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Promotion 2: Affiliate programs

Promotion 2: Affiliate programs. Word of mouth w/ economic incentive, akin to MLM CPA or CPC Long tail, niche products and niche audiences Helps SEO, inbound links Helps branding In house (amazon etc.) versus network (linkshare; perfiliate). Search Engine Marketing.

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Promotion 2: Affiliate programs

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  1. Promotion 2: Affiliate programs • Word of mouth w/ economic incentive, akin to MLM • CPA or CPC • Long tail, niche products and niche audiences • Helps SEO, inbound links • Helps branding • In house (amazon etc.) versus network (linkshare; perfiliate)

  2. Search Engine Marketing • Adwords and Yahoo’s! Overture • SEO

  3. Search Engine Optimization • Identify relevant keywords • Match pages to keywords • Title tag • Body text • Number of inbound links • Anchor text of inbound links

  4. E-mail advertising vs. RSS • What’s wrong w/ e-mail advertising • So why RSS ? • Performance-based analytics

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