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Uploading Dissonance

Uploading Dissonance. Overview. YouTube and the US occupation of Iraq – Christensen Propaganda vs. public diplomacy Noopolitik Amateur Photojournalism and the Myth of Media Democracy – Nemanic Grassroots journalism Media democracy—does it exist? Examples

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Uploading Dissonance

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  1. Uploading Dissonance

  2. Overview • YouTube and the US occupation of Iraq – Christensen • Propaganda vs. public diplomacy • Noopolitik • Amateur Photojournalism and the Myth of Media Democracy – Nemanic • Grassroots journalism • Media democracy—does it exist? • Examples • Questions/Areas of exploration

  3. Christensen: YouTube and the US Occupation of Iraq • MNFIRAQ – what is it? • YouTube channel 2007 • US Defense Department • “boots on ground perspective” of war • Sanitized version of war • No profanity, graphic/disturbing content

  4. 3 Types of Videos • Street fighting • Surgical warfare • Good deeds

  5. Steetfighting • Typical gun battle scenes • Enemy always initiating contact • US Soldiers defending/ returning fire • Calm & Collected manner • No results or casualties shown

  6. Surgical Warfare • Involves bombing from helicopter or airplane • Destroy selected targets (terrorists, weapons) that posses threat • Very accurate and precise • Again no carnage shown

  7. “Good Deeds” • Christensen – “Feel good material” • Display troops in positive light • Show good relations between citizens & troops • Ex – Shaking hands, playing with kids, laughing

  8. Good deeds? – Opposing Content • Example of propagandistic dissonance • Opposing content makes propaganda difficult • Level of control much more difficult • YouTube decentralized nature • Alternative clips appear side by side

  9. Good deeds? – Apache Kills • Shows high power ammunition • Body part exploded • Shows wounded person • Propaganda relies on censorship • US soldiers uploading own clips disrupts this

  10. Traditional Propaganda • Nazi Germany clip • YouTube, Google Video, didn’t exist • No alternative view • Easier to implement propaganda

  11. Propaganda vs. public diplomacy

  12. Propagandistic Dissonance • Realpolitik and noopolitik • What we see here is noopolitik— • Control over thought • “deliberate, regulated decontrol • Noopolitik may ultimately be about whose story wins 159

  13. In what other ways are we exposed to “noopolitik” propaganda?

  14. Magazines and Advertising • For corporate gain • We’re more sensitive to government propaganda but advertising is just as prominent • Bernays—propaganda vs. public relations, sound familiar?

  15. “Must-haves”, “Perfect dresses” etc VS

  16. Media dissonance

  17. Media myths: Good Girl vs. Bad Girl VS

  18. Militainment

  19. TV Shows • Glorified view of government organizations

  20. “But in the war over public opinion, video-sharing sites such as YouTube and Google video have, it appears, begun to restructure the balance of story-telling power” • Christensen 173 Has it really?

  21. “Amateur Photojournalism and the Myth of the Media Democracy”

  22. Question for the class Is photojournalism dead?

  23. Yes? Because: • Professional photojournalists push corporate agenda • Biased • Fake/staged images

  24. But Nemanic says No… • Digital Divide • Photojournalism requires education, talent, experience • Professional images= superior quality • Photojournalist more willing to take risks for greater images • Civilian journalism is short lived—edges on sensationalism

  25. G20 – citizen perspective

  26. G20 – CTV perspective

  27. Grass roots – “ involving the common people” • Princeton Wordnet • Media democracy • global social movement developed to open up mass media to a range of ideas and diverse voices that are repressed through media ownership • But these are two separate things! • Idea of authenticity

  28. Occupy Wall Street

  29. Are these images more authentic than…

  30. Culture and Citizen Journalism • Audience appropriation and modification of media texts • John Fiske culture—“an active process of generating and circulating meanings and pleasures within the social system” • Audience interests are short lived

  31. Discussion: Is this citizen journalism? Bed Intruder Song – audience appropriation Bed Intruder- original news report

  32. Media democracy?

  33. Media democracy?

  34. Censorship?

  35. Further questions • Do you agree with Nemanic? • Can citizen and professional journalists work together? • How does/can one complement the other?

  36. Final conclusions?

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