1 / 14

Doug Curling

Doug Curling. Managing Director New Kent Capital/New Kent Consulting doug@newkentcap.com. So let’s talk about…….. Business Plans Presenting & Selling Ideas How Do I Get Started ? Knowing What To Do…& When Choosing Partners Managing Frustrations The Music Business Today & Tomorrow.

cathy
Télécharger la présentation

Doug Curling

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Doug Curling Managing Director New Kent Capital/New Kent Consulting doug@newkentcap.com

  2. So let’s talk about…….. • Business Plans • Presenting & Selling Ideas • How Do I Get Started ? • Knowing What To Do…& When • Choosing Partners • Managing Frustrations • The Music Business Today & Tomorrow

  3. Business Plans • Covering the basics…..in the right order • Having the “Pitch” down cold • Be Excited !!!! • Be Organized – You MIGHT have 20 - 30 good minutes before total ADD kicks in • No more than 10 – 15 pages • Loose/Tight meeting pace • Communicating with the right people

  4. Business Plan – Do’s • The Big Idea or the Big Outcome (‘Make Meaning’) • The ‘Problem’ and why it matters • The current solutions and why they fall short • What you’re building and how/when • Why you’re different (and better!) • Your spend plan and expected results • The (obvious) questions & answers

  5. Business Plan – Don’ts • Produce an Org Chart showing you as CEO If you haven’t done anything yet ! • Attempt to build asolution for aproblem you don’t understand • Disgorge spreadsheets of meaningless financials • Expect the ‘Bankers’ to start by paying you abig salary • Talk to anyone in-depth without knowing who they are, what they know & what they’ve done

  6. Presenting & Selling Ideas • Start with the right introduction from the right person • Get your $%^& together before the meeting • Know the best time & medium • I don’t need you to read me powerpoints • Answer ‘Why should this matter to me?’ early • Know what others have done before you • Have a definitive plan & timeline • Always have aspecific ‘Ask’ • You don’t know who really matters --- there are no little people !

  7. How Do I Get Started ? • ‘You can’t change what you don’t understand’ • Deal with the toughest issue first • Identify and accomplish your #1 objective each day • Know whether value is being created ‘in the essence or the edges’ • Everybody needs a big fan club – recruit advocates, supporters and friends

  8. Choosing Partners • Don’t confuse people that are good with people that are talented • Don’t surround yourself with people that need your money • Know what you suck at and fill the voids • Keep away from people that belittle your ambitions • Identify the problems and ‘staple’ the right people to each of them

  9. Managing Frustrations • Learn to cooperate with the inevitable • ‘Do or Do Not – There Is No Try’ • If you set out to take Rome – take Rome • Do you want to feel better or do you want to get what you want ? • ‘Not everything worth doing is worth doing well’ • No battle plan survives contact with the enemy

  10. The Music Business…… • You have to have GREAT songs • You have to have a GREAT live show • You have to have a GREAT fan base • You have to be willing to GRIND it out ‘They put us in a van and sent us on a summer tour to see if we could survive on the road for 3 months and come back alive’

  11. The Music Business….. • Recording/Production can be do it yourself • Distribution is everywhere • Promotion can be self-managed • Merch is cheap and important • Live/Acoustic/Demo is rare and desirable • Fans want to be part of something • Fans will pay for closeness and special • Protect & build the brand

  12. The Music Business…… • The old guard still owns ‘the matrix’ • Cutting through the clutter requires work • Buy-on’s are a rip-off • Gear/Wheels are important and valuable • Stale happens very fast • $10 minus $1 minus ?????? • Retail is a meaningless number • Everybody is in the data business

  13. Final Thoughts • Hard work does not guarantee success --- but less than your best does guarantee less success • Luck matters --- and luck favors the prepared • Timing matters --- ‘to be right too soon is to be wrong’ • Someone else wants what you want • The network effect is real --- and effective

  14. Questions ? Doug Curling New Kent Capital doug@newkentcap.com 678-672-4010 (office) 678-672-4016 (fax)

More Related