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SWOT Analysis

SWOT Analysis. Strength I nternational , dynamic and entrepreneurial team Multiple languages on website Provides unique travel experiences Weakness Minimal exposure to Asian market (Primary traffic from European countries – 74.8%) Slow average loading time for Excursiopedia.com (1.806 s).

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SWOT Analysis

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  1. SWOT Analysis • Strength • International, dynamic and entrepreneurial team • Multiple languages on website • Provides unique travel experiences • Weakness • Minimal exposure to Asian market (Primary traffic from European countries – 74.8%) • Slow average loading time for Excursiopedia.com (1.806 s)

  2. SWOT Analysis • Opportunities • 2020: Estimated 1.6 billion tourists • Tap on Ecotourism • Enter Asia market to expand the global network • Threats • Strong Competitors – E.g. Booking.com, Viator

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  4. Asia Entry Strategy • Collaboration with economic development agency in tourism sector • Examples: • Singapore Tourism Board (STB) • China National Tourism Office (CNTO) • Hong Kong Tourism Board (HKTB)

  5. Asia Entry Strategy

  6. Asia Entry Strategy

  7. Recommendations Scheduler Your orders Traveler’s Essentials Tour Organizer

  8. Recommendations • Tour Organizer • Scheduler

  9. Recommendations • Tour Organizer • Travelers’ Essentials

  10. Recommendations • Mobile Application Excursiopedia

  11. Summer Internship • Skills • Application Development • Analyze Business Process Models • Project Management • Responsibilities • Implementing Mobile Application • Assist in Strategy to entry of Asian Markets

  12. Summer Internship • Geraldine Koon • Jonathan Ng • Kenneth Goh • Kyaw Moe Hein • PhyoWintWint • Rosalind Ng • Yao Guang • Yi Zao

  13. Thank You Q & A

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