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CIMRU Medical Omnibus

CIMRU Medical Omnibus. Physician Pool. Wave Report Demo. Contents. Research Questions Sample Demography Results By the overall sample By Sample specialty GP Group IM Group Surg Group Gyn Group Ped Group Highlights on Particular Companies Exclusive Summary. Research Questions.

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CIMRU Medical Omnibus

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  1. CIMRU Medical Omnibus Physician Pool Wave Report Demo

  2. Contents • Research Questions • Sample Demography • Results • By the overall sample • By Sample specialty • GP Group • IM Group • Surg Group • Gyn Group • Ped Group • Highlights on Particular Companies • Exclusive Summary

  3. Research Questions

  4. Questions • In your opinion, what is the best pharmaceutical company in your country? • What are the reasons behind your choice?

  5. Sample Demography

  6. Specialty Breakdown GP Group includes General Practitioner Group, Family Physicians, General Practitioners, Emergency Medicine, etc., IM Group includes Internal Medicine, Cardiologists, Endocrinologists, Diabetologists, Gastroenterologists, Infectious Diseases, Nephrologists, Pulmonologists, Rheumatologists, etc. Surg Group includes General Surgeons, Orthopedic Surgeons, Plastic Surgeons, Otolaryngologists(ENT), Urologist, etc. Gyn Group includes Gynecologists, Obstetricians, Ped Group includes Pediatricians, Neonatologists • The above is an example

  7. Territory Breakdown Base = 250 physicians 50% 30% 20% • The above is an example • 50% of the sample was drawn from Dubai, 30% from AbuDahbi and the rest from Sharjah. • Other Emirates were not included in the sample.

  8. Number of Years in Practice • The above is an example • 41% (102 the interviewed physicians have had an experience of 16-25 years.

  9. Working Sector • The above is an example • Interviewed were either have only their own private clinic, working within institution or both.

  10. Resultsby Overall Sample

  11. In your opinion, what is the best pharmaceutical company in your country? Top Ten Companies

  12. Top 10 Companies by Overall Sample • Company 8 came on top of companies for all groups except for GP, in which Company 6 came on first and Surg in which both Company 8 & 6 came first. • Company 31 (your Company) came 3rd in overall sample and 2nd in GP. Also 2nd but repeated in Surg, Gyn & Ped. It came 16th (Repeated) in IM.

  13. What are the reasons behind your choice? Top Ten Reasons By overall Sample

  14. Top 10 Reasons of Choice by Overall Sample • The 250 physicians mentioned 505 reasons for selecting 31 companies. • Each physician mentioned an average of 2.02 reasons • Regular med rep visits reason was the mentioned by 33% (83 physicians, ..

  15. Reasons Groups by Overall Sample Reasons are classified into: Promotional Services' Reasons include; Providing Variable Good Services, Providing medical samples, Organize standalones and specific meeting, Make good offers, Providing relevant scientific materials, Organize Clinical Trials, Providing brand reminders, giveaways, gifts, Support Patients programs, Publication Services, Products-Related Reasons include: Good Products Quality, Reasonable Products' Prices, Diversity of Products, Specialized Products, Availability of Products Med Rep Related Reasonsinclude; Regular Med Rep visits, Qualified Med Reps, Cooperative Rep, Rep Ethics & Transparency Company Reputation Reasons include; Reputable well-known Company, Understand Doctor’s Needs, International Company, Local National Company, Good Management

  16. Promotional Services Reasons by Overall Sample Some of these Reasons are also related by the Med Rep as Providing medical samples, Providing brand reminders, giveaways, gifts. (24%) Others supporting physicians scientific work as Organize standalones and specific meeting, Providing relevant scientific materials, Organize Clinical Trials, Support Patients programs & Publication Services (28%)

  17. Product Related Reasons by Overall Sample Quality & Price are relevant factors for Company evaluation. Product availability in Country x seems to be well-covered.

  18. Med Rep Reasons by Overall Sample Comments: Considering providing medical samples, Providing brand reminders, giveaways, gifts (24%), the Rep Med visits are considered essential tool

  19. Company Reputation Reasons by Overall Sample Company Reputation Reasons were reported by 5% of physicians. It was the least reason for evaluating company performance.

  20. Results by Specialties Resultsby GP Group

  21. Top 5 Companies by GP • Company 6 came on top of companies followed by Company 31 & Company 12. • Company 31 performed better in Territory 3 (20% - 10 out of 50) & Territory 4 (17%), 15 years or less Group (19%), Master Group (21%) and institution & Both Groups (13% & 14%).

  22. Top 10 Reasons of Choice by GP Group • “Med Rep visits” was the most frequent reason behind choosing best companies, followed by providing good variable good services.

  23. Reasons Groups by GP Group • The same rank of overall sample • Each GP mentioned an average of 2.06 reasons

  24. Results by Specialties Resultsby IM, Surg, Gyn & Ped Groups will have the same model

  25. Highlights on Particular Companies Company 8 Best Company

  26. Company 8 • Company 8 came on top of best companies. 21.6% (54 out of 250 Physicians) have selected Company to be the best company. They mentioned 60 reasons for their selection. • For Specialty breakdown; It came 1stcompany for IM, Surg, Gyn, and Ped Groups. It came the 10thfor GP. • For Territory breakdown; It came 1st company for Territory 4, and Territory 5. It came the 2ndfor Territory 1 and 5th(repeats) for Territory 3. • For Number of years in Practice breakdown; It came 1st company for 16-25 yrs or less and 26 yrs or more groups. It came the 5th (repeats) for 15 yrs or less group. • For Medical Certificate breakdown; It came 1st company for Master &Doctorate degree Groups and 5th for Medical School Group • For Working Sector; Company 8 came the 1st company for the 3 sample subgroups (Private, Institutional and both Groups)

  27. Company 8 by Specialty • Company 8 performed better with Gyn Group and least with GP Group.

  28. Company 8; Reasons of Choice • 54 (21.6%) Physicians selected Company 8 to be the best company. They reported 60 reasons. • Regular med rep visits was the commonest reason of choice of Company 8.

  29. Company 8; Reasons’ Group of Choice • 54 (21.6%) Physicians selected Company 8 to be the best company. They reported 60 reasons. • Regular med rep visits was the commonest reason of choice of Company 8.

  30. Highlights on Particular Companies The same will be presented to 2nd Best Company & Your Company

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