific Region. Research says that presently, the Asian market is ruled by China in terms of the creation of sanitary ware, whereas India comes second, accompanied by Thailand. This growth is additionally led by the presence of international sanitary ware companies in India due to the low cost of production, and the availability of cheap labour is an attraction for foreign companies to work in India. Currently, only 60% of the Indian sanitary ware market is organized. On the other hand, the unorganized sector consists of companies that produce substandard quality products that damage the industry’s industry held. In a situation, where one can purchase such products at a lower cost within the country and overseas, brand signatures and market shares of serious companies within the organized circle get affected. However, the luxury bathing lifestyle has buttressed the division to outgrow all the expansion concerns. With the increase in premium segment products, it’s been observed that customers are increasingly demanding more premium and high-technology products for their bathrooms. This growth in demand is thanks to the rise in their spending power. As a result, the luxury segment is estimated to be 45% of the present total market. The credit to the present growth is thanks to the expansion within the Indian hospitality industry and increasing urbanization. It has also paved the way for the entry of varied MNCs within the industry. However, one significant factor, which has led to the present exceptional growth within the sector is ‘awareness among consumers.’ This awareness has led to varied current trends within the industry that are boosting the expansion of the industry better than ever before. A number of these trends poised to rule the industry are – complete bathroom solutions, conservation technology, and an increase in premium segment products. Of the trends above, the one that needs special attention is ‘water conservation technology’ due to the toilet constituting the first source of water and water usage. Today, with rising environmental awareness, consumers are driving towards eco-friendly sanitary ware that benefits in conservation. Within the future, products like high-efficiency flushing system, and sensor taps will gain much popularity in residential settings. Moreover, with increasing urbanization and awareness about safe sanitation, the demand for other sanitary products like sinks, bidets, and pedestals is predicted to extend within the coming years.

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