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Kaun Janta Hai Sab Kuch

Kaun Janta Hai Sab Kuch. Low Cost/Small budget promotions Nokia India Pvt. Ltd. Background. Dual SIM Handset market is growing at an exponential rate of 30-40% y-o-y Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment

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Kaun Janta Hai Sab Kuch

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  1. KaunJantaHai Sab Kuch Low Cost/Small budget promotions Nokia India Pvt. Ltd.

  2. Background • Dual SIM Handset marketis growing at an exponential rate of 30-40% y-o-y • Market witnessing a paradigm shift from a Brand led to features led phones – esp. in the lower-end segment • Delay in spotting the trend led to Nokia losing market share • Nokia retaliated soon with launch of new range of feature rich dual-SIM handsets and wanted a low cost activation campaign to build awareness in the already cluttered Tier II, III & below markets

  3. Objectives • To regain consumer trust as the most favored handset brand in the dual SIM category

  4. Target Group • Rural consumers in the target areas of UP & Punjab

  5. Let’s see how the objectives were achieved…

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